Our Story

Born out of a global retail consultancy, Pattern has become Greater China’s leading player in ecommerce intelligence, marketplace management and omnichannel retail strategy and execution.

Launched From a Living Room

Melanie Alder and David Wright launched Pattern from Mel's living room in Utah, USA, by selling fridge magnets on Amazon. Seven years later, the business has a presence across the world, including in Greater China. Pattern grew from Dave and Mel’s hard work and entrepreneurial spirit, and we haven’t stopped hustling since.

Timeline 2013 - 2020


David Wright and Melanie Alder launch Pattern as iServe by selling fridge magnets and other small products on Amazon from her living room.

2013

iServe launches TriGuardian, an ecommerce software for pricing protection and control, and moves headquarters into a small office in Utah, USA.

2014

Three years after starting iServe, Dave and Mel take their first paycheck.

2015

iServe moves into a larger warehouse in Utah, USA.

2016

iServe opens warehouses in Kentucky, USA, and Toronto, Canada.

2017

iServe acquires global ecommerce consultancy Practicology, rebrands to Pattern, and expands its marketplace expertise to clients in Europe, MENA, China, and Australia.

2018

Pattern launches its authorised marketplace seller model internationally, and begins to represent brands on Amazon in Europe, the UAE and Australia, and Tmall in China.

2019

Pattern Greater China moves to larger offices in Guangzhou and Hong Kong.

2020

2013
David Wright and Melanie Alder launch Pattern as iServe by selling fridge magnets and other small products on Amazon from her living room.
2014
iServe launches TriGuardian, an ecommerce software for pricing protection and control, and moves headquarters into a small office in Utah, USA.
2015
Three years after starting iServe, Dave and Mel take their first paycheck.
2016
iServe moves into a larger warehouse in Utah, USA.
2017
iServe opens warehouses in Kentucky, USA, and Toronto, Canada.
2018
iServe acquires global ecommerce consultancy Practicology, rebrands to Pattern, and expands its marketplace expertise to clients in Europe, MENA, China, and Australia.
2019
Pattern launches its authorised marketplace seller model internationally, and begins to represent brands on Amazon in Europe, the UAE and Australia, and Tmall in China.
2020
Pattern Greater China moves to larger offices in Guangzhou and Hong Kong.