Some may say that obtaining the Amazon Best Seller badge is like capturing a unicorn. It may be difficult, but it is, unlike unicorn hunting, not impossible.
A simple way to obtain this badge of all badges is to sell the greatest number of a particular product within your chosen category and thereby grow your ecommerce sales as a result. Now, Amazon does not say how long you have to maintain this consistently high number of sales, which can make it tricky to know exactly when you’ve made it. Competition for this badge is also high which makes it even harder to obtain.
To get the Best Seller badge, you first need to understand just what it is. Then with that knowledge you’ll need to add in Amazon SEO and growth strategies to improve your chances of winning this highly sought after label.
The Amazon #1 Best Seller badge is a small orange ribbon-like icon that appears on a particular product shown in search results or on the actual product listing. In the eyes of a customer and in ecommerce trends, the #1 Best Seller badge not only gives legitimacy to the product but it also builds urgency and speed to the buyer’s journey. Having the Best Seller badge means more impressions, higher conversions, and higher rankings.
Having either the Amazon Best Seller badge or the Amazon’s Choice badge is an indicator to customers that your brand is a quality brand that they can trust. However, there is a key difference between the two badges.
Amazon’s Choice is based on SEO and given to product listings that are the best match for a particular keyword, whereas the Best Seller badge, as mentioned earlier, is based on sales velocity and given to products that have sold the most units per hour in their category.
It is more difficult to earn a Best Seller badge than it is to earn Amazon’s Choice, but the rewards are worth the work.
The Amazon Best Seller badge is based on sales and product ranking, not reviews or ratings, and can change from one hour to the next. This is why it is so important to constantly make sure your product listing is the best that it can be.
It may sound daunting, but in order to earn a best seller badge you’ll want to have everything from your image stack to your customer experience in tip top shape to meet Amazon standards. Even though things like reviews don’t directly determine your best seller status, they too can influence the sales you need to earn the badge. That’s why it’s important to optimize every part of your listing.
Below are just a few Amazon ecommerce solutions to help you craft a best-seller-worthy listing.
One way to help your products have a better chance of getting the Best Seller badge and grow your ecommerce sales is to make sure your products are seen by your customers. To do that, you need to verify your product belongs to the correct category. You don’t want to be selling a dog toy in the Electronics category—that wouldn’t make sense.
One place to look to make sure your product is categorized correctly is Amazon’s Overview of categories page. This will show you the types of categories on the platform as well as product conditions that are acceptable for a listing.
Once you verify your product is in the right category, you can then follow Amazon’s Browse Tree Guide (BTG) to assure your product is properly classified (consider this a subcategory for your product). The BTG helps Amazon better organize items for sale into certain collections and refine customer searches to assure shoppers find exactly what they are looking for.
You might also consider changing your subcategory to one that’s similar but less competitive to capture more sales without any extra work.
The best way to ensure your customers can find your product and grow your ecommerce sales is to match up your keywords with what your customers are searching for. This is done through keyword research.
There are many great tools to use in order to collect the best keywords, and you can choose the software that best meets your needs. At Pattern we have our own proprietary software—Predict—that connects SEO and advertising data to find the best keyword opportunities.
Once you’ve completed keyword research, you can use the data to create an optimized listing. With optimization, your products will be more competitive, and your customers will have an easier time finding your product.
Understanding the keywords that your customers are typing into the search bar and adding them to your listing is the best way to get in front of potential buyers. To learn more, read.
The more variation you offer on a listing, be it style, size, flavor, or color variation, the more likely you are to make a sale and, thereby, earn the best seller badge. Variation allows shoppers to compare and choose products and feel more confident in their purchase. Brands capable of offering a variety of product styles should make sure those options are included in their listing.
Holding promotions regularly is another potential way to increase sales and get the Best Seller Badge. Having coupons or promo codes can naturally attract a higher sales volume, which can also help to boost you up the ranks of Amazon's ecommerce trends. Who doesn’t love a good deal?
Although this solution might help increase sales for a time and possibly trick Amazon’s A9 algorithm, it’s ultimately just creating a feeding ground for a price battle. It’s important to not outprice your competition, but reduce your price as low as possible to increase sales. You’ll still want to maintain Minimum Advertised Price, as anything different can lead to price erosion and a battle for the buy box.
Reigning in and capturing the unicorn they call the #1 Best Seller badge is definitely a hard thing to do, but once done, it’s very rewarding. Each of the strategies above can be applied to increase your chances of getting the badge and the top-ranked spot.
