How the Best Seller Badge Increases Amazon Sales for Your Brand

Rachel Olsen

July 21, 2022

In today's ecommerce landscape, there is growing competition on marketplaces, making it harder for brands to standout on marketplaces like Amazon. So, every advantage you can gain to set you apart from any other listing is crucial to help you win clicks and grow your sales.

At Pattern, we know that brand profitability is influenced by four aspects of the ecommerce equation: price, availability, conversion, and traffic. When you optimize for these areas, your product sales will most likely grow on any marketplace. Partnering with hundreds of global brands, we know an advantage worth pursuing on Amazon that directly connects to the ecommerce equation is the Best Seller badge.

Why the Best Seller Badge Matters

1. Best Seller Rank Indicates Strong Sales to Amazon

Amazon’s Best Seller badge is a designation given to a product ranked as the #1 seller in its category. And although the exact formula used to calculate the winner remains a mystery, we know that pricing changes, promotions, and competitive products influence Best Seller Rank (BSR) and your ability to achieve the Best Seller badge. And BSR’s biggest influence is customer sales trends and historical sales volume. 

It’s also good to know that BSR is updated hourly. But, because it’s calculated using both sales trends and historical volume, BSR can stay fairly static. For example, just because a product has 10 units of sales in one hour and drops to 1 unit of sales in the next, it doesn’t mean the BSR will automatically fall. Winning the badge takes consistent effort in optimizing your sales volume, but it’s worth it for success in your long-term strategy.

2. Helps Products Stand Out in Categories and Subcategories

The best thing about the Best Seller badge is that there’s one for every category and subcategory on Amazon. This is impactful because there’s much more room to compete for the badge and succeed than many brands think. If the badge was only available for Amazon’s 36 main categories, the sheer number of available products compared with the vastly lower number of badges would make attaining the #1 spot for a product’s category a daunting task for most brands. 

But, with the many more opportunities available to win, the badge is much more achievable. Competing products that share a category can both possess the Best Seller badge if they’re winning under different subcategories, helping brands gain leverage over competitors and momentum in winning sales.

One of Pattern’s key advantages for brands is our data-driven approach to ecommerce success. Our proprietary technology is specially tailored to find key niches for products to gain ground on Amazon and across global marketplaces. For things like achieving Best Seller badge, we help brands analyze subcategory options, determine products’ competitive ability, and then identify the best opportunities for them to start growing their rankings and stand out to consumers.

How Best Seller Rank Improves Profitability for Your Brand

1. Drives More Traffic

Amazon’s Best Seller badge is important to your brand and products because it drives more traffic to your listings, a key component of the ecommerce equation that drives profitability. Best Seller badge products not only show up higher on search pages, they increase your glance views by an average of 45%.

There’s a reason Amazon issues a Best Seller badge in the first place—your sales make them more successful. And showing consumers top products for their searches with an eye-catching graphic helps to draw eyes and communicate value fast. As you funnel more traffic to your listings, you’ll increase momentum for your products’ success in the ecommerce equation.

2. Increases Conversions 

We also know that the Best Seller badge increases conversions, though not as dramatically as it does traffic. Products with the badge tend to experience a 3% increase. And every win in conversions strengthens your products’ profitability.

It’s also worth keeping in mind, too, that ecommerce conversions are a difficult win to come by—it’s hard to convince a person that they should purchase something they can’t feel with their own hands or try before buying. Users have limited ways of developing trust with your product in their short decision-making period, and having the Best Seller badge, like having mostly positive reviews and great creative assets, is a valuable way to reinforce the message that your product really is worth buying.

Pattern Accelerates Brands Using the Ecommerce Equation

At Pattern, we know what it takes to achieve your potential profitability. We have the historical success with hundreds of global brands and true expertise to be able to say with certainty that when you optimize your traffic, conversion, price, and availability for your products, you can grow your performance on any ecommerce marketplace.

And, partnered with our data insights, proprietary technology, and seasoned teams, we can help you succeed wherever your ecommerce strategy takes you. 

Contact us to optimize your success on Amazon and achieve your Best Seller badge.

