25 Tips to Increase Sales on Amazon

Stacie Larsen

October 14, 2021

Picture this: You’re brand new to Amazon. You’re confident you have a stellar product, and you know it will be successful if you can just get more people to find their way to your listing and click “Add to Cart.” But you’re not sure which steps to take or where to direct your resources to increase traffic and conversion.

Now take a moment to consider a slightly different scenario: You’ve been selling on Amazon for a while, but you’re not seeing your sales increase like you hoped they would. Maybe you’re starting to lag behind competitors or your sales have hit a wall. Your customers love your product once they get it, but for some reason, you’re still not achieving your target Amazon conversion rates.

For most brands, the scenarios above aren’t difficult to picture. Developing a product and launching your brand are mammoth tasks, but they’re still just starting points in your journey to ecommerce success. To truly achieve your ecommerce potential, you must also increase and maximize your Amazon sales. Below are 25 expert-curated tips to help you do just that:

1. Enroll in Amazon Brand Registry

Enrolling in Amazon’s Brand Registry is a crucial first step for any brand selling on Amazon, as it unlocks additional marketing tools and advantages within the platform. Since Amazon automatically removes counterfeit listings that mimic those of registered brands, the brand registry also acts as additional brand protection.

2. Publish only high-quality images

Your product listings should be what we call “retail-ready,” with a key element being your image stack. Since customers can’t touch or feel your product on ecommerce like they can in a retail store, images should mimic the retail experience as much as possible. Images should include lifestyle photos that help customers see themselves with your product and photos that show your product from all angles and clearly demonstrate the size.

3. Add video elements to your listings

Most brands don’t take advantage of the opportunity to add videos to their product listings, giving brands who do use video an edge over the competition. According to one study cited by Feedvisor, incorporating video on an Amazon landing page can increase conversion by 80%. To maximize your resources, you can reuse video elements in your listings, advertising, and social media content.

4. Conduct keyword research

It’s critical to know which keywords matter to your audience and what potential customers are typing in Amazon’s search bar to find a product like yours. Once you know which keywords to target, incorporate them in your listing title, bullet points, description, and backend keywords. Doing so helps boost your product ranking and improve SEO.

5. Incorporate A+ Content into each product listing

A+ Content, which is only available to registered Amazon brands, gives brands the opportunity to add visually rich content below the fold on their Amazon listings. Doing so reduces your bounce rate, reinforces brand equity, improves mobile optimization, and helps you rise above competitors.

6. Engage with customers through customer questions and answers

Amazon customers can ask product questions directly on Amazon listings. Review these questions often, both to answer them and to revisit your listing description to preemptively address these concerns for future customers. You can also use trends you see in your product reviews to enhance your listing content. If customers frequently praise a certain aspect of your product that isn’t included in your product description, update your product description to include it.

7. Update your product to respond to customer needs

Your customer feedback shouldn’t just influence your product listing but also your product itself. Adjust your product or packaging to meet the needs of your audience. For example, if customers complain in reviews or returns about how you package your product, you should be adaptable enough to update your packaging to keep customers happy.

8. Solicit customer reviews

While many customers heavily rely on reviews to make a final purchasing decision, it’s against Amazon’s rules to offer incentives for customers to leave a product review. However, you can still solicit customer reviews through Amazon. We recommend all brands do so. Having more reviews—preferably positive ones—lends your brand more credibility.

9. Consider participating in Amazon Vine

Even though you can’t send customers free products in return for a review, you can boost your reviews through the Amazon Vine program. Through this program, vendors can send their products to Amazon, which in turn sends them to invited customers (called “Vine Voices”) who will provide an honest and unbiased review of the product.

10. Win the Buy Box

Conversion happens in the Buy Box. If you’re not consistently winning the Buy Box, it will be impossible to increase your sales. You can read more about the Buy Box here, but a good general tip is that providing the best customer service and value for your product will help you win the Buy Box.

11. Launch an ad campaign

When you’re just starting out, you won’t be organically ranking on Amazon. An ad campaign can help drive initial traffic to your listing, which will increase sales on Amazon and help your product eventually rank organically. We recommend starting with a sponsored product campaign, then adding a sponsored brand campaign, and eventually targeting video campaigns.

