Welcome to our blog series called, “Why Brands Work With Pattern.” Each week we discuss why the top brands in ecommerce turn to Pattern to drive global, profitable growth and control.
This week we are highlighting KONG. KONG, with Pattern's team of ecommerce experts, experienced year-over-year sales growth of 224%.
See what we accomplished together below and download the case study PDF here.
KONG is a US company, headquartered in Colorado, that develops, designs, and produces dog and cat toys.
After selling on Amazon in Europe through a Vendor (1P) relationship, KONG was struggling to maintain brand equity on the marketplace. The company found that it had little control over the KONG brand that there was a need to create a standard “look and feel” globally, with a unified localized image for each market (UK, Germany, France, Italy, and Spain).
Leveraging our team of local language experts and marketing experts Pattern Europe transitioned KONG to a Seller (3P) model to win back control and help to grow sales in the marketplace.
Pattern helped KONG transition away from a 1P relationship with Amazon and was set up as its 3P partner in the five European markets.
Working together in an aligned fashion with KONG’s team helped us achieve these results together. Partner obsession is in our DNA—we win when our partners win.
Download KONG’s one page case study here.
If you are facing similar ecommerce challenges, Pattern can help. Our global platform and services don’t cost you anything—that’s right, $0 out of your pocket.
Schedule a demonstration of the Pattern platform and services here to learn more.
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