Webinar Recap: Accelerate Your Marketplace Presence With WFS

Tiffany Milar

June 4, 2021

The retailer Walmart first opened up in 1962 with a simple mission: to offer customers the highest quality merchandise at the lowest price. And now, they’re continuing to pursue that mission by extending their reach via ecommerce with Walmart Fulfillment Services (WFS).

Here’s everything you need to know about WFS and how it can help Pattern brand partners win more sales:

What is Walmart Fulfillment Services (WFS)?

As part of their focus on ecommerce these past recent years, Walmart has released their own fulfillment platform called Walmart Fulfillment Services (WFS), which makes it simple for their merchants to deliver orders efficiently.

The program’s goal is to help merchants automate fulfillment so they can focus on what matters most: selling and marketing their products. Here’s how it works in four simple steps:

  1. Your store first ships their merchandise to one of Walmart’s WFS centers.
  2. Walmart will store, pick, pack, and ship orders for you when products are purchased.
  3. Your orders will be delivered within two days across all US states.
  4. Walmart will then handle all of the customer care and returns for your brand.

For your products to qualify for WFS, there are going to be a couple of requirements to respect. The criteria looks as follows:

  • You must be shipping your products to Walmart Fulfillment Centers in the US
  • Your product must not weigh more than 30 pounds
  • You can’t deliver any perishable or regulated products
  • Maximum product dimensions are 25″ x 20″ x 14″

4 benefits of WFS for your Amazon business

Walmart Fulfillment Services offer many opportunities for businesses to manage their store and sell more goods on Walmart’s marketplace. Here are the main benefits that come from taking advantage of WFS:

1. Simple pricing for businesses

WFS comes with a simple pricing structure that only comes with a fixed monthly fulfillment and storage price estimated on your product’s shipping weight to make life easier for merchants.

It means that stores will be able to easily offer Walmart customers low, competitive prices on their products. You also won’t have to go through countless estimations to determine how much you’ll pay to deliver orders.

2. Drive more product sales

Each order delivered via WFS comes with trusted “Shipped by Walmart” tagging and Buy-Box wins. According to Walmart, they increase sales growth by up to 50% due to boosting the customer’s trust.

**3. Wide range of support **

WFS comes with various resources to help stores on their journey. For example, you’ll get access to phone support and strategic advisory services seven days a week. This eliminates stress as you can get the answers to any question you might have on your orders or the fulfillment process, at any time.

Stores also get help from Walmart in terms of account management. The platform will provide you with custom recommendations on the best ways to optimize your business for growth and scalability.

4. Seamless customer service, returns, and replacements

Customer service can be challenging and take a toll on your schedule. That’s why Walmart does the hard work for you by managing all of your customer inquiries, refunds, and returns.

How working with Pattern helps you get the most out of WFS

WFS offers new ways for Pattern’s brand partners to win big on Walmart and has helped us boost our total Walmart sales. Here’s how Pattern’s connection to WFS is going to help widen your reach and drive more sales:

Create the best product listings on Walmart

Generating traffic to your product pages is just the first step. If you want to generate sales and conversions, creating product listings to get customers to pull the trigger will be essential. The aspects that drive a successful product listing include:

  • Content: How descriptive is your listing? From your product images to descriptions, everything needs to be as accurate as possible on the product page.
  • Offer: How competitive is your offer? Aspects that influence the value of your offer include shipping prices, speed, and in-stock rate.
  • Performance: How great is your customer performance? For example, you need to take into account the speed of your responses and your brand’s policy adherence.

By optimizing each of these three aspects, you’ll be on your way to create better product listings. But to make things even easier for our partners at Pattern, we have an algorithm that makes it simple to understand the power of your product listing.

Walmart Product Listing

Our platform assigns a percentage out of 100 to determine the quality of your product listing. From there, you can go back to your listing and use the data to improve your score. Even boosting your listing score by 10% could make a significant difference to your conversions.

Keep everything in your store in-stock

Another factor that influences the success of your business on Amazon is how well you can manage inventory. After all, you can’t sell a product if you don’t have an item available to sell in the first place.

Going out of stock frequently can harm your customer satisfaction and brand reputation. Retailers lose over $1 trillion in sales and revenue each year to stock-outs alone. Walmart itself admits to losing around $3 billion in yearly sales because of stock-outs.

