Getting Amazon’s Climate Pledge Friendly Badge

Emma Hunter

January 3, 2022

More than ever before, retailers and shoppers want to be eco-friendly. This makes sense since the global surface temperature has risen by an average 0.17 degrees Fahrenheit per decade since 1901, and 2020 was the second warmest year to date. Consumers want to protect the environment from global warming, and so do sellers.

Now brands can better show their commitment to sustainable products with the help of Amazon’s Climate Pledge Friendly badge. Announced in the US in September 2020 (and later in France, Germany, Italy, Spain, and the UK in October), the badge strives to help sellers and consumers align on their environmental goals.

What is the Climate Pledge Friendly program?

Climate Pledge Friendly is an Amazon certification program part of Amazon’s green initiative to power their operations with 100% renewable energy by 2025 and reach net-zero carbon emissions by 2040. The latter goal is part of The Climate Pledge to meet the Paris Agreement 20 years early.

So to incentivize sellers on its own platform to create sustainable products, Amazon partnered with third-party certifications and even created their own Compact by Design certification. Products with one or more of these certifications get the Climate Pledge Friendly badge. The badge is displayed on Amazon search results and product pages as pictured below:

Climate Pledge Friendly 1 - Biokleen Laundry Detergent

In addition to being featured on products as they are found organically, shoppers can narrow their product search to Climate Pledge Friendly products only. This means brands have the opportunity to showcase their products to eco-conscious consumers, and eco-conscious consumers can tailor their product choices to their personal values.

Plus, qualifying products could make it onto the Climate Pledge Friendly storefront, where some products are highlighted by category and others get featured.

Climate Pledge Friendly items can be found across grocery, household, fashion, beauty, health, electronics, and computer and office products. The program is open to all vendors and sellers that operate on Amazon’s marketplace, and there is no fee to participate.

Benefits of the Climate Pledge Friendly Badge

Climate Pledge Friendly products rank higher on Amazon search result pages. So early adoption is important. The sooner a product certifies, the higher it will rank in the long run. Think of it as another form of search engine optimization (SEO).

Plus, sustainability and green marketing are powerful trends right now. Consider the following statistics reported by NielsenIG:

  • In 2018, 48% of US consumers said they would definitely or probably change their consumption habits to reduce their impact on the environment.
  • Since 2014, sustainable product sales have grown at a 3.5% compound average growth rate (CAGR).
  • By 2021, the market for sustainable fast-moving consumer goods (FMCG) is expected to grow to $150 billion.

No doubt, the consumer market for sustainable products is growing and only expected to get bigger. By creating and marketing your products as eco-friendly, you can build and maintain brand values with proof. Instead of telling consumers you want to support the environment, you can show them.

While some criticize green marketing for giving larger companies that can afford the extra costs of green initiatives an unfair advantage over smaller competitors, the Climate Pledge Friendly badge allows even small brands to work towards sustainability.

Ultimately, the Climate Pledge Friendly badge shows consumers that your brand is trustworthy, caring, responsible, and planning for the future. That message resonates with millennials and younger generations especially, and having the Climate Pledge Friendly badge is an easy way to connect with them. With so much competition in ecommerce, supporting the right cause could be essential to standing out.

How to get the Climate Pledge Friendly Badge

To get the Climate Pledge Friendly Badge, your products will need to be registered with a qualifying certification. Look for a certification that best suits your products and values. Each certification has different requirements and costs associated with them, and you will need to reach out to the certification body directly to apply and become certified.

Once your product is certified, the certification body will provide input to Amazon that will update your products with the Climate Pledge Friendly Badge. If you have a qualified certification, but the Climate Pledge Friendly Badge is not displayed, you can contact Amazon Vendor Central, Seller Central or work with your Pattern brand management team to make sure the badge is added.

Climate Pledge Friendly 2 - Product Certification

What is Compact by Design?

Compact by Design is Amazon’s own certification program that focuses on efficient product design and packaging. It requires products to be efficient in their shape, concentration, and weight, and minimal in their packaging. By eliminating excess air and water, Compact by Design products can help reduce carbon emissions.

