If you sell products online, you’ve probably heard about Google Shopping. But you may not know why it’s so popular and how it can help you grow your business.
Google Shopping makes it easy for buyers to look for products online, compare those products, find the best price and easily transact.
Google Shopping is an on-demand, online and mobile app-based home delivery service akin to Amazon Prime Now. Unlike Google Shopping, Google Shopping has a select number of merchants that use the service to deliver products. Google Shopping is a different shopping experience from Google Shopping as the entire transaction takes place on Google. Buyers check out using a Google Shopping cart instead of directing buyers to another site to complete their purchase.
Google is currently testing how and when they feature Google Shopping products but you can identify them by the multi-colored parachute and text “Available on Google Shopping.” These surface prominently on the Google Shopping tab as well as the “View All” link after the last carousel image on the main Google search results page.
There are a few reasons why these ads are so effective:
High search intent
If someone searches a product keyword in Google, there’s a pretty high chance they’re planning to buy that product at some point.
Product listings are visible on Google.com Shopping, Google.com, across mobile, desktop, and tablet as well as via Google Assistant.Photography
People are more likely to click when they can see a high-quality picture of your product. Google Shopping adds a visual to the standard text laden search experience.Marked prices
Since users can see the price on your ad, they already know how much it costs.
Here are a few of the benefits to selling on Google Shopping:
Google Shopping was designed as a retailer first platform with prominent merchant branding opportunities including: logos for Shopping Ads, logos and favicon for Shopping Actions as well as landscape and portrait banners for desktop, phone and tablets.
Pay per sale model
Only pay when a conversion happens
Actionable insights on everything from sales performance, competitiveness and assortment. These listings convert incredibly well because potential customers already have all of the information they need to know before they click on your ad.
Every second, Google processes 40,000 searches. More than a third of people who are looking for a particular product or item begin their search on Google. Google Shopping listings and Shopping ads are an excellent opportunity to reach these buyers, as users can simply click and add your product to their basket, regardless of where they’re located. Since businesses only pay each time a user clicks on these ads, and because the conversion rates are higher than other ads, they’re an extremely cost-effective advertising method.
If you have other vendors selling your products it’s likely that they’re using Google Shopping. If you use this channel, you’ll be able to sell more of your products directly to consumers, improving your margin.
For businesses with a wide range of products, these can be managed via an automated feed. When you introduce new products, these can be immediately advertised, and your inventory can also be synchronized with your ads—meaning you’re only advertising products you have in stock at the time.
For ecommerce businesses of all sizes, Google Shopping equals growth and exposure. If you haven’t yet tried this channel, now’s the time to use it to drive brand awareness and increase your competitive edge.
Not sure how to get started with Google Shopping? Get in touch today to learn how we can help.
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Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces.
Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.
So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.
Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products.
An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.
An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.
Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.
At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services.
It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.
It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.
The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.
Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces.
With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.
Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.