The issue with inventory management is that it involves a lot of repetitive, manual work. Being able to forecast product demand accurately is also not an easy task due to the unpredictable nature of ecommerce.

That’s why Pattern helps manage their inventory and prevent stock-outs more effectively through our WFS Inventory Dashboard. You get access to all relevant data on your inventory, such as your predicate average GMV and the amount of money you lost due to stock-outs.

Manage WFS Inventory

By keeping track of all this data in one place, you’ll instantly know when it’s time to reorder an item that’s running out of stock. You’ll also be able to adapt your inventory based on product demand.

Analyze your performance and identify trends ahead of time

To drive the best results on Walmart, you need a clear idea of your store’s performance: what sales are you generating? Are there areas of weakness that you can improve?

Also, keep in mind that things in ecommerce are constantly changing quickly. For example, a simple viral Tik Tok video could instantly make one of your products unprecedentedly popular.

With Pattern’s sales dashboard, we provide you with 24/7 data on everything going on within your store. You’ll get a clear picture of whether or not your store is winning.

WFS Sales Performance Dashboard

If you’re not happy with the results, it’s not the end of the world. You can always take a step back to understand what is holding you back so you can improve. You can also look at the details of each of your items and identify which are your top-performing and worst-performing products.

The sales dashboard allows you to keep track of trends that are causing spikes in sales. From there, you can start preparing your inventory to keep up with the new demand.

Take your Walmart business to new heights with WFS

Walmart Fulfillment Services (WFS) make delivering your orders to customers a quick and easy process. And by partnering with Pattern, you can maximize the service and step up the customer experience on Walmart even more.

To learn more about Pattern’s services for Walmart businesses, request your demo today.

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Sept 20, 2022

Global Ecommerce Weekly News: 20th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon to raise pay and add extra work benefits for delivery drivers Following the rise in fuel prices and protests by Amazon workers, the ecommerce giant is raising its delivery drivers’ pay and adding more work benefits. Amazon has mentioned that it will be investing $450 million into rate increases along with an education program and a Delivery Service Partners program. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/14/amazon-to-raise-delivery-drivers-pay-and-add-more-work-benefits/) Amazon announces it will give away shipping software to merchants at no cost Amazon has recently announced that it will be giving ecommerce merchants free software to manage shopper orders on and off its platform as it extends its reach. The ecommerce giant will be ending monthly costs for sellers using Veeqo, a shipping software it recently acquired and instead offer to them a new, free shipping software. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/16/amazon-to-give-away-shipping-software-to-merchants/) --- Other Marketplace News --- Walmart unveils new virtual fitting rooms In an effort to drive clothing sales, Walmart has launched virtual fitting rooms while competitors reduce spending amid the cost of living crisis. The virtual try-on tool can be used by Walmart customers to virtually measure the clothing items and see how the products would look on them. Shoppers will now be able to see how over 270,000 clothing items on Walmart’s ecommerce site would look on their bodies. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/15/walmart-launches-virtual-fitting-rooms-to-drive-clothing-sales/?utmsource=Retail+Gazette+Subscribers&utmcampaign=2da7f0f8f8-EMAILCAMPAIGN202209150742&utmmedium=email&utmterm=0d23e2768b6-2da7f0f8f8-61040615) THG slashes sales and profit expectations The Hut Group has slashed its forecasts for 2022 as rising interest rates, inflation and energy costs take a toll on consumers. Previously, THG estimated its sales growth to be between 22-25% but after a recent evaluation, has lowered this prediction to between 10-15%. Initial predictions did not take into account the negative effects of ceasing sales in Russia and Ukraine along with the impact that the cost-of-living has had on consumer spending. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/15/thg-slashes-forecast-as-cost-of-living-crisis-hits-consumers-wallets/) --- Other Ecommerce News --- DHL and Post Office team up to provide click and collect services Through a partnership between delivery company, DHL and Post Office, a new click and collect service is to be tested at Post Offices before rolling out to over 1000 branches across the UK. Online shoppers will now have the option of choosing their local Post Office as a collection point, and DHL will fulfil the delivery aspect, opening up networks for both parties. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/14/post-office-partners-with-dhl-express-to-provide-click-and-collect-services/) US consumer watchdog plans to further regulate the BNPL sector The US Consumer Financial Protection Bureau (CFPB) has raised concerns regarding the collection of consumer data and the fast-growing nature of the BNPL sector, which includes companies such as Affirm and Klarna. The CFPB is worried that these companies could be negatively impacting consumers’ financial health and aims to put better regulations in place to ensure consumers are safe and empowered. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/16/us-consumer-watchdog-to-start-regulating-bnpl-sector/) Japanese ecommerce market estimated to grow by 6.9% in 2022 The ecommerce market in Japan, largely dominated by domestic online retailers including Reakuten and Mercari, is set to reach $194.3 billion USD in 2022, after seeing an annual compound growth rate of 5.2% between 2018 and 2021. This makes Japan the fourth leading ecommerce market globally, following China, the US, and the UK. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/13/japan-ecommerce-market-to-grow-by-6-9-in-2022/) Ecommerce brands are spending more on TikTok ads TikTok may soon be surpassing Facebook and Google as the most lucrative advertising channel, with ecommerce brands spending 60% more on TikTok ads in Q2. Facebook is still ahead as the top choice for ecommerce advertisers but only grew by 5.6% from Q1, while Google grew 20.5% in Q2, and Snap declined 10.8% in Q2. [Read more on SearchEngineLand](https://searchengineland.com/ecommerce-brands-spent-60-more-on-tiktok-ads-in-q2-387876)
Sept 13, 2022