If you apply these strategies and still do not obtain the Best Seller badge, don’t give up. You must look past the shiny object—or orange ribbon-like badge in this case—and continue to work hard on optimizing your listings and the browse nodes.
If these strategies are constantly revamped, you’ll get what really matters, which are increased sales, brand recognition, and increased product rank.
For more information about getting the Best Seller badge on Amazon or if you need help with any portion of your marketplace management, let's start a conversation on your needs and how Pattern can help.
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Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces.
Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.
So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.
Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products.
An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.
An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.
Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.
At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services.
It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.
It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.
The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.
Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces.
With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.
Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.
If you’re interested in expanding your brand internationally, you’re probably familiar with Tmall. Tmall is Asia-Pacific’s (APAC) largest marketplace, and indisputably the biggest ecommerce powerhouse in the world. It represents a huge opportunity for many brands, but entering the space is also a big challenge to take on.
At Pattern, we recommend brands looking to enter international markets should first focus on dialing in their domestic presence. Once you’re satisfied that your brand is well-represented and optimized locally, you’re ready to think about tackling new regions, like APAC, and launching on marketplaces like Tmall. Our top advice for entering Tmall is to understand and strategize around its three most important metrics: service, delivery, and content.
Service, delivery, and content ratings are the three elements that make up Tmall’s Detailed Seller Rating (DSR) score. Each component is scored on a scale of 1-5 that is displayed publicly on your brand’s Tmall flagship store page. This is meant to help consumers decide whether or not to purchase your products.
DSR scores are important because they’re highly influential in driving conversions—customers see DSRs as a way to quickly understand if a brand is trustworthy and worth buying from. They also matter quite a bit to Tmall itself—they monitor these scores and will take action to close flagship stores with low scores.
Let’s go over each element of the DSR score and some steps you’ll need to take to achieve high ratings.
Service is a huge ecommerce component in APAC marketplaces. In most other regions, product listings are static, and consumers use content and reviews to make a decision about what to purchase. On Tmall, consumers want to interact with your brand and test its validity before buying—each transaction takes at least one human interaction to convert.
So, to get a great service rating, you’ll need to have a large, established customer service team dedicated to Tmall sales that can offer real, human touchpoints and very fast response times. To get an idea of the speed your agents should be capable of producing, in our Tmall benchmarking exercise, 92.5% of brands’ customer service agents replied to queries via live chat within 30 seconds, 5% replied within one minute and the remaining 2.5% of brands took longer than a minute. So, look for a Trade Partner (TP) that has enough resources to compete with those numbers, support your sales, and maintain a good DSR score.
Another thing you’ll really want to focus on is a high-quality delivery experience for consumers. As in other regions around the world, Tmall consumers have high expectations for their delivery experience. In our Chinese consumer polling report that targeted consumers buying from Tmall Global, we found that 6% expected same-day delivery, 15% expected next-day delivery, and 46% expected 2-5 day delivery.They want to receive their products fast and they want the products to be undamaged and pristine upon arrival.
So, to achieve a high score for your delivery capabilities, we highly recommend partnering with a TP or ecommerce accelerator like Pattern (which serves as a TP) who has the ability to facilitate your distribution. Make sure your TP has the right infrastructure in place to support high-quality logistics experiences for all of your consumers—they should have an established, well-oiled delivery process in place and the capability to fluidly add you to their current fulfillment system.
As in every digital marketplace, content is a huge component of the decision-making process for consumers on Tmall—they can’t touch your product with their hands or see it in person before buying, so it’s important they’re empowered to make a good decision on whether or not to purchase based on the videos, images, and copy.
The goal is to make all of the content and relevant information on your flagship site easily-accessible—consumers should be able to visit your page and make a decision about whether or not to buy without navigating to a new site/page and taking their conversions with them. Images with text and extensive product details are a great way to do this, as well as making sure your service team can speak to all aspects of your product with any consumers (via text or chat).
As the world’s foremost brand partner for ecommerce acceleration, Pattern truly understands the significance of international expansion. With regional offices around the world, Pattern knows how to successfully launch and grow brands on Tmall and other marketplaces, with the data, insights, and marketplace intelligence to build the metrics that matter.
It’s important to have a fantastic brand presence, a knowledgeable guide, and a clear go-forward strategy for your best chance at success. With our in-country resources, expert teams, and extensive experience in growing brands around the globe, Pattern can help you get there.
Set up a call to get your international expansion strategy in motion.