12. Establish price consistency

Your product should be priced the same across all platforms. Otherwise, you run the risk of losing the Buy Box on Amazon or burning bridges with other online sellers. Establishing and enforcing a MAP policy can help your brand achieve pricing consistency.

13. Utilize FBA

By using FBA, your products qualify for Amazon Prime—a huge selling point for customers. Selling through Prime can also help boost your product ranking, putting your product in front of even more shoppers. FBA also simplifies selling logistics for you, gives qualifying products the option of Subscribe & Save, and provides your products with the fastest shipping available.

14. Sign up for Subscribe & Save

Like we mentioned above, qualifying brands who use FBA can also enroll their products in the Subscribe & Save program, which gives customers a discount for signing up for recurring purchases of your product. We’ve seen this program to be a great way to increase sales on Amazon through repeat business and a loyal customer base.

15. Prioritize a good inventory history

Focus on having a solid inventory history and a consistently healthy inventory. Avoid going in and out of stock frequently, since this is detrimental to your account health and will make it more difficult for your brand to win the Buy Box.

16. Respond to customers quickly

Amazon judges you as a seller, in part, by how quickly you respond to your customers. Set a goal to respond to all customers within 24 hours. Doing so will show Amazon that you’re a reliable seller and make it more likely for you to win the Buy Box. Solid customer service will also help improve your product rankings and reviews.

17. Host an Amazon Live stream

Amazon Live allows you to host a live stream where you can feature your product in real-time and connect with your customer. It also helps you build a brand following on Amazon. One of our partner brands saw a 10% increase in sales during the week of their Amazon Live event. The brand’s best-seller ranking also increased by 70% during the week of the event.

18. Run promotions

Consider offering a coupon, Lightning Deal, or Deal of the Day to give customers a discount on your product. These promotions are especially effective for holidays and special events but can be used year-round. Any short-term discount can help temporarily increase sales.

19. Work with influencers

Shoppers look to their trusted social circles—including social media influencers—to make their purchasing decisions. Working with influencers is a powerful tactic for many brands, especially when paired with a promotion. At Pattern, we’ve seen great results when running a Deal of the Day discount on the same day we contract with an influencer to promote a product.

20. Build your own social media presence

Focusing on your brand’s own social media presence is important, too. Publishing quality content on social media, including reels on Instagram or YouTube videos, can reinforce the message you’re communicating on Amazon.

21. Publish on Amazon posts

Amazon Posts—social media outside of social media—is a free way to drive impressions and increase sales. Posts are viewed directly on Amazon’s platform and are very similar to an Instagram post with an image, text, and product link. Amazon encourages brands to use lifestyle-led imagery to maintain their presence on the platform.

22. Invest in off-platform advertising

Amazon loves when you drive outside traffic to your Amazon listings. Using Google, Pinterest, Reddit, Facebook, or other social ads are all great options to drive additional traffic to your listings.

23. Initiate email marketing campaigns

Email marketing campaigns are another off-platform strategy that can increase Amazon sales. Consider sending a campaign to your existing customer base to inform them about products or promotions on Amazon. If you don’t have an existing email list, you can run social ads that offer a digital product or discount in exchange for a customer’s email.

24. Curate an Amazon Storefront

Creating an Amazon storefront that tells your brand’s story can help you reinforce your brand and connect with your customers. When you have a sale running, your Amazon Storefront helps you put all your sale products in one spot. Your storefront can also be an effective landing place for your sponsored brand ads.

25. Expand internationally

Once you’ve reached your selling potential in your target market, it’s time to consider expanding to international Amazon markets. While expansion may not be a good choice for every brand, it’s worth considering if you have an international audience eager to buy your product.

How can Pattern help?

When you’re maxing out your time and resources to keep your day-to-day business running smoothly, it can be difficult to find the time to implement any strategies to increase Amazon sales, much less all 25 that have been listed here. It requires a skilled team, an abundance of time, and a significant amount of money to perfect your listings, social media presence, customer service, and more.

