How to Get the Walmart Pro Seller Badge

George Hatch

December 15, 2021

 

JT Conover

December 15, 2021

Walmart Marketplace is not small potatoes in the world of ecommerce: it’s the second largest online marketplace in the U.S. (with Amazon leading the pack), and it continues to grow rapidly. Walmart’s sales have grown 103% in the past two years, and in August, the company said they anticipate global ecommerce sales will hit $75 billion by the end of the year.

Walmart has become an increasingly valuable platform for ecommerces sellers, and as of last year, there’s one more incentive for brands looking to grow on the platform: the Pro Seller Badge.

What is the Pro Seller Badge on Walmart?

The Pro Seller Badge, introduced on the Walmart platform in October 2020, is a “mark of excellence given to top-performing Marketplace sellers,” according to Walmart. It’s essentially Walmart’s version of the Amazon Best Seller Badge, which appears on the Amazon listings of best selling products and bumps them higher in search results. However, Amazon’s badge is a byproduct of ranking factors, while Walmart’s Pro Seller Badge is applied at the seller account level.

Walmart’s Pro Seller Badge appears next to the name of every qualifying seller on the Walmart Marketplace and also appears throughout the customer’s journey across the entire site. That means that a shopper will see a qualifying seller’s Pro Seller Badge whether they’re looking at that seller’s storefront, seeing that seller’s product in search results, viewing that product on a Product Listing, viewing additional sellers pages, or viewing that product in their cart.

What are the benefits to having a Pro Seller Badge?

Having a Pro Seller Badge is a great way to establish yourself as a leader on the Walmart platform, build buyer confidence and get more visibility for your products. Offers with a Pro Seller Badge are inherently designed to grab consumers’ attention as they search the site, and Walmart will promote Pro Seller accounts in search. That means that having a Pro Seller Badge will boost your impressions and help increase conversion.

Beyond increased exposure and conversion, Pro Seller status tells customers that you can be trusted to provide them with an exceptional experience on the Walmart platform based on your proven record, whether they’re making a purchase or returning one. Your Pro Seller Badge will help them feel comfortable buying from you and confident that their experience with your brand will meet their expectations.

What are the cons of being a Pro Seller?

There are almost no drawbacks to having a Pro Seller Badge, if you’re willing to put in the work to maintain it. While the Pro Seller program is still a work-in-progress for Walmart and subject to change, it has a lot to offer brands even just a year out of conception and is a great way for a Walmart Marketplace seller to help differentiate themselves from other sellers.

How to get the Pro Seller Badge

There are no applications or fees required to get the Pro Seller Badge. If you’re set up as a seller on Walmart Seller Center and actively selling on the Walmart Marketplace, you can start earning your badge.

To earn a Pro Seller Badge, you’ll need to optimize your listings on Walmart.com and follow Walmart Marketplace’s best practices so your brand can meet Pro Seller requirements. Walmart conducts monthly reviews of all seller accounts, and once you’ve met Pro Seller requirements, Walmart will automatically grant badges to your entire catalog.

What are the Pro Seller requirements?

There are several requirements you’ll need to meet in order to qualify for a Pro Seller Badge.

Current requirements include:

  • Your overall 90-day Delivery Defects rate needs to be less than or equal to 10%
  • Your seller-related 90-day Cancellation Defects rate needs to be less than or equal to 2%
  • At least 70% of your trending catalog (or top-moving SKUs) must have a listing quality score greater than or equal to 60% (your listing quality score is a standard by which Walmart judges how well you’re building and maintaining your items in the Walmart Marketplace, i.e. listing content and discoverability, how compelling your offer is in the marketplace as well as your ratings/reviews)
  • You must have had at least 100 orders or more in a rolling 90-day timeframe
  • You must have no Trust and Safety or Performance Standard violations
  • Your account needs to have been active for at least 90 days

Note that, according to Walmart’s Seller Help, the 90-day on-time delivery and cancellation rates include a 30-day lag to account for shipping, delivery, cancellations, and returns delays.

Requirements for the Pro Seller Badge are subject to change (you can look for updates in the Marketplace Newsletter) as Walmart continues to refine what criteria they’re measuring to drive the best customer experience. Changes to policies will often be accompanied with a~~ ~~grace period so sellers can adjust accordingly.

