Webinar Recap: Accelerate Your Marketplace Presence With WFS

Tiffany Milar

June 4, 2021

The retailer Walmart first opened up in 1962 with a simple mission: to offer customers the highest quality merchandise at the lowest price. And now, they’re continuing to pursue that mission by extending their reach via ecommerce with Walmart Fulfillment Services (WFS).

Here’s everything you need to know about WFS and how it can help Pattern brand partners win more sales:

What is Walmart Fulfillment Services (WFS)?

As part of their focus on ecommerce these past recent years, Walmart has released their own fulfillment platform called Walmart Fulfillment Services (WFS), which makes it simple for their merchants to deliver orders efficiently.

The program’s goal is to help merchants automate fulfillment so they can focus on what matters most: selling and marketing their products. Here’s how it works in four simple steps:

  1. Your store first ships their merchandise to one of Walmart’s WFS centers.
  2. Walmart will store, pick, pack, and ship orders for you when products are purchased.
  3. Your orders will be delivered within two days across all US states.
  4. Walmart will then handle all of the customer care and returns for your brand.

For your products to qualify for WFS, there are going to be a couple of requirements to respect. The criteria looks as follows:

  • You must be shipping your products to Walmart Fulfillment Centers in the US
  • Your product must not weigh more than 30 pounds
  • You can’t deliver any perishable or regulated products
  • Maximum product dimensions are 25″ x 20″ x 14″

4 benefits of WFS for your Amazon business

Walmart Fulfillment Services offer many opportunities for businesses to manage their store and sell more goods on Walmart’s marketplace. Here are the main benefits that come from taking advantage of WFS:

1. Simple pricing for businesses

WFS comes with a simple pricing structure that only comes with a fixed monthly fulfillment and storage price estimated on your product’s shipping weight to make life easier for merchants.

It means that stores will be able to easily offer Walmart customers low, competitive prices on their products. You also won’t have to go through countless estimations to determine how much you’ll pay to deliver orders.

2. Drive more product sales

Each order delivered via WFS comes with trusted “Shipped by Walmart” tagging and Buy-Box wins. According to Walmart, they increase sales growth by up to 50% due to boosting the customer’s trust.

**3. Wide range of support **

WFS comes with various resources to help stores on their journey. For example, you’ll get access to phone support and strategic advisory services seven days a week. This eliminates stress as you can get the answers to any question you might have on your orders or the fulfillment process, at any time.

Stores also get help from Walmart in terms of account management. The platform will provide you with custom recommendations on the best ways to optimize your business for growth and scalability.

4. Seamless customer service, returns, and replacements

Customer service can be challenging and take a toll on your schedule. That’s why Walmart does the hard work for you by managing all of your customer inquiries, refunds, and returns.

How working with Pattern helps you get the most out of WFS

WFS offers new ways for Pattern’s brand partners to win big on Walmart and has helped us boost our total Walmart sales. Here’s how Pattern’s connection to WFS is going to help widen your reach and drive more sales:

Create the best product listings on Walmart

Generating traffic to your product pages is just the first step. If you want to generate sales and conversions, creating product listings to get customers to pull the trigger will be essential. The aspects that drive a successful product listing include:

  • Content: How descriptive is your listing? From your product images to descriptions, everything needs to be as accurate as possible on the product page.
  • Offer: How competitive is your offer? Aspects that influence the value of your offer include shipping prices, speed, and in-stock rate.
  • Performance: How great is your customer performance? For example, you need to take into account the speed of your responses and your brand’s policy adherence.

By optimizing each of these three aspects, you’ll be on your way to create better product listings. But to make things even easier for our partners at Pattern, we have an algorithm that makes it simple to understand the power of your product listing.

Walmart Product Listing

Our platform assigns a percentage out of 100 to determine the quality of your product listing. From there, you can go back to your listing and use the data to improve your score. Even boosting your listing score by 10% could make a significant difference to your conversions.

Keep everything in your store in-stock

Another factor that influences the success of your business on Amazon is how well you can manage inventory. After all, you can’t sell a product if you don’t have an item available to sell in the first place.

Going out of stock frequently can harm your customer satisfaction and brand reputation. Retailers lose over $1 trillion in sales and revenue each year to stock-outs alone. Walmart itself admits to losing around $3 billion in yearly sales because of stock-outs.

The issue with inventory management is that it involves a lot of repetitive, manual work. Being able to forecast product demand accurately is also not an easy task due to the unpredictable nature of ecommerce.