That’s why we’re here. Partnering with Pattern is like clicking the “easy” button for ecommerce. As a leading ecommerce accelerator, we take the guesswork and logistics off of our partners’ plates, making it easy for our brands to focus on what matters most.

Everything listed above can be simplified by partnering with us and accessing our marketplace management services. Our expert creative teams can handle your product listings, armed with data that shows exactly what works and what doesn’t. Our international teams throughout the globe make internationalization as smooth and easy as possible for brands ready to expand. Our proprietary software makes ecommerce reporting, keyword research, ad campaigns, and shipping logistics simple and effective.

The best part? We offer all our services at no extra cost to you, since as your partner, we’re just as motivated to see your brand succeed as you are. Interested in learning more? Get in touch with our team today.

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Global Ecommerce: Weekly News (6th September 2022)
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Global Ecommerce Weekly News: 6th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon announces new inventory and distribution service, AWD Amazon has launched Amazon Warehousing and Distribution (AWD), providing inventory and distribution services to its sellers as a means of addressing current supply chain issues. AWD is now available for sellers using Fulfilment by Amazon (FBA), i.e. outsourcing their fulfilment to the platform. Amazon has plans to expand the service outside the platform in 2023. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/02/amazon-introduces-new-service-to-help-solve-supply-chain-challenges/) Amazon Web Services (AWS) launches in the UAE AWS, Amazon’s cloud-computing platform offering, has launched its second region in the Middle East and now provides its services in the UAE. The move will now allow anyone in the UAE who utilises cloud technologies to harness AWS’s advanced platforms and APIs. An estimated $11 billion USD is expected to be added to the UAE’s GDP thanks to the implementation, with an average of 6,000 external vendor jobs to be created annually. AWS is now available in 87 zones across 27 regions, with sights set on expanding further across Australia, Canada, India, Israel, New Zealand, Spain, and Switzerland. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/30/amazon-web-services-launches-region-in-uae/) --- Other Marketplace News --- Lazada to launch in Europe Alibaba-owned ecommerce platform Lazada is set to launch in Europe, marking a refreshed internationalisation push from the company. The move follows toughening economic conditions and performance in Southeast Asia, advancing the need to tap overseas markets. In Europe, Lazada will face tough competition from giants like Amazon and Zalando. Lazada’s exact entry strategy is to be confirmed and will be reliant on macroeconomic and market conditions, according to Lazada CEO James Dong. [Read more on DigitalCommerce360](https://www.digitalcommerce360.com/2022/09/01/alibabas-lazada-to-take-on-amazon-zalando-in-europe-push/) Chinese ecommerce giant Pinduoduo to launch cross-border platform in the United States Pinduoduo, a Chinese ecommerce giant rivalling Alibaba and JD, has announced it will be launching a new cross-border ecommerce platform. The marketplace is set to launch in the United States next month, as part of the company’s larger push into new markets. Pinduoduo found success in China thanks to its rock-bottom price offerings and harnessing of social commerce marketing, emulating strategies similar to fast-fashion giant Shein. [Read more on Yahoo Finance](https://uk.finance.yahoo.com/news/pinduoduo-launch-international-e-commerce-034129263.html) Alibaba launches its biggest B2B sales event, ‘Super September’ China ecommerce giant, Alibaba, has now launched its month-long B2B sales event ‘Super September’. The event provides 40 million buyers and 200,000 suppliers with the ability to connect on the platform, showcasing a ‘virtually unlimited’ number of products. The event hopes to foster new cross-border business relationships to tackle supply chain challenges currently faced by businesses. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/01/alibaba-launches-super-september-b2b-sales-event/) --- Other Ecommerce News --- Klarna’s losses quadruple in first half of 2022 BNPL provider, Klarna, has reported losses of $581 million USD for the first half of 2022. This figure is almost four times larger than a year earlier, where $129 million USD in losses were reported. The company attributes the losses to employee costs, technology investments, and rising credit losses. Klarna’s figure reporting comes amidst worsening economic conditions, fresh legal and regulatory scrutiny, and pressure from Big Tech competitors. [Read more on The Financial Times](https://www.ft.com/content/483451db-9221-4ca4-83a6-b4ddc6bfcfbb) [Read more on the Guardian](https://www.theguardian.com/business/2022/aug/31/klarna-losses-more-than-triple-as-consumer-spending-slows) One fifth of Snap employees to be laid off amidst poor financial performance Social media platform Snap (‘Snapchat’) has announced it will be laying off 20% of its employees and closing out a number of projects following a year of poor financial results.The move will see 1,200 employees globally lose their jobs, saving the company an estimated $500 million USD in costs. Snap is currently valued at $20 billion, an 84% decrease from its valuation of $130 billion last year. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/01/snap-to-lay-off-20-of-its-workforce-and-wind-down-a-number-of-projects/)

