Get up to date with this week's ecommerce headlines from around the globe.
Amazon is planning two Prime shopping events this year
Amazon’s ‘Prime Day’ dates this year are the 12th - 13th of July, an event where items on the marketplace are heavily discounted. For the first time, Amazon will hold two Prime Day events. Merchants have been informed and asked to begin submitting promotion deals for the second Prime day, ‘Prime Fall Deal Event’.
Amazon introduces new e-cargo bikes in London to replace van deliveries
Amazon has created a new fleet of e-cargo bikes and on-foot delivery staff in an effort to replace all van deliveries across London. With its initial ‘micromobility’ hub in Hackney, the initiative is set to reduce carbon emissions and congestion on the roads in the city as the company drives towards a ‘global net-zero carbon future’.
Klarna’s valuation crashes from $46bn to $6.5bn USD
Buy-now-pay-later fintech company, Klarna, has been valued at a fraction of its original valuation just over a year ago. The company was one of Europe’s most valuable private companies, but since cutting over 10% of its workforce, struggling amidst surging inflation and falling discretionary spending, investors are taking a more cautious approach.
FedEx and eBay team up to boost APAC business
FedEx has announced a new partnership with eBay, to provide eBay sellers in the Asia Pacific region with access to all of FedEx’s delivery services. Smaller merchants and business owners selling on eBay will benefit from this collaboration, along with more established merchants, as the APAC ecommerce market is expected to grow by around 14% YoY.
JD.com is set to issue shares worth $220m USD to Tencent for WeChat access
In order to access certain services on Tencent’s WeChat platform, JD.com has said it would issue shares worth $220 million USD to Tencent over three years. The deal follows Tencent’s sale last year of a $16.4 billion stake in JD.com to Walmart, which also extended an existing partnership with the WeChat owner.
The Hut Group share price struggles after bidding war
THG has struggled throughout the year, and after rejecting several takeover bids, the company has seen its share price plummet and has struggled to gain in the market. Directors believed the offers were undervaluing the company, but then saw shares tumble by 29% and the company’s share price has not been able to return to where it was trading before the takeover talks dominated the news.
European ecommerce grew 13% in 2021
Ecommerce has continued to grow in Europe, even though the number of online shoppers has fallen. After its peak in 2020, ecommerce growth now seems to be slowing down and stabilising, but is still on a continued upward trend. Crossborder ecommerce represents 40% of purchases, with the highest number of online shoppers being in Western and Northern Europe.
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If you’re in the global ecommerce space, you are most likely aware of Amazon, and probably selling your products on the marketplace. With over $470 billion in sales in 2021 alone, Amazon stands as the third largest company in the world based on revenue. The ecommerce giant is a household name in the U.S. and working hard to grow its market share across five continents worldwide.
Having your products available on Amazon and being competitive there, though, are definitely two different things. If you want to really succeed on Amazon, you’ll need specialized insight into how Amazon works and how to make it work for you. So, for many brands, it’s a great idea to work with an Amazon Search Engine Optimization (SEO) agency.
At Pattern, Amazon SEO optimization service is one of our key competencies. We understand that technology, data-driven insights and expertise are the most important tools brands can leverage to win top listing spots on digital marketplaces. With expert teams and years of experience, we help brands conquer the Profitability Death Spiral as they compete with other products and sellers online. We offer Amazon SEO agency services as a core solution to brands that need more resources to get ahead.
An Amazon SEO agency serves brands by improving their products’ rank and listing performance on Amazon. They make strategic decisions about ad spending and placement that lead to higher traffic, conversions, and revenue for ecommerce brands.
A great Amazon SEO Agency partner will:
Unfortunately, many Amazon SEO agencies profit in unfair ways from your brands’ perceived success based on the ROAS numbers they provide. This is done through including branded search terms in ROAS reports, which naturally skew listing performance.
Let’s say, for instance, your brand is called “Annie’s” and you sell lollipops. Your brand has a very high likelihood of winning the top listing spots on Amazon for lollipop search terms that are paired with “Annie’s,” your brand name. So, SEO agencies will spend your ad money on those terms and report a very high ROAS.
To avoid scenarios like these, it’s best to look for an agency that either calculates their profits on metrics other than your ROAS scores or weighs branded search terms differently in the performance metrics reports. Regardless of your Amazon SEO agency’s cost structure, you should align onbranded search terms before committing to a scope of work.
A great indicator of a high-quality Amazon SEO agency is the level of insight they can provide into your competitors’ listing positioning and how it compares to yours. Data fanaticism is so important at Pattern that we’ve developed proprietary technology to display this exact information with precise detail for every brand we work with. In fact, you can find our free version here to see how you compare to some of your top competitors based on ASIN.
It’s certainly possible to improve your Amazon search performance with blind spending strategies. But a truly great solution will help you to know where your dollars are at their most powerful and competitive.
Amazon’s A10 algorithm prioritizes customer satisfaction—it wants to show consumers the best products that align with their search intent to improve conversions and sales. So, the best way to gain momentum on Amazon is to work on incremental wins.
Improving your performance on more obscure search terms that align with your customers’ search intent is a great way to increase ROAS for the long term. A10 will reward your success with better rankings on higher-volume search terms and the virtuous cycle can help you conquer your most-coveted listing spots. And the best part? This process of gaining momentum, if done right, will naturally decrease your ad spend over time as Amazon recognizes your value and works with you to keep your products at the top of consumers’ search results.
As an Amazon SEO specialist, Pattern knows how to help your brand win better success for long-term profitability on Amazon. With our data-driven tools and brilliant teams of ecommerce experts, we help brands with listing management, content optimization, Amazon ad strategies, and more.
Contact us to learn more about our SEO optimization services.