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Sept 27, 2022

Global Ecommerce Weekly News: 27th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon drives renewable energy push with 71 new projects Amazon is planning to add 2.7 gigawatts of clean energy capacity through a couple of new projects as the company attempts to use 100% renewable energy by 2025. The ecommerce business will soon have a total of 329 renewable energy projects, generating 50,000 gigawatt hours of clean energy, which is equivalent to powering 4.6 million US homes every year. [Read more on Reuters]( Amazon launches Prime Early Access Sale Amazon is launching a new 2-day shopping event for its Prime members only, beginning on the 11th of October. Across 15 countries, Prime customers will have access to the shopping event, with thousands of deals on offer globall, ranging from fashion to electronics to essentials. The event has the purpose of giving Prime users the chance to spread the cost of items over the winter months, 6 weeks ahead of Black Friday. [Read more on Charged Retail]( --- Other Marketplace News --- Shopify unveils new localisation tool Shopify is launching a new localisation tool, called Translate & Adapt, which works with Shopify Markets to offer localisation for sellers who are looking to expand into new markets. The tool translates a user’s online store into different languages, including product pages and information pages. Merchants are also able to create different shipping terms for each market using the new tool, which allows international expansion and offers a more localised consumer experience, unveiling new potential. [Read more on Ecommerce News]( Etsy is set to invest hundreds of millions into its marketing platform Etsy CEO claims that the company is on route to spend more than $570 million USD on marketing this year. Even during a time of macroeconomic pressure, inflation and rising interest rates, the company is preparing itself and its sellers for the upcoming holiday season and is focused on retaining interest from buyers. [Read more on Yahoo News]( --- Other Ecommerce News --- Meta looks to cut costs by 10% in the coming months Meta employees are facing job redundancies as the company plans to cut its costs by 10% over the next few months. Meta reported a 22% YoY increase in costs and expenses, totalling over $20 billion USD. The cuts are expected to come in the form of job redundancies as a result of department reorganisations rather than formal layoffs. [Read more on Charged Retail]( DHL teams up with Quadient to offer smart locker deliveries in the UK DHL and tech company, Quadient, have partnered to offer smart lockers parcel pick-up throughout the UK. The new contactless, secure locker stations will give recipients more choice and flexibility to receive their parcels at a time and location best suited to them. The partnership plans to install 500 locker stations across the country by the end of 2022. [Read more on Charged Retail]( The online fashion market is set to be worth nearly $170 billion USD in 2025 The European online fashion retail market is set to grow 50% by 2025, with an online turnover of $170 billion USD, which is 33% of the retail branch’s total. Cross-border marketplaces prove to be the largest drivers of this growth, with online websites and apps like Vinted largely pushing the market’s online growth. Zalando recently became the largest cross-border fashion retailer/marketplace, responsible for 11.7% of the online market’s share. [Read more on Ecommerce News](
Sept 20, 2022

