8 Reasons Why Your Products Should Be on Amazon

Cassandra Shaffer

November 6, 2018

So, you’re thinking about selling your products on Amazon. There are clear opportunities and advantages when it comes to selling through one of the world’s most active online marketplaces. If you want to bring in new customers, make more sales, grow brand awareness, and get exposure to new markets, expanding your brand’s reach to shoppers on Amazon is alluring, to say the least.

Once you are prepared to keep your inventory in sync with a third-party and pay some fees, it could be a huge benefit for your brand to sell on Amazon. Here are eight reasons why.

Amazon Packages

  • 1. You’ll get access to a HUGE customer base
  • An obvious step toward making more sales is to go where the people are – and that is Amazon. Neto HQ estimates that there are over 300 million active Amazon accounts. This means you can continue building a customer base through your brand’s online store, and market your product to millions of active users at once.

    Not to mention, you will likely increase sales by joining Amazon Marketplace. According to an Amazon executive, sellers report an average 50% increase in sales when they join the action.

  • 2. It’s relatively easy to get started
  • Starting your journey as a seller on Amazon is simple, depending on the category you’re in. Amazon’s system provides the infrastructure and support to get new sellers up quickly. In 2017, 1,029,528 new sellers joined Amazon, according to Marketplace Pulse.

  • 3. Hello, new customers
  • If you’re like most brands, you probably already have a group of loyal customers who love your products. When it comes to repeat customers, more is ALWAYS merrier, right?

    Joining the Amazon Marketplace means people will see your products who might have not found you otherwise. Very few shoppers visit Amazon searching for a specific store. However, once there is a customer interested in your product, you’ll have a chance to win their repeated business by providing helpful product information, answering their questions, and giving them excellent customer service. This is extra significant for brands that encourage repeat purchases, like household supplies.

  • 4. People love and trust Amazon
  • Not only do people love Amazon’s stress-free return policy, shoppers can read hundreds (if not thousands) of customer reviews per product. Gone are the days where buyers have to gamble on a new purchase.

    Amazon’s size and reputability has fostered a trusting relationship with shoppers. In fact, a recent study found that 50% of shoppers begin their search on Amazon.

  • 5. Amazon shoppers are more likely to try new things
  • Because buyers trust Amazon and its return policy, they are willing to trying new products. This is great news for smaller merchants wanting to get their foot in the door, as 53.4% of shoppers are more willing to try an unfamiliar brand on Amazon than any other site. Furthermore, 80% of consumers discover new products on Amazon.

  • 6. Access to data
  • When it comes to making data-focused decisions about your brand, products, and marketing, Amazon Marketplace sellers have some helpful tools at their fingertips.

    When you become a seller, you get information about your customers, access to reviews for marketing, keyword performance data, and much more - allowing your brand to market effectively and plan ahead.

  • 7. Know the rules, and Amazon will have your back
  • No matter how streamlined your Amazon store is, there will be mistakes. There will sometimes be unhappy customers and complaints. Thankfully, Amazon takes measures to mediate buyer-seller relations. For example, sellers can request to remove feedback that contains abusive or inappropriate language.

    In that same spirit, Amazon knows there are two sides to every story and Amazon seller protection gives you a chance to make things right with a buyer before they can file an A-to-z guarantee claim.

  • 8. Adapt to Amazon, or get left behind
  • As Amazon continues to grow and loyal customers continue to shop there, not having your products in the mix could hurt your business. Although it is important for brands to have websites of their own, there is no competing with the amount of eyeballs that can find your product on Amazon. Becoming an established seller on Amazon (especially if you are a small business) is crucial for future success.

    Selling your product through the most trusted online marketplace naturally sounds like a good move. The platform can offer you an opportunity to expand your business, raise awareness, and reach new customers. Although selling through Amazon Marketplace can be a gamble, if you follow the rules and prepare adequately, it can offer your brand unmatched potential for growth.

    If you're interested in learning more about how to get started on Amazon Marketplace, fill out the form below.