There are two consistent things you can look at as you work towards your badge:

  • Your listing quality: is your product description clear, concise, and clean? Are your images high quality? Are there enough images? Is your product listed under the right category? Is your pricing competitive? Is your title optimized for search?
  • **Your post-purchase quality: **are you delivering products on time, or are you failing to get customers’ purchases to them by the guaranteed delivery date? Is your returns process seamless or a little rocky? What are customers saying about you in their reviews and how might that be impacting your Pro Seller status? Focusing on your customer experience will help your brand across the board.

How do you maintain your Pro Seller status?

To maintain your Pro Seller status and badge, you’ll need to comply with Walmart Marketplace policies. It’s that simple. The exciting part is you can tell if you’re meeting the Pro Seller criteria or if you need to improve any of your metrics at any time by checking out your Analytics: Growth Opportunities tab on Seller Center. That will take you to your Listing Quality Dashboard, where you’ll see one of five statuses that shows you where your account stands:

  • Locked: this means you cannot currently access the Pro Seller Badge program because your account has not been active for 90 days after onboarding.
  • Become a Pro Seller: this status means you’re on your way to getting the badge and shows you the criteria you have met thus far and when the next refresh cycle is.
  • **You are a Pro Seller: **once you’ve met Pro Seller qualifications, you’ll receive that you’ve been badged as well as the date that you received the badge.
  • Pro Seller Badge at risk: this means that though you may have received the Pro Seller badge during a previous cycle, you’re falling below Walmart’s criteria and may no longer qualify during the next cycle.
  • You’re Ineligible: this means you are no longer eligible to participate in the Pro Seller program.

From there, you can clearly identify where you need to focus to improve performance

Get the benefits of Pro Seller with Pattern

Pattern is an invaluable partner to have by your side when it comes to getting the benefits of Pro Seller status on Walmart. By selling with us, you get access to the benefits of Walmart Pro and the support and resources of our global team.

Not only are we a Pro 3P Seller on Walmart, but we worked directly with Walmart to help design and test the Pro Seller Badge program before it became publicly available. We know the ins and outs of the Pro Seller program, and we know what it takes to help your brand show up higher in search results, and drive higher buyer confidence and conversion.

More than just selling successfully on Walmart Marketplace, Pattern can assist you on every step of making your omnichannel offering clean and competitive. We’ll optimize your listings across channels, provide you with high quality image stacks, copy, and marketing, weed out obstacles and unauthorized sellers getting in the way of your success, and work hand-in-hand as a partner, not just a seller, to help your brand thrive in the marketplace.

To learn more or talk Pro Seller strategies, contact us today.

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Sept 27, 2022

Global Ecommerce Weekly News: 27th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon drives renewable energy push with 71 new projects Amazon is planning to add 2.7 gigawatts of clean energy capacity through a couple of new projects as the company attempts to use 100% renewable energy by 2025. The ecommerce business will soon have a total of 329 renewable energy projects, generating 50,000 gigawatt hours of clean energy, which is equivalent to powering 4.6 million US homes every year. [Read more on Reuters](https://www.reuters.com/business/sustainable-business/amazon-drives-renewable-energy-push-with-71-new-projects-2022-09-21/) Amazon launches Prime Early Access Sale Amazon is launching a new 2-day shopping event for its Prime members only, beginning on the 11th of October. Across 15 countries, Prime customers will have access to the shopping event, with thousands of deals on offer globall, ranging from fashion to electronics to essentials. The event has the purpose of giving Prime users the chance to spread the cost of items over the winter months, 6 weeks ahead of Black Friday. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/26/prime-early-access-sale/) --- Other Marketplace News --- Shopify unveils new localisation tool Shopify is launching a new localisation tool, called Translate & Adapt, which works with Shopify Markets to offer localisation for sellers who are looking to expand into new markets. The tool translates a user’s online store into different languages, including product pages and information pages. Merchants are also able to create different shipping terms for each market using the new tool, which allows international expansion and offers a more localised consumer experience, unveiling new potential. [Read more on Ecommerce News](https://ecommercenews.eu/shopify-launches-new-localisation-tool/) Etsy is set to invest hundreds of millions into its marketing platform Etsy CEO claims that the company is on route to spend more than $570 million USD on marketing this year. Even during a time of macroeconomic pressure, inflation and rising interest rates, the company is preparing itself and its sellers for the upcoming holiday season and is focused on retaining interest from buyers. [Read more on Yahoo News](https://uk.news.yahoo.com/etsy-600-million-on-marketing-ceo-154054219.html) --- Other Ecommerce News --- Meta looks to cut costs by 10% in the coming months Meta employees are facing job redundancies as the company plans to cut its costs by 10% over the next few months. Meta reported a 22% YoY increase in costs and expenses, totalling over $20 billion USD. The cuts are expected to come in the form of job redundancies as a result of department reorganisations rather than formal layoffs. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/22/meta-to-slash-costs-by-10-over-coming-months/) DHL teams up with Quadient to offer smart locker deliveries in the UK DHL and tech company, Quadient, have partnered to offer smart lockers parcel pick-up throughout the UK. The new contactless, secure locker stations will give recipients more choice and flexibility to receive their parcels at a time and location best suited to them. The partnership plans to install 500 locker stations across the country by the end of 2022. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/21/dhl-partners-with-quadient-to-offer-smart-locker-delivery/) The online fashion market is set to be worth nearly $170 billion USD in 2025 The European online fashion retail market is set to grow 50% by 2025, with an online turnover of $170 billion USD, which is 33% of the retail branch’s total. Cross-border marketplaces prove to be the largest drivers of this growth, with online websites and apps like Vinted largely pushing the market’s online growth. Zalando recently became the largest cross-border fashion retailer/marketplace, responsible for 11.7% of the online market’s share. [Read more on Ecommerce News](https://ecommercenews.eu/online-fashion-market-worth-e175-billion-in-2025/)
Sept 20, 2022