Global Ecommerce Weekly News: 20th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon to raise pay and add extra work benefits for delivery drivers Following the rise in fuel prices and protests by Amazon workers, the ecommerce giant is raising its delivery drivers’ pay and adding more work benefits. Amazon has mentioned that it will be investing $450 million into rate increases along with an education program and a Delivery Service Partners program. [Read more on Charged Retail]( Amazon announces it will give away shipping software to merchants at no cost Amazon has recently announced that it will be giving ecommerce merchants free software to manage shopper orders on and off its platform as it extends its reach. The ecommerce giant will be ending monthly costs for sellers using Veeqo, a shipping software it recently acquired and instead offer to them a new, free shipping software. [Read more on Charged Retail]( --- Other Marketplace News --- Walmart unveils new virtual fitting rooms In an effort to drive clothing sales, Walmart has launched virtual fitting rooms while competitors reduce spending amid the cost of living crisis. The virtual try-on tool can be used by Walmart customers to virtually measure the clothing items and see how the products would look on them. Shoppers will now be able to see how over 270,000 clothing items on Walmart’s ecommerce site would look on their bodies. [Read more on Charged Retail]( THG slashes sales and profit expectations The Hut Group has slashed its forecasts for 2022 as rising interest rates, inflation and energy costs take a toll on consumers. Previously, THG estimated its sales growth to be between 22-25% but after a recent evaluation, has lowered this prediction to between 10-15%. Initial predictions did not take into account the negative effects of ceasing sales in Russia and Ukraine along with the impact that the cost-of-living has had on consumer spending. [Read more on Charged Retail]( --- Other Ecommerce News --- DHL and Post Office team up to provide click and collect services Through a partnership between delivery company, DHL and Post Office, a new click and collect service is to be tested at Post Offices before rolling out to over 1000 branches across the UK. Online shoppers will now have the option of choosing their local Post Office as a collection point, and DHL will fulfil the delivery aspect, opening up networks for both parties. [Read more on Charged Retail]( US consumer watchdog plans to further regulate the BNPL sector The US Consumer Financial Protection Bureau (CFPB) has raised concerns regarding the collection of consumer data and the fast-growing nature of the BNPL sector, which includes companies such as Affirm and Klarna. The CFPB is worried that these companies could be negatively impacting consumers’ financial health and aims to put better regulations in place to ensure consumers are safe and empowered. [Read more on Charged Retail]( Japanese ecommerce market estimated to grow by 6.9% in 2022 The ecommerce market in Japan, largely dominated by domestic online retailers including Reakuten and Mercari, is set to reach $194.3 billion USD in 2022, after seeing an annual compound growth rate of 5.2% between 2018 and 2021. This makes Japan the fourth leading ecommerce market globally, following China, the US, and the UK. [Read more on Charged Retail]( Ecommerce brands are spending more on TikTok ads TikTok may soon be surpassing Facebook and Google as the most lucrative advertising channel, with ecommerce brands spending 60% more on TikTok ads in Q2. Facebook is still ahead as the top choice for ecommerce advertisers but only grew by 5.6% from Q1, while Google grew 20.5% in Q2, and Snap declined 10.8% in Q2. [Read more on SearchEngineLand](
Sept 13, 2022

Global Ecommerce Weekly News: 13th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon scales back on US warehouse facilities Amazon is shutting down two facilities with 300 employees, discarding plans for 42 facilities, and delaying plans to open a further 21 buildings across the US. The ecommerce giant is scaling back on hiring as well as the expansion of its vast delivery network, as it was left with an excess of space following its rapid expansion during the pandemic. [Read more on Business Insider]( --- Other Marketplace News --- is ‘betting’ on ecommerce grocery market Amidst a slowing economy and a decline in ecommerce, Chinese ecommerce giant has increased its urgency to seek new growth engines. The company is looking to boost its online grocery business through offline partnerships and expansion into lower-tier cities, where it may be able to unleash more consumption power. [Read more on The Star]( Shopee shuts operations in Argentina, Chile, Colombia, and Mexico Sea’s ecommerce arm, Shopee, has shut local operations in some LATAM countries but will continue to maintain cross-border operations in a few markets. Latin America is Sea’s most important region following South-east Asia, accounting for close to 19% of its revenue in 2021. The move away from these countries is largely due to increased levels of macro uncertainty and rising interest and inflation rates, and rather putting a focus on its core operations. [Read more on Straits Times]( --- Other Ecommerce News --- Instagram scales back in-stream shopping elements Instagram is re-examining its approach as it hasn’t been able to make ‘fetch’ happen. ‘Fetch’ in this context being the online shopping trends which have become all-consuming in China, and what Western social platforms have been hoping to add into their apps to make them more addictive and revenue-generating. Consumers have not been swayed by the latest shopping tools on TikTok and Instagram, leading to Instagram scaling back its in-stream shopping program. [Read more on SocialMediaToday]( FedEx Express supporting the growth of cross border ecommerce FedEx express has expanded its international commerce shipping service to four more markets across the Asia Pacific, Middle East and Africa (AMEA) region in an effort to support the strong development of ecommerce in this region. Three of the fastest growing markets, the Philippines, Indonesia and Vietnam are leading Southeast Asia’s ecommerce sales, which is set to reach $100 billion by 2023. [Read more on Post & Parcel]( India ramps up hiring as companies prepare for shoppers Ecommerce companies are getting ready for the festive season by rapidly expanding their temporary workforce. As ecommerce in India grows, the country is predicted to have 372 million online shoppers by the end of 2022. The festive season this year, running from October to December, is expected to see a two-fold increase in logistics and delivery alone. During this period, companies are predicted to add 20% more to their existing workforce base, with a 8-10% higher pay scale compared to last year. [Read more on Business Insider India](