Get up to date with this week's ecommerce headlines from around the globe.
After only six months, ecommerce firm Shopee has announced it is ending its operations in India.
Due to both operational decisions and government pressures, the loss-making firm is now set to shut down all retail operations in India.
The move also follows a government ban on Free Fire, a gaming application ran by Shopee’s parent company, Sea - which resulted in a $16 billion USD market value drop in just one day.
UK-based retailer Morrisons has announced it is partnering with on-demand delivery platform Gopuff.
The multi-year deal is Gopuff’s first partnership with an EU retailer and will allow users across 20 UK cities to have Morrison’s groceries products delivered in minutes.
Gopuff has raised $3.4 billion USD in funding from overseas investors with the aim of taking advantage of promising growth opportunities.
Selfridges has launched the first virtual department store as part of Metaverse Fashion Week, located in the virtual world ‘Decentraland’.
Anyone is welcome to explore the store as a guest, with limited access to view exclusive NFTs. For access to all features, the user will need to link their crypto wallet.
According to Etsy’s recent annual report, there will be a 5 to 6.5% rise in fees for those selling on their platform.
The marketplace states that this is being done with the intention of reinvesting into the platform to make improvements for all users.
As a result, Etsy sellers and merchants are proposing a petition, which already has 800 signatures, where they are switching their stores to vacation mode in an effort to petition against the spike in fees.
Amazon has revealed it would be focusing its strategy on retaining Prime users, rather than acquiring.
The company has also announced that it will be closing 68 of its brick and mortar stores, keeping only Whole Foods, Amazon Fresh, and Amazon Go with the aim of incentivising current Prime users to visit these retail shops.
The company is also set to launch Amazon Style in the U.S this year, an experiment testing customer repeat visits.
ESW, a leader in direct-to-consumer (DTC) ecommerce, has formed an alliance with delivery company, UPS, allowing for an easier and more effective cross border experience for brands wanting to sell DTC in international markets.
Data has shown that Millenials and Gen Z shoppers prefer to purchase products cross-border that they cannot source locally.
With the combination of the data & technology at ESW and the logistics & planning at UPS, a far more global consumer reach can be achieved.
Expansion plans for MyDeal have included a launch of Amazed.com, a new global activities marketplace, offering local experiences and activities.
With COVID restrictions easing worldwide, the market for travel and experiences is growing. MyDeal sees opportunities to expand into New Zealand, the UK and the US.
North America-based luxury marketplace, ShopThing, has raised $10 million USD in a Series A funding round.
Personal shoppers and influencers use live streaming to promote products on the marketplace, allowing customers to view items in real stores, get information about sizing and then proceed to purchase their chosen items through the IOS App.
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If you’re in the global ecommerce space, you are most likely aware of Amazon, and probably selling your products on the marketplace. With over $470 billion in sales in 2021 alone, Amazon stands as the third largest company in the world based on revenue. The ecommerce giant is a household name in the U.S. and working hard to grow its market share across five continents worldwide.
Having your products available on Amazon and being competitive there, though, are definitely two different things. If you want to really succeed on Amazon, you’ll need specialized insight into how Amazon works and how to make it work for you. So, for many brands, it’s a great idea to work with an Amazon Search Engine Optimization (SEO) agency.
At Pattern, Amazon SEO optimization service is one of our key competencies. We understand that technology, data-driven insights and expertise are the most important tools brands can leverage to win top listing spots on digital marketplaces. With expert teams and years of experience, we help brands conquer the Profitability Death Spiral as they compete with other products and sellers online. We offer Amazon SEO agency services as a core solution to brands that need more resources to get ahead.
An Amazon SEO agency serves brands by improving their products’ rank and listing performance on Amazon. They make strategic decisions about ad spending and placement that lead to higher traffic, conversions, and revenue for ecommerce brands.
A great Amazon SEO Agency partner will:
Unfortunately, many Amazon SEO agencies profit in unfair ways from your brands’ perceived success based on the ROAS numbers they provide. This is done through including branded search terms in ROAS reports, which naturally skew listing performance.
Let’s say, for instance, your brand is called “Annie’s” and you sell lollipops. Your brand has a very high likelihood of winning the top listing spots on Amazon for lollipop search terms that are paired with “Annie’s,” your brand name. So, SEO agencies will spend your ad money on those terms and report a very high ROAS.
To avoid scenarios like these, it’s best to look for an agency that either calculates their profits on metrics other than your ROAS scores or weighs branded search terms differently in the performance metrics reports. Regardless of your Amazon SEO agency’s cost structure, you should align onbranded search terms before committing to a scope of work.
A great indicator of a high-quality Amazon SEO agency is the level of insight they can provide into your competitors’ listing positioning and how it compares to yours. Data fanaticism is so important at Pattern that we’ve developed proprietary technology to display this exact information with precise detail for every brand we work with. In fact, you can find our free version here to see how you compare to some of your top competitors based on ASIN.
It’s certainly possible to improve your Amazon search performance with blind spending strategies. But a truly great solution will help you to know where your dollars are at their most powerful and competitive.
Amazon’s A10 algorithm prioritizes customer satisfaction—it wants to show consumers the best products that align with their search intent to improve conversions and sales. So, the best way to gain momentum on Amazon is to work on incremental wins.
Improving your performance on more obscure search terms that align with your customers’ search intent is a great way to increase ROAS for the long term. A10 will reward your success with better rankings on higher-volume search terms and the virtuous cycle can help you conquer your most-coveted listing spots. And the best part? This process of gaining momentum, if done right, will naturally decrease your ad spend over time as Amazon recognizes your value and works with you to keep your products at the top of consumers’ search results.
As an Amazon SEO specialist, Pattern knows how to help your brand win better success for long-term profitability on Amazon. With our data-driven tools and brilliant teams of ecommerce experts, we help brands with listing management, content optimization, Amazon ad strategies, and more.
Contact us to learn more about our SEO optimization services.