Global Ecommerce Weekly News: 13th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon scales back on US warehouse facilities Amazon is shutting down two facilities with 300 employees, discarding plans for 42 facilities, and delaying plans to open a further 21 buildings across the US. The ecommerce giant is scaling back on hiring as well as the expansion of its vast delivery network, as it was left with an excess of space following its rapid expansion during the pandemic. [Read more on Business Insider](https://www.businessinsider.com/amazon-closes-2-facilities-scraps-plans-42-new-buildings-report-2022-9?r=US&IR=T) --- Other Marketplace News --- JD.com is ‘betting’ on ecommerce grocery market Amidst a slowing economy and a decline in ecommerce, Chinese ecommerce giant JD.com has increased its urgency to seek new growth engines. The company is looking to boost its online grocery business through offline partnerships and expansion into lower-tier cities, where it may be able to unleash more consumption power. [Read more on The Star](https://www.thestar.com.my/tech/tech-news/2022/09/08/chinese-ecommerce-giant-jdcom-bets-big-on-online-grocery-lower-tier-markets-amid-slowing-economy) Shopee shuts operations in Argentina, Chile, Colombia, and Mexico Sea’s ecommerce arm, Shopee, has shut local operations in some LATAM countries but will continue to maintain cross-border operations in a few markets. Latin America is Sea’s most important region following South-east Asia, accounting for close to 19% of its revenue in 2021. The move away from these countries is largely due to increased levels of macro uncertainty and rising interest and inflation rates, and rather putting a focus on its core operations. [Read more on Straits Times](https://www.straitstimes.com/business/companies-markets/seas-shopee-shuts-operations-in-argentina-chile-colombia-mexico-sources) --- Other Ecommerce News --- Instagram scales back in-stream shopping elements Instagram is re-examining its approach as it hasn’t been able to make ‘fetch’ happen. ‘Fetch’ in this context being the online shopping trends which have become all-consuming in China, and what Western social platforms have been hoping to add into their apps to make them more addictive and revenue-generating. Consumers have not been swayed by the latest shopping tools on TikTok and Instagram, leading to Instagram scaling back its in-stream shopping program. [Read more on SocialMediaToday](https://www.socialmediatoday.com/news/instagram-scales-back-in-stream-shopping-elements-as-it-re-examines-its-app/631276/) FedEx Express supporting the growth of cross border ecommerce FedEx express has expanded its international commerce shipping service to four more markets across the Asia Pacific, Middle East and Africa (AMEA) region in an effort to support the strong development of ecommerce in this region. Three of the fastest growing markets, the Philippines, Indonesia and Vietnam are leading Southeast Asia’s ecommerce sales, which is set to reach $100 billion by 2023. [Read more on Post & Parcel](https://postandparcel.info/149889/news/e-commerce/fedex-express-supports-the-growth-of-cross-border-e-commerce-within-the-amea-region/) India ramps up hiring as companies prepare for shoppers Ecommerce companies are getting ready for the festive season by rapidly expanding their temporary workforce. As ecommerce in India grows, the country is predicted to have 372 million online shoppers by the end of 2022. The festive season this year, running from October to December, is expected to see a two-fold increase in logistics and delivery alone. During this period, companies are predicted to add 20% more to their existing workforce base, with a 8-10% higher pay scale compared to last year. [Read more on Business Insider India](https://www.businessinsider.in/business/ecommerce/news/the-great-indian-festival-of-hiring-e-commerce-companies-gear-up-for-indias-shoppers/articleshow/94000346.cms)
Sept 6, 2022