That’s why Pattern helps manage their inventory and prevent stock-outs more effectively through our WFS Inventory Dashboard. You get access to all relevant data on your inventory, such as your predicate average GMV and the amount of money you lost due to stock-outs.

Manage WFS Inventory

By keeping track of all this data in one place, you’ll instantly know when it’s time to reorder an item that’s running out of stock. You’ll also be able to adapt your inventory based on product demand.

Analyze your performance and identify trends ahead of time

To drive the best results on Walmart, you need a clear idea of your store’s performance: what sales are you generating? Are there areas of weakness that you can improve?

Also, keep in mind that things in ecommerce are constantly changing quickly. For example, a simple viral Tik Tok video could instantly make one of your products unprecedentedly popular.

With Pattern’s sales dashboard, we provide you with 24/7 data on everything going on within your store. You’ll get a clear picture of whether or not your store is winning.

WFS Sales Performance Dashboard

If you’re not happy with the results, it’s not the end of the world. You can always take a step back to understand what is holding you back so you can improve. You can also look at the details of each of your items and identify which are your top-performing and worst-performing products.

The sales dashboard allows you to keep track of trends that are causing spikes in sales. From there, you can start preparing your inventory to keep up with the new demand.

Take your Walmart business to new heights with WFS

Walmart Fulfillment Services (WFS) make delivering your orders to customers a quick and easy process. And by partnering with Pattern, you can maximize the service and step up the customer experience on Walmart even more.

To learn more about Pattern’s services for Walmart businesses, request your demo today.

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Sept 6, 2022

Global Ecommerce Weekly News: 6th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon announces new inventory and distribution service, AWD Amazon has launched Amazon Warehousing and Distribution (AWD), providing inventory and distribution services to its sellers as a means of addressing current supply chain issues. AWD is now available for sellers using Fulfilment by Amazon (FBA), i.e. outsourcing their fulfilment to the platform. Amazon has plans to expand the service outside the platform in 2023. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/02/amazon-introduces-new-service-to-help-solve-supply-chain-challenges/) Amazon Web Services (AWS) launches in the UAE AWS, Amazon’s cloud-computing platform offering, has launched its second region in the Middle East and now provides its services in the UAE. The move will now allow anyone in the UAE who utilises cloud technologies to harness AWS’s advanced platforms and APIs. An estimated $11 billion USD is expected to be added to the UAE’s GDP thanks to the implementation, with an average of 6,000 external vendor jobs to be created annually. AWS is now available in 87 zones across 27 regions, with sights set on expanding further across Australia, Canada, India, Israel, New Zealand, Spain, and Switzerland. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/30/amazon-web-services-launches-region-in-uae/) --- Other Marketplace News --- Lazada to launch in Europe Alibaba-owned ecommerce platform Lazada is set to launch in Europe, marking a refreshed internationalisation push from the company. The move follows toughening economic conditions and performance in Southeast Asia, advancing the need to tap overseas markets. In Europe, Lazada will face tough competition from giants like Amazon and Zalando. Lazada’s exact entry strategy is to be confirmed and will be reliant on macroeconomic and market conditions, according to Lazada CEO James Dong. [Read more on DigitalCommerce360](https://www.digitalcommerce360.com/2022/09/01/alibabas-lazada-to-take-on-amazon-zalando-in-europe-push/) Chinese ecommerce giant Pinduoduo to launch cross-border platform in the United States Pinduoduo, a Chinese ecommerce giant rivalling Alibaba and JD, has announced it will be launching a new cross-border ecommerce platform. The marketplace is set to launch in the United States next month, as part of the company’s larger push into new markets. Pinduoduo found success in China thanks to its rock-bottom price offerings and harnessing of social commerce marketing, emulating strategies similar to fast-fashion giant Shein. [Read more on Yahoo Finance](https://uk.finance.yahoo.com/news/pinduoduo-launch-international-e-commerce-034129263.html) Alibaba launches its biggest B2B sales event, ‘Super September’ China ecommerce giant, Alibaba, has now launched its month-long B2B sales event ‘Super September’. The event provides 40 million buyers and 200,000 suppliers with the ability to connect on the platform, showcasing a ‘virtually unlimited’ number of products. The event hopes to foster new cross-border business relationships to tackle supply chain challenges currently faced by businesses. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/01/alibaba-launches-super-september-b2b-sales-event/) --- Other Ecommerce News --- Klarna’s losses quadruple in first half of 2022 BNPL provider, Klarna, has reported losses of $581 million USD for the first half of 2022. This figure is almost four times larger than a year earlier, where $129 million USD in losses were reported. The company attributes the losses to employee costs, technology investments, and rising credit losses. Klarna’s figure reporting comes amidst worsening economic conditions, fresh legal and regulatory scrutiny, and pressure from Big Tech competitors. [Read more on The Financial Times](https://www.ft.com/content/483451db-9221-4ca4-83a6-b4ddc6bfcfbb) [Read more on the Guardian](https://www.theguardian.com/business/2022/aug/31/klarna-losses-more-than-triple-as-consumer-spending-slows) One fifth of Snap employees to be laid off amidst poor financial performance Social media platform Snap (‘Snapchat’) has announced it will be laying off 20% of its employees and closing out a number of projects following a year of poor financial results.The move will see 1,200 employees globally lose their jobs, saving the company an estimated $500 million USD in costs. Snap is currently valued at $20 billion, an 84% decrease from its valuation of $130 billion last year. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/01/snap-to-lay-off-20-of-its-workforce-and-wind-down-a-number-of-projects/)
Aug 30, 2022