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    Global Ecommerce: Weekly News (6th September 2022)
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    Global Ecommerce Weekly News: 6th September 2022

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    Global Ecommerce: Weekly News (30th August 2022)
    Blog

    Global Ecommerce Weekly News: 30th August 2022

    Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon set to shut down Amazon Care Amazon is closing its telehealth service, Amazon Care, which launched in 2019 as a trial program for its headquartered employees. Later the service was rolled out nationwide for employees and other companies. The ecommerce giant has now made the decision to move away from the healthcare space, believing it was not the right long-term solution for its enterprise customers. [Read more on CNBC](https://www.cnbc.com/2022/08/24/amazon-is-shutting-down-amazon-care-telehealth-service.html) Peloton closes new deal to sell on Amazon Following a recent deal, Amazon customers will soon be able to buy Peloton fitness equipment on the marketplace, marking Peleton’s first move outside a direct-to-consumer model. According to Peloton’s CCO, there are already around half a million searches on Amazon for Peloton products every month, despite having no presence on the marketplace. Some key products include the original Peloton Bike, retailing for $1,445 and Peloton Guide for $295. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/24/peloton-strikes-deal-to-sell-fitness-equipment-on-amazon/) --- Other Marketplace News --- 60% of Malaysians are buying from local sellers on Shopee A recent survey of nearly 3,500 respondents found that nearly half of the shoppers prefer to purchase from local sellers due to shorter delivery times. Other shoppers decide to shop locally due to the quality of the products made in Malaysia and an interest in keeping the economy running. As a result, smaller local merchants have been able to grow their businesses, and shoppers benefit from shorter delivery times, products of high quality and supporting local businesses. [Read more on The Malaysian Reserve](https://themalaysianreserve.com/2022/08/25/around-60-malaysians-are-buying-from-local-sellers-on-shopee/) Flipkart’s social commerce platform Shopsy crosses 100 million users Flipkart launched a social commerce arm, Shopsy, in July of last year, which has now surpassed 100 million users, ahead of its target timeline being the end of 2022. This acquisition of new users has made Shopsy one of the largest platforms of its kind in the country, and is expected to onboard a further 100 million by the end of 2023. The platform is centred around boosting local entrepreneurship and powering ecommerce for consumers across tier 2+ regions where users face challenges around trust and navigation when shopping online. [Read more on Business Standard](https://www.business-standard.com/article/companies/flipkart-s-social-commerce-platform-shopsy-hits-100-million-users-1220828006851.html) Meta joins Amazon and Walmart in bid for Indian ecommerce market Amazon mentioned earlier in the year that it would be building a logistics division in-house through its purchase of a 51% stake in Ecom Express, an end-to-end logistics firm, to make ecommerce deliveries more efficient in the country. Walmart operates Flipkart in India and is set to continue its investment in the marketplace. In an effort to compete in the Indian ecommerce market, Meta has partnered with Indian ecommerce company, JioMart, to offer customers a grocery shopping platform within its WhatsApp chat feature. [Read more on Pymnts](https://www.pymnts.com/news/retail/2022/meta-joins-amazon-walmart-indian-ecommerce-market/) --- Other Ecommerce News --- Ecommerce in Spain worth €57.7 billion in 2021 Spanish ecommerce saw 11.7% growth compared to last year, largely attributed to cross-border sales. In the final quarter of 2021, ecommerce sales in Spain were at €16.9 billion euros, at least 60% of which came from cross-border sales. Transactions from foreign locations to Spain generated a turnover of €1.56 billion in Q4, a growth of 27.7% compared to Q4 a year before. [Read more on Ecommerce News](https://ecommercenews.eu/ecommerce-in-spain-was-worth-e57-7-billion-in-2021/)