Global Ecommerce Weekly News: 6th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon announces new inventory and distribution service, AWD Amazon has launched Amazon Warehousing and Distribution (AWD), providing inventory and distribution services to its sellers as a means of addressing current supply chain issues. AWD is now available for sellers using Fulfilment by Amazon (FBA), i.e. outsourcing their fulfilment to the platform. Amazon has plans to expand the service outside the platform in 2023. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/02/amazon-introduces-new-service-to-help-solve-supply-chain-challenges/) Amazon Web Services (AWS) launches in the UAE AWS, Amazon’s cloud-computing platform offering, has launched its second region in the Middle East and now provides its services in the UAE. The move will now allow anyone in the UAE who utilises cloud technologies to harness AWS’s advanced platforms and APIs. An estimated $11 billion USD is expected to be added to the UAE’s GDP thanks to the implementation, with an average of 6,000 external vendor jobs to be created annually. AWS is now available in 87 zones across 27 regions, with sights set on expanding further across Australia, Canada, India, Israel, New Zealand, Spain, and Switzerland. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/30/amazon-web-services-launches-region-in-uae/) --- Other Marketplace News --- Lazada to launch in Europe Alibaba-owned ecommerce platform Lazada is set to launch in Europe, marking a refreshed internationalisation push from the company. The move follows toughening economic conditions and performance in Southeast Asia, advancing the need to tap overseas markets. In Europe, Lazada will face tough competition from giants like Amazon and Zalando. Lazada’s exact entry strategy is to be confirmed and will be reliant on macroeconomic and market conditions, according to Lazada CEO James Dong. [Read more on DigitalCommerce360](https://www.digitalcommerce360.com/2022/09/01/alibabas-lazada-to-take-on-amazon-zalando-in-europe-push/) Chinese ecommerce giant Pinduoduo to launch cross-border platform in the United States Pinduoduo, a Chinese ecommerce giant rivalling Alibaba and JD, has announced it will be launching a new cross-border ecommerce platform. The marketplace is set to launch in the United States next month, as part of the company’s larger push into new markets. Pinduoduo found success in China thanks to its rock-bottom price offerings and harnessing of social commerce marketing, emulating strategies similar to fast-fashion giant Shein. [Read more on Yahoo Finance](https://uk.finance.yahoo.com/news/pinduoduo-launch-international-e-commerce-034129263.html) Alibaba launches its biggest B2B sales event, ‘Super September’ China ecommerce giant, Alibaba, has now launched its month-long B2B sales event ‘Super September’. The event provides 40 million buyers and 200,000 suppliers with the ability to connect on the platform, showcasing a ‘virtually unlimited’ number of products. The event hopes to foster new cross-border business relationships to tackle supply chain challenges currently faced by businesses. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/01/alibaba-launches-super-september-b2b-sales-event/) --- Other Ecommerce News --- Klarna’s losses quadruple in first half of 2022 BNPL provider, Klarna, has reported losses of $581 million USD for the first half of 2022. This figure is almost four times larger than a year earlier, where $129 million USD in losses were reported. The company attributes the losses to employee costs, technology investments, and rising credit losses. Klarna’s figure reporting comes amidst worsening economic conditions, fresh legal and regulatory scrutiny, and pressure from Big Tech competitors. [Read more on The Financial Times](https://www.ft.com/content/483451db-9221-4ca4-83a6-b4ddc6bfcfbb) [Read more on the Guardian](https://www.theguardian.com/business/2022/aug/31/klarna-losses-more-than-triple-as-consumer-spending-slows) One fifth of Snap employees to be laid off amidst poor financial performance Social media platform Snap (‘Snapchat’) has announced it will be laying off 20% of its employees and closing out a number of projects following a year of poor financial results.The move will see 1,200 employees globally lose their jobs, saving the company an estimated $500 million USD in costs. Snap is currently valued at $20 billion, an 84% decrease from its valuation of $130 billion last year. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/01/snap-to-lay-off-20-of-its-workforce-and-wind-down-a-number-of-projects/)