To evaluate products, Amazon measures them by their “unit efficiency,” where a unit is the total amount of product in a container. Unit efficiency is calculated as (cubed volume/unit) x (weight /unit). For example, a 16 fl. oz. liquid soap that is 20 cubic inches in size and 1 pound in weight would have a unit efficiency of 0.078125.

Amazon sets unit efficiency thresholds for over 100 different product categories. Products that pass their relevant unit efficiency threshold qualify as Climate Pledge Friendly. In the example above, the liquid soap’s 0.078125 unit efficiency falls under the 0.207686259 threshold for liquid soaps, so it would not qualify.

Do the math on your own products. They may already qualify as Compact by Design. If so, make sure they are registered in the Amazon Brand Registry program. Amazon uses existing product data from their catalog to automatically determine eligibility.

If your product does not qualify, consider how you can make future products more unit efficient or how you can update the production of your product going forward. You can get there with careful design.

Working with Pattern

Here at Pattern, we understand how important it is for brands to tell their story. The Climate Pledge Friendly badge is another way to do just that, to tell who you are and what makes you different.

If your product qualifies as Climate Pledge Friendly but you don’t see the badge, Pattern can push the process along in Seller Central. If your product packaging needs an updated design, Pattern can help with that too. (We’ve even won awards for it.)

If your product is certified by a group not included in the Climate Pledge Friendly program, we can help them submit a request for consideration. This is especially relevant for international brands, who may have certifications from around the world. Amazon is steadily working to add more certifications to its program, like EU Ecolabel, Blue Angel, and Nordic Swan. But in the meantime, Pattern can help.

So if you’re ready to get the most out of Amazon’s Climate Pledge Friendly program, contact us today and we’ll help you through the process.

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Sept 27, 2022

Global Ecommerce Weekly News: 27th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon drives renewable energy push with 71 new projects Amazon is planning to add 2.7 gigawatts of clean energy capacity through a couple of new projects as the company attempts to use 100% renewable energy by 2025. The ecommerce business will soon have a total of 329 renewable energy projects, generating 50,000 gigawatt hours of clean energy, which is equivalent to powering 4.6 million US homes every year. [Read more on Reuters](https://www.reuters.com/business/sustainable-business/amazon-drives-renewable-energy-push-with-71-new-projects-2022-09-21/) Amazon launches Prime Early Access Sale Amazon is launching a new 2-day shopping event for its Prime members only, beginning on the 11th of October. Across 15 countries, Prime customers will have access to the shopping event, with thousands of deals on offer globall, ranging from fashion to electronics to essentials. The event has the purpose of giving Prime users the chance to spread the cost of items over the winter months, 6 weeks ahead of Black Friday. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/26/prime-early-access-sale/) --- Other Marketplace News --- Shopify unveils new localisation tool Shopify is launching a new localisation tool, called Translate & Adapt, which works with Shopify Markets to offer localisation for sellers who are looking to expand into new markets. The tool translates a user’s online store into different languages, including product pages and information pages. Merchants are also able to create different shipping terms for each market using the new tool, which allows international expansion and offers a more localised consumer experience, unveiling new potential. [Read more on Ecommerce News](https://ecommercenews.eu/shopify-launches-new-localisation-tool/) Etsy is set to invest hundreds of millions into its marketing platform Etsy CEO claims that the company is on route to spend more than $570 million USD on marketing this year. Even during a time of macroeconomic pressure, inflation and rising interest rates, the company is preparing itself and its sellers for the upcoming holiday season and is focused on retaining interest from buyers. [Read more on Yahoo News](https://uk.news.yahoo.com/etsy-600-million-on-marketing-ceo-154054219.html) --- Other Ecommerce News --- Meta looks to cut costs by 10% in the coming months Meta employees are facing job redundancies as the company plans to cut its costs by 10% over the next few months. Meta reported a 22% YoY increase in costs and expenses, totalling over $20 billion USD. The cuts are expected to come in the form of job redundancies as a result of department reorganisations rather than formal layoffs. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/22/meta-to-slash-costs-by-10-over-coming-months/) DHL teams up with Quadient to offer smart locker deliveries in the UK DHL and tech company, Quadient, have partnered to offer smart lockers parcel pick-up throughout the UK. The new contactless, secure locker stations will give recipients more choice and flexibility to receive their parcels at a time and location best suited to them. The partnership plans to install 500 locker stations across the country by the end of 2022. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/21/dhl-partners-with-quadient-to-offer-smart-locker-delivery/) The online fashion market is set to be worth nearly $170 billion USD in 2025 The European online fashion retail market is set to grow 50% by 2025, with an online turnover of $170 billion USD, which is 33% of the retail branch’s total. Cross-border marketplaces prove to be the largest drivers of this growth, with online websites and apps like Vinted largely pushing the market’s online growth. Zalando recently became the largest cross-border fashion retailer/marketplace, responsible for 11.7% of the online market’s share. [Read more on Ecommerce News](https://ecommercenews.eu/online-fashion-market-worth-e175-billion-in-2025/)
Sept 20, 2022