Global Ecommerce Weekly News: 30th August 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon set to shut down Amazon Care Amazon is closing its telehealth service, Amazon Care, which launched in 2019 as a trial program for its headquartered employees. Later the service was rolled out nationwide for employees and other companies. The ecommerce giant has now made the decision to move away from the healthcare space, believing it was not the right long-term solution for its enterprise customers. [Read more on CNBC](https://www.cnbc.com/2022/08/24/amazon-is-shutting-down-amazon-care-telehealth-service.html) Peloton closes new deal to sell on Amazon Following a recent deal, Amazon customers will soon be able to buy Peloton fitness equipment on the marketplace, marking Peleton’s first move outside a direct-to-consumer model. According to Peloton’s CCO, there are already around half a million searches on Amazon for Peloton products every month, despite having no presence on the marketplace. Some key products include the original Peloton Bike, retailing for $1,445 and Peloton Guide for $295. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/24/peloton-strikes-deal-to-sell-fitness-equipment-on-amazon/) --- Other Marketplace News --- 60% of Malaysians are buying from local sellers on Shopee A recent survey of nearly 3,500 respondents found that nearly half of the shoppers prefer to purchase from local sellers due to shorter delivery times. Other shoppers decide to shop locally due to the quality of the products made in Malaysia and an interest in keeping the economy running. As a result, smaller local merchants have been able to grow their businesses, and shoppers benefit from shorter delivery times, products of high quality and supporting local businesses. [Read more on The Malaysian Reserve](https://themalaysianreserve.com/2022/08/25/around-60-malaysians-are-buying-from-local-sellers-on-shopee/) Flipkart’s social commerce platform Shopsy crosses 100 million users Flipkart launched a social commerce arm, Shopsy, in July of last year, which has now surpassed 100 million users, ahead of its target timeline being the end of 2022. This acquisition of new users has made Shopsy one of the largest platforms of its kind in the country, and is expected to onboard a further 100 million by the end of 2023. The platform is centred around boosting local entrepreneurship and powering ecommerce for consumers across tier 2+ regions where users face challenges around trust and navigation when shopping online. [Read more on Business Standard](https://www.business-standard.com/article/companies/flipkart-s-social-commerce-platform-shopsy-hits-100-million-users-1220828006851.html) Meta joins Amazon and Walmart in bid for Indian ecommerce market Amazon mentioned earlier in the year that it would be building a logistics division in-house through its purchase of a 51% stake in Ecom Express, an end-to-end logistics firm, to make ecommerce deliveries more efficient in the country. Walmart operates Flipkart in India and is set to continue its investment in the marketplace. In an effort to compete in the Indian ecommerce market, Meta has partnered with Indian ecommerce company, JioMart, to offer customers a grocery shopping platform within its WhatsApp chat feature. [Read more on Pymnts](https://www.pymnts.com/news/retail/2022/meta-joins-amazon-walmart-indian-ecommerce-market/) --- Other Ecommerce News --- Ecommerce in Spain worth €57.7 billion in 2021 Spanish ecommerce saw 11.7% growth compared to last year, largely attributed to cross-border sales. In the final quarter of 2021, ecommerce sales in Spain were at €16.9 billion euros, at least 60% of which came from cross-border sales. Transactions from foreign locations to Spain generated a turnover of €1.56 billion in Q4, a growth of 27.7% compared to Q4 a year before. [Read more on Ecommerce News](https://ecommercenews.eu/ecommerce-in-spain-was-worth-e57-7-billion-in-2021/)
Aug 23, 2022

