November 8, 2019

Data Sheet: The Global Ecommerce Landscape & Marketplace Opportunity

By Eleanor Adams / Global Ecommerce

It’s no secret that ecommerce is booming. But by how much? And who are the key players? 

Pattern's global ecommerce experts sat down and mapped the global ecommerce opportunity, what marketplaces you should be aware of, and where ecommerce is headed as an industry. Download the PDF of our global data sheet here

Ecommerce Sales

Global ecommerce sales are expected to hit nearly $5 trillion by 2021, and reach up to $7 trillion by 2024. That’s almost double what they are now. Partnering with ecommerce experts like Pattern will pay off in the long run. 

Retail ecommerce sales worldwide are on a growth trajectory that is only going to keep on growing.

Ecommerce Penetration

It won’t be long before ecommerce is the name of the game. For every 1% increase in online penetration, an estimated 8,500 physical stores will need to close.

ecommerce penetration to the global retail sales market is increasing exponentially year over year.

More and more people are choosing to buy online—not just in the U.S. and Europe, but around the entire globe. 

eCommerce activity is growing in every region around the world, and will keep growing as more people use online shopping.

Internet Penetration

The number of people using the internet is growing each year. As more people are exposed to the internet, the market opportunity with ecommerce will also grow.

The number of people who use the internet worldwide is growing more and more each year, which will increase the market for ecommerce.

Digital Advertising Revenue

More and more companies are spending money on advertising, and digital ad spend is driving the majority of ad growth.

Big tech companies and ecommerce are driving a huge trend of increasing ad spend. Advertising will be a huge driver behind ecommerce success.

Ecommerce Marketplaces

If you think that Amazon is the end-all-be-all of ecommerce, you need to expand your mindset. The global ecommerce opportunities beyond Amazon are only growing.

Amazon isn't the only huge player in global ecommerce, and it's important not to ignore other marketplaces.

Population by Region 

Understanding market reach is important. Areas of the world like Asia and Africa offer huge untapped markets in the ecommerce space.

The population of huge areas of the world can indicate future global ecommerce markets.

Marketplace by Share

The U.S. only has part of the global ecommerce market share, so ignoring other huge markets like Latin America and Asia will hurt long-term ecommerce strategies. A global ecommerce partner like Pattern is familiar with (and selling on) all major marketplaces.

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How does Pattern fit in? 

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statista 2019, • eMarketer, 2019, • statista 2019,  • we are social, 2019,  • alibaba group 2018,  • 277 B, marketplace pulse 2018,  • 250 B, marketplace pulse 2019,  • montley fool, 2018  • 41 B, shopify 2018,  • 31 B, statista, montley fool, 2018 • statista 2018,  •  •  •  • 

More Resources
Top Challenges & Trends for Navigating Amazon & Other Marketplaces
The Ultimate Guide to Amazon SEO
The Experts' Guide to Amazon Advertising Strategy
Influencer Marketing Report