Global Ecommerce: Weekly News (30th August 2022)
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Global Ecommerce Weekly News: 30th August 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon set to shut down Amazon Care Amazon is closing its telehealth service, Amazon Care, which launched in 2019 as a trial program for its headquartered employees. Later the service was rolled out nationwide for employees and other companies. The ecommerce giant has now made the decision to move away from the healthcare space, believing it was not the right long-term solution for its enterprise customers. [Read more on CNBC](https://www.cnbc.com/2022/08/24/amazon-is-shutting-down-amazon-care-telehealth-service.html) Peloton closes new deal to sell on Amazon Following a recent deal, Amazon customers will soon be able to buy Peloton fitness equipment on the marketplace, marking Peleton’s first move outside a direct-to-consumer model. According to Peloton’s CCO, there are already around half a million searches on Amazon for Peloton products every month, despite having no presence on the marketplace. Some key products include the original Peloton Bike, retailing for $1,445 and Peloton Guide for $295. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/24/peloton-strikes-deal-to-sell-fitness-equipment-on-amazon/) --- Other Marketplace News --- 60% of Malaysians are buying from local sellers on Shopee A recent survey of nearly 3,500 respondents found that nearly half of the shoppers prefer to purchase from local sellers due to shorter delivery times. Other shoppers decide to shop locally due to the quality of the products made in Malaysia and an interest in keeping the economy running. As a result, smaller local merchants have been able to grow their businesses, and shoppers benefit from shorter delivery times, products of high quality and supporting local businesses. [Read more on The Malaysian Reserve](https://themalaysianreserve.com/2022/08/25/around-60-malaysians-are-buying-from-local-sellers-on-shopee/) Flipkart’s social commerce platform Shopsy crosses 100 million users Flipkart launched a social commerce arm, Shopsy, in July of last year, which has now surpassed 100 million users, ahead of its target timeline being the end of 2022. This acquisition of new users has made Shopsy one of the largest platforms of its kind in the country, and is expected to onboard a further 100 million by the end of 2023. The platform is centred around boosting local entrepreneurship and powering ecommerce for consumers across tier 2+ regions where users face challenges around trust and navigation when shopping online. [Read more on Business Standard](https://www.business-standard.com/article/companies/flipkart-s-social-commerce-platform-shopsy-hits-100-million-users-1220828006851.html) Meta joins Amazon and Walmart in bid for Indian ecommerce market Amazon mentioned earlier in the year that it would be building a logistics division in-house through its purchase of a 51% stake in Ecom Express, an end-to-end logistics firm, to make ecommerce deliveries more efficient in the country. Walmart operates Flipkart in India and is set to continue its investment in the marketplace. In an effort to compete in the Indian ecommerce market, Meta has partnered with Indian ecommerce company, JioMart, to offer customers a grocery shopping platform within its WhatsApp chat feature. [Read more on Pymnts](https://www.pymnts.com/news/retail/2022/meta-joins-amazon-walmart-indian-ecommerce-market/) --- Other Ecommerce News --- Ecommerce in Spain worth €57.7 billion in 2021 Spanish ecommerce saw 11.7% growth compared to last year, largely attributed to cross-border sales. In the final quarter of 2021, ecommerce sales in Spain were at €16.9 billion euros, at least 60% of which came from cross-border sales. Transactions from foreign locations to Spain generated a turnover of €1.56 billion in Q4, a growth of 27.7% compared to Q4 a year before. [Read more on Ecommerce News](https://ecommercenews.eu/ecommerce-in-spain-was-worth-e57-7-billion-in-2021/)