    Global Ecommerce: Weekly News (23rd August 2022)
    Blog

    Global Ecommerce Weekly News: 23rd August 2022

    Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon to add mental health support to primary-care service Amazon is set to move into mental health therapy with its primary-care division, following its recent acquisition deal of One Medical. The plan is to partner with virtual behavioural therapy service, Ginger, to offer its Amazon Care users with on-demand access to mental health services, licensed therapists and psychiatrists. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/11/amazon-plans-to-add-mental-health-support-to-primary-care-service/) GMB union calls for £15 an hour minimum pay at UK Amazon warehouses Amazon recently offered its warehouse workers a 3% pay rise, which in comparison to the June inflation rate of 9.4% left employees disappointed. Following this, hundreds of Amazon warehouse workers stopped work last week, protesting against the minimal pay increase, seeking a minimum of £15 an hour. Recent protests consisting of employee walkouts and sit-ins aim to get a better offer out of Amazon. [Read more on The Guardian](https://www.theguardian.com/technology/2022/aug/09/gmb-calls-for-15-an-hour-minimum-pay-at-amazon-warehouses-in-uk) Amazon third-party sellers have received their first-ever holiday fee hike Amazon’s third-party marketplaces account for close to half of the company’s online sales. The company introduced a 5% fuel and inflation charge to its third-party sellers earlier this year, and has now implemented another inflation increase charge. Commencing 14 October, any seller who uses Amazon’s fulfilment service is subject to the price hike, which is set to be an additional 35 cents per item for products sold in the US and Canada. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/17/amazon-third-party-sellers-have-received-their-first-ever-holiday-fee-hike/) Amazon puts a pause on UK grocery shop roll-out as the cost of living increases Amazon has slowed down on its UK roll-out of till-free Amazon Fresh grocery stores following disappointing sales and the rise in cost of living. Allegedly, the company is no longer looking for potential sites to expand and if more stores are opened, they will likely no longer use a till-free system, as consumers become more cautious about spending. [Read more on The Telegraph](https://www.telegraph.co.uk/business/2022/08/21/amazon-pauses-uk-grocery-shop-roll-out-following-disappointing/) --- Other Marketplace News --- Shopee overtakes Alibaba across international markets Shopee has surpassed Alibaba and taken the top spot for sales outside of China. Singapore-based marketplace saw a year-on-year increase of 51.4% at the end of Q2 of this year, while Alibaba saw a 3% drop during the same time period. This can be seen as a promising development for start-ups and their ability to compete with some of the largest ecommerce giants in the market. [Read more on Exchange Wire](https://www.exchangewire.com/blog/2022/08/18/shopee-surpasses-alibaba-in-international-sales-amazon-searches-for-entertainment-exec/) H&M reopens its official store to Alibaba’s Tmall ecommerce platform It has been nearly 18 months since Alibaba removed H&M from its Tmall platform, following H&M’s criticism of human rights abuses in Xinjiang. It is estimated that over a million people, predominantly minorities in the area, have been unlawfully detained in camps across the city. Brands including Nike, Adidas, Burberry and Converse were swept up in the controversy, however H&M was one of the first to be targeted for speaking out about the issue. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/16/hm-returns-to-alibabas-tmall-platform-16-months-after-xinjiang-controversy/) Klarna launches new feature allowing UK consumers to view full online order history Buy-now-pay-later company, Klarna, has launched a new feature on its shopping app, which allows UK consumers to view their full online order history, regardless of whether they purchased the product using Klarna. The feature also shows delivery tracking and aids consumers in managing their online purchases more conveniently. [Read more on The Industry](https://www.theindustry.fashion/klarna-launches-new-feature-allowing-uk-consumers-to-view-full-online-order-history/) --- Other Ecommerce News --- Online marketplaces responsible for £280 billion business turnover in the UK Nearly 900,000 UK businesses are currently selling on online marketplaces, generating an estimated £282 billion worth of sales each year. This figure represents 6% of the UK’s annual business turnover, highlighting the notable contribution that marketplaces make to the UK economy, along with the potential for further growth in this area. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/09/online-marketplaces-responsible-for-280-billion-business-turnover-in-uk/)