Just imagine: After cooking a delicious five-course meal and enjoying a great evening with your family and friends that burns late into the night, you’re loading up the dishwasher. But when you go to fill up the dishwasher soap, you realize you forgot to add it to your grocery cart. You stare blankly and debate what to do: run to the store again just for one thing, or ignore your full sink for a week until you go shopping again. Or, thanks to living in the twenty-first century, you can re-stock your dishwasher soap with an easy press of a button. That’s the vision of Amazon Dash Buttons.
While Amazon Dash Buttons have been around for a few years now, not much is known about them. As one of Amazon’s top resellers in the country, we here at iServe can answer your questions about this underutilized tool.
How does it work?
The Amazon Dash Button is a physical button that customers can keep at home to refill their most used items with a press of a button – literally. This one-click order process brings the revolutionary future of smart homes to the present. The buttons allow home owners to spend less time in box stores and more time doing, well, anything else by checking off their choir list and freeing up their time. Common items include coffee pods, laundry detergent, dishwasher soap (as shown in the introductory example), toilet paper, paper towels and so much more.
What are the benefits and the challenges?
Brands that wish to participate must pay an upfront fee, then an estimated 7-10% charge for every order. But the easy re-order method not only facilitates faster ordering times, it also secures brand loyalty, a value that far exceeds average purchase price. Another challenge, however, is the uncertainty. Prices can be inconsistent, depending on price changes or order size. But for those loyal to a brand, that’s not a deterrent.
What are the possibilities?
Right now, most button owners are individuals restocking household items. But given the nature of commonly re-ordered items, offices and work places hold great potential for convenient stocking of items like coffee pods and water filters. Some brands have already explored auto-order functions using an IP address that tracks how many pods were used, how many loads of dishes were started, how many water filters were filled and so on. This automatic ordering process saves time for office administrators while also saving Monday mornings for everyone in the office. (What do you mean, we’re out of coffee?!)
And of course, because this is the digital age, virtual buttons are another option for brands. With these non-physical buttons, consumers can add to their app or web browser for free and re-order with a click of an easy-to-find button, or even tell Alexa on their Echo to order for them.
Amazon Dash Buttons are a great way to secure brand loyalty and revolutionize home ownership. But there’s so much more untapped potential. What do you think – is your brand up to the challenge of being in the forefront of consumer evolution?