Global Ecommerce: Weekly News (23rd August 2022)
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Global Ecommerce Weekly News: 23rd August 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon to add mental health support to primary-care service Amazon is set to move into mental health therapy with its primary-care division, following its recent acquisition deal of One Medical. The plan is to partner with virtual behavioural therapy service, Ginger, to offer its Amazon Care users with on-demand access to mental health services, licensed therapists and psychiatrists. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/11/amazon-plans-to-add-mental-health-support-to-primary-care-service/) GMB union calls for £15 an hour minimum pay at UK Amazon warehouses Amazon recently offered its warehouse workers a 3% pay rise, which in comparison to the June inflation rate of 9.4% left employees disappointed. Following this, hundreds of Amazon warehouse workers stopped work last week, protesting against the minimal pay increase, seeking a minimum of £15 an hour. Recent protests consisting of employee walkouts and sit-ins aim to get a better offer out of Amazon. [Read more on The Guardian](https://www.theguardian.com/technology/2022/aug/09/gmb-calls-for-15-an-hour-minimum-pay-at-amazon-warehouses-in-uk) Amazon third-party sellers have received their first-ever holiday fee hike Amazon’s third-party marketplaces account for close to half of the company’s online sales. The company introduced a 5% fuel and inflation charge to its third-party sellers earlier this year, and has now implemented another inflation increase charge. Commencing 14 October, any seller who uses Amazon’s fulfilment service is subject to the price hike, which is set to be an additional 35 cents per item for products sold in the US and Canada. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/17/amazon-third-party-sellers-have-received-their-first-ever-holiday-fee-hike/) Amazon puts a pause on UK grocery shop roll-out as the cost of living increases Amazon has slowed down on its UK roll-out of till-free Amazon Fresh grocery stores following disappointing sales and the rise in cost of living. Allegedly, the company is no longer looking for potential sites to expand and if more stores are opened, they will likely no longer use a till-free system, as consumers become more cautious about spending. [Read more on The Telegraph](https://www.telegraph.co.uk/business/2022/08/21/amazon-pauses-uk-grocery-shop-roll-out-following-disappointing/) --- Other Marketplace News --- Shopee overtakes Alibaba across international markets Shopee has surpassed Alibaba and taken the top spot for sales outside of China. Singapore-based marketplace saw a year-on-year increase of 51.4% at the end of Q2 of this year, while Alibaba saw a 3% drop during the same time period. This can be seen as a promising development for start-ups and their ability to compete with some of the largest ecommerce giants in the market. [Read more on Exchange Wire](https://www.exchangewire.com/blog/2022/08/18/shopee-surpasses-alibaba-in-international-sales-amazon-searches-for-entertainment-exec/) H&M reopens its official store to Alibaba’s Tmall ecommerce platform It has been nearly 18 months since Alibaba removed H&M from its Tmall platform, following H&M’s criticism of human rights abuses in Xinjiang. It is estimated that over a million people, predominantly minorities in the area, have been unlawfully detained in camps across the city. Brands including Nike, Adidas, Burberry and Converse were swept up in the controversy, however H&M was one of the first to be targeted for speaking out about the issue. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/16/hm-returns-to-alibabas-tmall-platform-16-months-after-xinjiang-controversy/) Klarna launches new feature allowing UK consumers to view full online order history Buy-now-pay-later company, Klarna, has launched a new feature on its shopping app, which allows UK consumers to view their full online order history, regardless of whether they purchased the product using Klarna. The feature also shows delivery tracking and aids consumers in managing their online purchases more conveniently. [Read more on The Industry](https://www.theindustry.fashion/klarna-launches-new-feature-allowing-uk-consumers-to-view-full-online-order-history/) --- Other Ecommerce News --- Online marketplaces responsible for £280 billion business turnover in the UK Nearly 900,000 UK businesses are currently selling on online marketplaces, generating an estimated £282 billion worth of sales each year. This figure represents 6% of the UK’s annual business turnover, highlighting the notable contribution that marketplaces make to the UK economy, along with the potential for further growth in this area. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/09/online-marketplaces-responsible-for-280-billion-business-turnover-in-uk/)