Global Ecommerce Weekly News: 20th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon to raise pay and add extra work benefits for delivery drivers Following the rise in fuel prices and protests by Amazon workers, the ecommerce giant is raising its delivery drivers’ pay and adding more work benefits. Amazon has mentioned that it will be investing $450 million into rate increases along with an education program and a Delivery Service Partners program. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/14/amazon-to-raise-delivery-drivers-pay-and-add-more-work-benefits/) Amazon announces it will give away shipping software to merchants at no cost Amazon has recently announced that it will be giving ecommerce merchants free software to manage shopper orders on and off its platform as it extends its reach. The ecommerce giant will be ending monthly costs for sellers using Veeqo, a shipping software it recently acquired and instead offer to them a new, free shipping software. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/16/amazon-to-give-away-shipping-software-to-merchants/) --- Other Marketplace News --- Walmart unveils new virtual fitting rooms In an effort to drive clothing sales, Walmart has launched virtual fitting rooms while competitors reduce spending amid the cost of living crisis. The virtual try-on tool can be used by Walmart customers to virtually measure the clothing items and see how the products would look on them. Shoppers will now be able to see how over 270,000 clothing items on Walmart’s ecommerce site would look on their bodies. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/15/walmart-launches-virtual-fitting-rooms-to-drive-clothing-sales/?utmsource=Retail+Gazette+Subscribers&utmcampaign=2da7f0f8f8-EMAILCAMPAIGN202209150742&utmmedium=email&utmterm=0d23e2768b6-2da7f0f8f8-61040615) THG slashes sales and profit expectations The Hut Group has slashed its forecasts for 2022 as rising interest rates, inflation and energy costs take a toll on consumers. Previously, THG estimated its sales growth to be between 22-25% but after a recent evaluation, has lowered this prediction to between 10-15%. Initial predictions did not take into account the negative effects of ceasing sales in Russia and Ukraine along with the impact that the cost-of-living has had on consumer spending. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/15/thg-slashes-forecast-as-cost-of-living-crisis-hits-consumers-wallets/) --- Other Ecommerce News --- DHL and Post Office team up to provide click and collect services Through a partnership between delivery company, DHL and Post Office, a new click and collect service is to be tested at Post Offices before rolling out to over 1000 branches across the UK. Online shoppers will now have the option of choosing their local Post Office as a collection point, and DHL will fulfil the delivery aspect, opening up networks for both parties. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/14/post-office-partners-with-dhl-express-to-provide-click-and-collect-services/) US consumer watchdog plans to further regulate the BNPL sector The US Consumer Financial Protection Bureau (CFPB) has raised concerns regarding the collection of consumer data and the fast-growing nature of the BNPL sector, which includes companies such as Affirm and Klarna. The CFPB is worried that these companies could be negatively impacting consumers’ financial health and aims to put better regulations in place to ensure consumers are safe and empowered. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/16/us-consumer-watchdog-to-start-regulating-bnpl-sector/) Japanese ecommerce market estimated to grow by 6.9% in 2022 The ecommerce market in Japan, largely dominated by domestic online retailers including Reakuten and Mercari, is set to reach $194.3 billion USD in 2022, after seeing an annual compound growth rate of 5.2% between 2018 and 2021. This makes Japan the fourth leading ecommerce market globally, following China, the US, and the UK. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/13/japan-ecommerce-market-to-grow-by-6-9-in-2022/) Ecommerce brands are spending more on TikTok ads TikTok may soon be surpassing Facebook and Google as the most lucrative advertising channel, with ecommerce brands spending 60% more on TikTok ads in Q2. Facebook is still ahead as the top choice for ecommerce advertisers but only grew by 5.6% from Q1, while Google grew 20.5% in Q2, and Snap declined 10.8% in Q2. [Read more on SearchEngineLand](https://searchengineland.com/ecommerce-brands-spent-60-more-on-tiktok-ads-in-q2-387876)
Sept 13, 2022