Global Ecommerce Weekly News: 20th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon to raise pay and add extra work benefits for delivery drivers Following the rise in fuel prices and protests by Amazon workers, the ecommerce giant is raising its delivery drivers’ pay and adding more work benefits. Amazon has mentioned that it will be investing $450 million into rate increases along with an education program and a Delivery Service Partners program. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/14/amazon-to-raise-delivery-drivers-pay-and-add-more-work-benefits/) Amazon announces it will give away shipping software to merchants at no cost Amazon has recently announced that it will be giving ecommerce merchants free software to manage shopper orders on and off its platform as it extends its reach. The ecommerce giant will be ending monthly costs for sellers using Veeqo, a shipping software it recently acquired and instead offer to them a new, free shipping software. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/16/amazon-to-give-away-shipping-software-to-merchants/) --- Other Marketplace News --- Walmart unveils new virtual fitting rooms In an effort to drive clothing sales, Walmart has launched virtual fitting rooms while competitors reduce spending amid the cost of living crisis. The virtual try-on tool can be used by Walmart customers to virtually measure the clothing items and see how the products would look on them. Shoppers will now be able to see how over 270,000 clothing items on Walmart’s ecommerce site would look on their bodies. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/15/walmart-launches-virtual-fitting-rooms-to-drive-clothing-sales/?utmsource=Retail+Gazette+Subscribers&utmcampaign=2da7f0f8f8-EMAILCAMPAIGN202209150742&utmmedium=email&utmterm=0d23e2768b6-2da7f0f8f8-61040615) THG slashes sales and profit expectations The Hut Group has slashed its forecasts for 2022 as rising interest rates, inflation and energy costs take a toll on consumers. Previously, THG estimated its sales growth to be between 22-25% but after a recent evaluation, has lowered this prediction to between 10-15%. Initial predictions did not take into account the negative effects of ceasing sales in Russia and Ukraine along with the impact that the cost-of-living has had on consumer spending. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/15/thg-slashes-forecast-as-cost-of-living-crisis-hits-consumers-wallets/) --- Other Ecommerce News --- DHL and Post Office team up to provide click and collect services Through a partnership between delivery company, DHL and Post Office, a new click and collect service is to be tested at Post Offices before rolling out to over 1000 branches across the UK. Online shoppers will now have the option of choosing their local Post Office as a collection point, and DHL will fulfil the delivery aspect, opening up networks for both parties. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/14/post-office-partners-with-dhl-express-to-provide-click-and-collect-services/) US consumer watchdog plans to further regulate the BNPL sector The US Consumer Financial Protection Bureau (CFPB) has raised concerns regarding the collection of consumer data and the fast-growing nature of the BNPL sector, which includes companies such as Affirm and Klarna. The CFPB is worried that these companies could be negatively impacting consumers’ financial health and aims to put better regulations in place to ensure consumers are safe and empowered. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/16/us-consumer-watchdog-to-start-regulating-bnpl-sector/) Japanese ecommerce market estimated to grow by 6.9% in 2022 The ecommerce market in Japan, largely dominated by domestic online retailers including Reakuten and Mercari, is set to reach $194.3 billion USD in 2022, after seeing an annual compound growth rate of 5.2% between 2018 and 2021. This makes Japan the fourth leading ecommerce market globally, following China, the US, and the UK. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/13/japan-ecommerce-market-to-grow-by-6-9-in-2022/) Ecommerce brands are spending more on TikTok ads TikTok may soon be surpassing Facebook and Google as the most lucrative advertising channel, with ecommerce brands spending 60% more on TikTok ads in Q2. Facebook is still ahead as the top choice for ecommerce advertisers but only grew by 5.6% from Q1, while Google grew 20.5% in Q2, and Snap declined 10.8% in Q2. [Read more on SearchEngineLand](https://searchengineland.com/ecommerce-brands-spent-60-more-on-tiktok-ads-in-q2-387876)
Sept 13, 2022

