Data Sheet: The Global Ecommerce Landscape & Marketplace Opportunity

Pattern Data Science

November 8, 2019

 2 minute read time
The Global Ecommerce Landscape

It’s no secret that ecommerce is booming. But by how much? And who are the key players?

Pattern’s global ecommerce experts sat down and mapped the global ecommerce opportunity, what marketplaces you should be aware of, and where ecommerce is headed as an industry. Download the PDF of our global data sheet here.

Ecommerce Sales

Global ecommerce sales are expected to hit nearly $5 trillion by 2021, and reach up to $7 trillion by 2024. That’s almost double what they are now. Partnering with ecommerce experts like Pattern will pay off in the long run.

retail ecommerce sales worldwide

Ecommerce Penetration

It won’t be long before ecommerce is the name of the game. For every 1% increase in online penetration, an estimated 8,500 physical stores will need to close.

ecommerce share of total global retail sales

More and more people are choosing to buy online—not just in the U.S. and Europe, but around the entire globe.

ecommerce penetration by region map

Internet Penetration

The number of people using the internet is growing each year. As more people are exposed to the internet, the market opportunity with ecommerce will also grow.

world penetration

Digital Advertising Revenue

More and more companies are spending money on advertising, and digital ad spend is driving the majority of ad growth.

annual digital advertising revenue

Ecommerce Marketplaces

If you think that Amazon is the end-all-be-all of ecommerce, you need to expand your mindset. The global ecommerce opportunities beyond Amazon are only growing.

company and GMV

Population by Region

Understanding market reach is important. Areas of the world like Asia and Africa offer huge untapped markets in the ecommerce space.

population by region

Marketplace by Share

The U.S. only has part of the global ecommerce market share, so ignoring other huge markets like Latin America and Asia will hurt long-term ecommerce strategies. A global ecommerce partner like Pattern is familiar with (and selling on) all major marketplaces.

marketplace by share

How does Pattern fit in?

about pattern

Sources

statista 2019, https://bit.ly/2jmJ7PG • eMarketer, 2019, https://bit.ly/2FRu2lB • statista 2019, https://bit.ly/2eWZ8Zx  • we are social, 2019, https://bit.ly/2GcsJhM  • alibaba group 2018, https://bit.ly/2I8zQ9a  • 277 B, marketplace pulse 2018, https://bit.ly/2VHOwD4  • 250 B, marketplace pulse 2019, https://bit.ly/2MSBAtX  • montley fool, 2018 https://bit.ly/2LDggEp  • 41 B, shopify 2018, https://bit.ly/2G4pN6t  • 31 B, statista, https://bit.ly/2Fj8cqK montley fool, 2018 https://bit.ly/2LDggEp • statista 2018, https://bit.ly/2WMBfh3 • https://bit.ly/2IlxWEx  • https://bit.ly/2IlxWEx  • https://tcrn.ch/2JlPBt6

https://on.ft.com/2K4EkTj • https://bit.ly/2LAr3O6 • https://bit.ly/2D6t9TZ  • https://bit.ly/2KX1EBN  • https://bit.ly/2UP3ExM • www.emarketer.com/content/digital-investments-pay-off-for-walmart-in-ecommerce-race

Explore Our Ecommerce Resource Library

Find relevant content to accelerate your ecommerce business. Stay on top of industry trends and best practices.

1P vs 3P
Amazon 1P vs. 3P: Pros & Cons Brands Need to Know

Whether you’ve been selling your products on Amazon for years or you’re just starting out, you’ve probably wondered if 1P or 3P is...
build brand awareness on se asia social
3 Ways to Build Social Media Brand Awareness in SE Asia

In the ever-evolving world of digital marketing, building brand awareness on social platforms is critical to brands’ success,...
Two wedding bands linked together
The Rise of the Budget Wedding

Increased Demand for Wedding Décor on Amazon YOY According to new data from ecommerce accelerator, Pattern, brides and wedding planners...
[  MAY 9 – 10th, 2024  ]
Salt Palace Convention Center in Salt Lake City, Utah