Global Ecommerce Weekly News: 13th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon scales back on US warehouse facilities Amazon is shutting down two facilities with 300 employees, discarding plans for 42 facilities, and delaying plans to open a further 21 buildings across the US. The ecommerce giant is scaling back on hiring as well as the expansion of its vast delivery network, as it was left with an excess of space following its rapid expansion during the pandemic. [Read more on Business Insider](https://www.businessinsider.com/amazon-closes-2-facilities-scraps-plans-42-new-buildings-report-2022-9?r=US&IR=T) --- Other Marketplace News --- JD.com is ‘betting’ on ecommerce grocery market Amidst a slowing economy and a decline in ecommerce, Chinese ecommerce giant JD.com has increased its urgency to seek new growth engines. The company is looking to boost its online grocery business through offline partnerships and expansion into lower-tier cities, where it may be able to unleash more consumption power. [Read more on The Star](https://www.thestar.com.my/tech/tech-news/2022/09/08/chinese-ecommerce-giant-jdcom-bets-big-on-online-grocery-lower-tier-markets-amid-slowing-economy) Shopee shuts operations in Argentina, Chile, Colombia, and Mexico Sea’s ecommerce arm, Shopee, has shut local operations in some LATAM countries but will continue to maintain cross-border operations in a few markets. Latin America is Sea’s most important region following South-east Asia, accounting for close to 19% of its revenue in 2021. The move away from these countries is largely due to increased levels of macro uncertainty and rising interest and inflation rates, and rather putting a focus on its core operations. [Read more on Straits Times](https://www.straitstimes.com/business/companies-markets/seas-shopee-shuts-operations-in-argentina-chile-colombia-mexico-sources) --- Other Ecommerce News --- Instagram scales back in-stream shopping elements Instagram is re-examining its approach as it hasn’t been able to make ‘fetch’ happen. ‘Fetch’ in this context being the online shopping trends which have become all-consuming in China, and what Western social platforms have been hoping to add into their apps to make them more addictive and revenue-generating. Consumers have not been swayed by the latest shopping tools on TikTok and Instagram, leading to Instagram scaling back its in-stream shopping program. [Read more on SocialMediaToday](https://www.socialmediatoday.com/news/instagram-scales-back-in-stream-shopping-elements-as-it-re-examines-its-app/631276/) FedEx Express supporting the growth of cross border ecommerce FedEx express has expanded its international commerce shipping service to four more markets across the Asia Pacific, Middle East and Africa (AMEA) region in an effort to support the strong development of ecommerce in this region. Three of the fastest growing markets, the Philippines, Indonesia and Vietnam are leading Southeast Asia’s ecommerce sales, which is set to reach $100 billion by 2023. [Read more on Post & Parcel](https://postandparcel.info/149889/news/e-commerce/fedex-express-supports-the-growth-of-cross-border-e-commerce-within-the-amea-region/) India ramps up hiring as companies prepare for shoppers Ecommerce companies are getting ready for the festive season by rapidly expanding their temporary workforce. As ecommerce in India grows, the country is predicted to have 372 million online shoppers by the end of 2022. The festive season this year, running from October to December, is expected to see a two-fold increase in logistics and delivery alone. During this period, companies are predicted to add 20% more to their existing workforce base, with a 8-10% higher pay scale compared to last year. [Read more on Business Insider India](https://www.businessinsider.in/business/ecommerce/news/the-great-indian-festival-of-hiring-e-commerce-companies-gear-up-for-indias-shoppers/articleshow/94000346.cms)