Global Ecommerce Weekly News: 13th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon scales back on US warehouse facilities Amazon is shutting down two facilities with 300 employees, discarding plans for 42 facilities, and delaying plans to open a further 21 buildings across the US. The ecommerce giant is scaling back on hiring as well as the expansion of its vast delivery network, as it was left with an excess of space following its rapid expansion during the pandemic. [Read more on Business Insider](https://www.businessinsider.com/amazon-closes-2-facilities-scraps-plans-42-new-buildings-report-2022-9?r=US&IR=T) --- Other Marketplace News --- JD.com is ‘betting’ on ecommerce grocery market Amidst a slowing economy and a decline in ecommerce, Chinese ecommerce giant JD.com has increased its urgency to seek new growth engines. The company is looking to boost its online grocery business through offline partnerships and expansion into lower-tier cities, where it may be able to unleash more consumption power. [Read more on The Star](https://www.thestar.com.my/tech/tech-news/2022/09/08/chinese-ecommerce-giant-jdcom-bets-big-on-online-grocery-lower-tier-markets-amid-slowing-economy) Shopee shuts operations in Argentina, Chile, Colombia, and Mexico Sea’s ecommerce arm, Shopee, has shut local operations in some LATAM countries but will continue to maintain cross-border operations in a few markets. Latin America is Sea’s most important region following South-east Asia, accounting for close to 19% of its revenue in 2021. The move away from these countries is largely due to increased levels of macro uncertainty and rising interest and inflation rates, and rather putting a focus on its core operations. [Read more on Straits Times](https://www.straitstimes.com/business/companies-markets/seas-shopee-shuts-operations-in-argentina-chile-colombia-mexico-sources) --- Other Ecommerce News --- Instagram scales back in-stream shopping elements Instagram is re-examining its approach as it hasn’t been able to make ‘fetch’ happen. ‘Fetch’ in this context being the online shopping trends which have become all-consuming in China, and what Western social platforms have been hoping to add into their apps to make them more addictive and revenue-generating. Consumers have not been swayed by the latest shopping tools on TikTok and Instagram, leading to Instagram scaling back its in-stream shopping program. [Read more on SocialMediaToday](https://www.socialmediatoday.com/news/instagram-scales-back-in-stream-shopping-elements-as-it-re-examines-its-app/631276/) FedEx Express supporting the growth of cross border ecommerce FedEx express has expanded its international commerce shipping service to four more markets across the Asia Pacific, Middle East and Africa (AMEA) region in an effort to support the strong development of ecommerce in this region. Three of the fastest growing markets, the Philippines, Indonesia and Vietnam are leading Southeast Asia’s ecommerce sales, which is set to reach $100 billion by 2023. [Read more on Post & Parcel](https://postandparcel.info/149889/news/e-commerce/fedex-express-supports-the-growth-of-cross-border-e-commerce-within-the-amea-region/) India ramps up hiring as companies prepare for shoppers Ecommerce companies are getting ready for the festive season by rapidly expanding their temporary workforce. As ecommerce in India grows, the country is predicted to have 372 million online shoppers by the end of 2022. The festive season this year, running from October to December, is expected to see a two-fold increase in logistics and delivery alone. During this period, companies are predicted to add 20% more to their existing workforce base, with a 8-10% higher pay scale compared to last year. [Read more on Business Insider India](https://www.businessinsider.in/business/ecommerce/news/the-great-indian-festival-of-hiring-e-commerce-companies-gear-up-for-indias-shoppers/articleshow/94000346.cms)