Global Ecommerce Weekly News: 23rd August 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon to add mental health support to primary-care service Amazon is set to move into mental health therapy with its primary-care division, following its recent acquisition deal of One Medical. The plan is to partner with virtual behavioural therapy service, Ginger, to offer its Amazon Care users with on-demand access to mental health services, licensed therapists and psychiatrists. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/11/amazon-plans-to-add-mental-health-support-to-primary-care-service/) GMB union calls for £15 an hour minimum pay at UK Amazon warehouses Amazon recently offered its warehouse workers a 3% pay rise, which in comparison to the June inflation rate of 9.4% left employees disappointed. Following this, hundreds of Amazon warehouse workers stopped work last week, protesting against the minimal pay increase, seeking a minimum of £15 an hour. Recent protests consisting of employee walkouts and sit-ins aim to get a better offer out of Amazon. [Read more on The Guardian](https://www.theguardian.com/technology/2022/aug/09/gmb-calls-for-15-an-hour-minimum-pay-at-amazon-warehouses-in-uk) Amazon third-party sellers have received their first-ever holiday fee hike Amazon’s third-party marketplaces account for close to half of the company’s online sales. The company introduced a 5% fuel and inflation charge to its third-party sellers earlier this year, and has now implemented another inflation increase charge. Commencing 14 October, any seller who uses Amazon’s fulfilment service is subject to the price hike, which is set to be an additional 35 cents per item for products sold in the US and Canada. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/17/amazon-third-party-sellers-have-received-their-first-ever-holiday-fee-hike/) Amazon puts a pause on UK grocery shop roll-out as the cost of living increases Amazon has slowed down on its UK roll-out of till-free Amazon Fresh grocery stores following disappointing sales and the rise in cost of living. Allegedly, the company is no longer looking for potential sites to expand and if more stores are opened, they will likely no longer use a till-free system, as consumers become more cautious about spending. [Read more on The Telegraph](https://www.telegraph.co.uk/business/2022/08/21/amazon-pauses-uk-grocery-shop-roll-out-following-disappointing/) --- Other Marketplace News --- Shopee overtakes Alibaba across international markets Shopee has surpassed Alibaba and taken the top spot for sales outside of China. Singapore-based marketplace saw a year-on-year increase of 51.4% at the end of Q2 of this year, while Alibaba saw a 3% drop during the same time period. This can be seen as a promising development for start-ups and their ability to compete with some of the largest ecommerce giants in the market. [Read more on Exchange Wire](https://www.exchangewire.com/blog/2022/08/18/shopee-surpasses-alibaba-in-international-sales-amazon-searches-for-entertainment-exec/) H&M reopens its official store to Alibaba’s Tmall ecommerce platform It has been nearly 18 months since Alibaba removed H&M from its Tmall platform, following H&M’s criticism of human rights abuses in Xinjiang. It is estimated that over a million people, predominantly minorities in the area, have been unlawfully detained in camps across the city. Brands including Nike, Adidas, Burberry and Converse were swept up in the controversy, however H&M was one of the first to be targeted for speaking out about the issue. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/16/hm-returns-to-alibabas-tmall-platform-16-months-after-xinjiang-controversy/) Klarna launches new feature allowing UK consumers to view full online order history Buy-now-pay-later company, Klarna, has launched a new feature on its shopping app, which allows UK consumers to view their full online order history, regardless of whether they purchased the product using Klarna. The feature also shows delivery tracking and aids consumers in managing their online purchases more conveniently. [Read more on The Industry](https://www.theindustry.fashion/klarna-launches-new-feature-allowing-uk-consumers-to-view-full-online-order-history/) --- Other Ecommerce News --- Online marketplaces responsible for £280 billion business turnover in the UK Nearly 900,000 UK businesses are currently selling on online marketplaces, generating an estimated £282 billion worth of sales each year. This figure represents 6% of the UK’s annual business turnover, highlighting the notable contribution that marketplaces make to the UK economy, along with the potential for further growth in this area. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/09/online-marketplaces-responsible-for-280-billion-business-turnover-in-uk/)