Shopping can either be a delightful or a nightmarish experience.
From big department stores to boutique shops, lots of time and money is spent making sure customers feel comfortable while they spend money. And now that eight in ten Americans shop online, the ecommerce world is taking note. Online marketplace giant, Amazon, is a platform that makes it easy for brands to give their customers a visual experience when they are browsing for products.
Creating a thoughtful design for your Amazon store helps set positive first impressions and communicate your brand’s feel, ultimately building success and rapport for your business.
Although there are now over 2 million Amazon sellers worldwide, when it comes to design, several brands that stand out above the rest.
Amazon’s very own AmazonBasics storefront is a great example of a superb virtual store. When you visit, you get an overview of their wide variety of products (and there are a lot). We especially like the smaller grid design for a store like this, since there are so many different products to showcase. The imagery is simple, clean, and straightforward - which we’re sure resonates with shoppers particularly interested in AmazonBasics products.
Petcube’s Amazon store is a stellar example of a brand understanding their target market. By using thoughtful design, shoppers get a clear demonstration of how Petcube products work. The balance between images and key features is spot-on, not to mention the abundance of cute dogs and cats. Petcube’s Amazon store is graphic and informative in the best possible way.
THORNE takes vitamin shopping to the next level. The brand’s logo is the focus, followed by a video sharing THORNE’s mission statement and research that creates their product. Although this design is different from the fray of other vitamin brands on Amazon, they stand out through video, product photography, and sharing the different rounds of product testing—helping shoppers feel confident in their purchase.
It takes a savvy brand to design an Amazon store that resonates with key customers. Immediately after landing on Lark & Ro’s Amazon page, the warm and dynamic color palette radiates classic and professional style. If that isn’t enough, the beautifully branded images and engaging mission statement invite you to spend more time browsing through their clothing.
When it comes to marketing socks for runners and athletes, Feetures deserves a medal for their Amazon store. Aesthetic lifestyle photos and an energizing color scheme give shoppers an immediate feel for the brand. A compact grid shows off different sock designs, emphasizing their low prices. On the top of the grid, Feetures shares their statement on quality and return policy—further building trust with shoppers.
Not only does Back To The Roots sell an interesting product, their Amazon store inspires shoppers to nurture their at-home gardening skills with a stellar layout. Throughout the page’s design, their products take center stage. A prominent product recommendation paired with a “100% Guaranteed to Grow” statement creates a vibe encouraging shoppers to try something new and fresh.
When you think of popping an Advil, rock climbing may not immediately come to mind. However, Advil’s adventurous banner image makes an otherwise everyday product exciting to shop for. With many different types of products, Advil places its best sellers at the very top of their page. This Amazon store’s straightforward design makes shopping for their products a simple, pain-free experience.
Everything about Honey Can Do’s storefront aims to persuade you that organization and having your house in order can be fun. Everything from product images with vibrant colors to the engaging mission statement has us convinced that organization and storage is, in fact, exciting.
First impressions matter. Thrive does an excellent job grabbing the attention of potential customers with dramatic lifestyle images and a bold, earthy color palette. Before shoppers need to scroll down, the product line is displayed alongside two recommendations. Lower on the storefront Thrive shares more details on their products, offering a simple checklist. This Amazon store makes shopping for grooming essentials an easy and visual experience.
Few things are more comforting than a warm, aromatic cup of tea and Yogi’s Amazon store translates that feeling seamlessly on their virtual storefront. An excellent store banner is accompanied with cozy, seasonal imagery and intuitive product categories. Yogi’s execution of their Amazon store allows shoppers to experience their product visually before even taking a sip.
So there it is, ten of the best-looking Amazon stores out there. Do you know of an eye-catching storefront that makes online shopping a breeze? Let us know in the comments.
Find relevant content to accelerate your ecommerce business. Stay on top of industry trends and best practices.
If you’re in the global ecommerce space, you are most likely aware of Amazon, and probably selling your products on the marketplace. With over $470 billion in sales in 2021 alone, Amazon stands as the third largest company in the world based on revenue. The ecommerce giant is a household name in the U.S. and working hard to grow its market share across five continents worldwide.
Having your products available on Amazon and being competitive there, though, are definitely two different things. If you want to really succeed on Amazon, you’ll need specialized insight into how Amazon works and how to make it work for you. So, for many brands, it’s a great idea to work with an Amazon Search Engine Optimization (SEO) agency.
At Pattern, Amazon SEO optimization service is one of our key competencies. We understand that technology, data-driven insights and expertise are the most important tools brands can leverage to win top listing spots on digital marketplaces. With expert teams and years of experience, we help brands conquer the Profitability Death Spiral as they compete with other products and sellers online. We offer Amazon SEO agency services as a core solution to brands that need more resources to get ahead.
An Amazon SEO agency serves brands by improving their products’ rank and listing performance on Amazon. They make strategic decisions about ad spending and placement that lead to higher traffic, conversions, and revenue for ecommerce brands.
A great Amazon SEO Agency partner will:
Unfortunately, many Amazon SEO agencies profit in unfair ways from your brands’ perceived success based on the ROAS numbers they provide. This is done through including branded search terms in ROAS reports, which naturally skew listing performance.
Let’s say, for instance, your brand is called “Annie’s” and you sell lollipops. Your brand has a very high likelihood of winning the top listing spots on Amazon for lollipop search terms that are paired with “Annie’s,” your brand name. So, SEO agencies will spend your ad money on those terms and report a very high ROAS.
To avoid scenarios like these, it’s best to look for an agency that either calculates their profits on metrics other than your ROAS scores or weighs branded search terms differently in the performance metrics reports. Regardless of your Amazon SEO agency’s cost structure, you should align onbranded search terms before committing to a scope of work.
A great indicator of a high-quality Amazon SEO agency is the level of insight they can provide into your competitors’ listing positioning and how it compares to yours. Data fanaticism is so important at Pattern that we’ve developed proprietary technology to display this exact information with precise detail for every brand we work with. In fact, you can find our free version here to see how you compare to some of your top competitors based on ASIN.
It’s certainly possible to improve your Amazon search performance with blind spending strategies. But a truly great solution will help you to know where your dollars are at their most powerful and competitive.
Amazon’s A10 algorithm prioritizes customer satisfaction—it wants to show consumers the best products that align with their search intent to improve conversions and sales. So, the best way to gain momentum on Amazon is to work on incremental wins.
Improving your performance on more obscure search terms that align with your customers’ search intent is a great way to increase ROAS for the long term. A10 will reward your success with better rankings on higher-volume search terms and the virtuous cycle can help you conquer your most-coveted listing spots. And the best part? This process of gaining momentum, if done right, will naturally decrease your ad spend over time as Amazon recognizes your value and works with you to keep your products at the top of consumers’ search results.
As an Amazon SEO specialist, Pattern knows how to help your brand win better success for long-term profitability on Amazon. With our data-driven tools and brilliant teams of ecommerce experts, we help brands with listing management, content optimization, Amazon ad strategies, and more.
Contact us to learn more about our SEO optimization services.
Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces.
Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.
So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.
Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products.
An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.
An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.
Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.
At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services.
It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.
It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.
The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.
Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces.
With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.
Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.