Getting Amazon’s Climate Pledge Friendly Badge

Emma Hunter

January 3, 2022

More than ever before, retailers and shoppers want to be eco-friendly. This makes sense since the global surface temperature has risen by an average 0.17 degrees Fahrenheit per decade since 1901, and 2020 was the second warmest year to date. Consumers want to protect the environment from global warming, and so do sellers.

Now brands can better show their commitment to sustainable products with the help of Amazon’s Climate Pledge Friendly badge. Announced in the US in September 2020 (and later in France, Germany, Italy, Spain, and the UK in October), the badge strives to help sellers and consumers align on their environmental goals.

What is the Climate Pledge Friendly program?

Climate Pledge Friendly is an Amazon certification program part of Amazon’s green initiative to power their operations with 100% renewable energy by 2025 and reach net-zero carbon emissions by 2040. The latter goal is part of The Climate Pledge to meet the Paris Agreement 20 years early.

So to incentivize sellers on its own platform to create sustainable products, Amazon partnered with third-party certifications and even created their own Compact by Design certification. Products with one or more of these certifications get the Climate Pledge Friendly badge. The badge is displayed on Amazon search results and product pages as pictured below:

Climate Pledge Friendly 1 - Biokleen Laundry Detergent

In addition to being featured on products as they are found organically, shoppers can narrow their product search to Climate Pledge Friendly products only. This means brands have the opportunity to showcase their products to eco-conscious consumers, and eco-conscious consumers can tailor their product choices to their personal values.

Plus, qualifying products could make it onto the Climate Pledge Friendly storefront, where some products are highlighted by category and others get featured.

Climate Pledge Friendly items can be found across grocery, household, fashion, beauty, health, electronics, and computer and office products. The program is open to all vendors and sellers that operate on Amazon’s marketplace, and there is no fee to participate.

Benefits of the Climate Pledge Friendly Badge

Climate Pledge Friendly products rank higher on Amazon search result pages. So early adoption is important. The sooner a product certifies, the higher it will rank in the long run. Think of it as another form of search engine optimization (SEO).

Plus, sustainability and green marketing are powerful trends right now. Consider the following statistics reported by NielsenIG:

  • In 2018, 48% of US consumers said they would definitely or probably change their consumption habits to reduce their impact on the environment.
  • Since 2014, sustainable product sales have grown at a 3.5% compound average growth rate (CAGR).
  • By 2021, the market for sustainable fast-moving consumer goods (FMCG) is expected to grow to $150 billion.

No doubt, the consumer market for sustainable products is growing and only expected to get bigger. By creating and marketing your products as eco-friendly, you can build and maintain brand values with proof. Instead of telling consumers you want to support the environment, you can show them.

While some criticize green marketing for giving larger companies that can afford the extra costs of green initiatives an unfair advantage over smaller competitors, the Climate Pledge Friendly badge allows even small brands to work towards sustainability.

Ultimately, the Climate Pledge Friendly badge shows consumers that your brand is trustworthy, caring, responsible, and planning for the future. That message resonates with millennials and younger generations especially, and having the Climate Pledge Friendly badge is an easy way to connect with them. With so much competition in ecommerce, supporting the right cause could be essential to standing out.

How to get the Climate Pledge Friendly Badge

To get the Climate Pledge Friendly Badge, your products will need to be registered with a qualifying certification. Look for a certification that best suits your products and values. Each certification has different requirements and costs associated with them, and you will need to reach out to the certification body directly to apply and become certified.

Once your product is certified, the certification body will provide input to Amazon that will update your products with the Climate Pledge Friendly Badge. If you have a qualified certification, but the Climate Pledge Friendly Badge is not displayed, you can contact Amazon Vendor Central, Seller Central or work with your Pattern brand management team to make sure the badge is added.

Climate Pledge Friendly 2 - Product Certification

What is Compact by Design?

Compact by Design is Amazon’s own certification program that focuses on efficient product design and packaging. It requires products to be efficient in their shape, concentration, and weight, and minimal in their packaging. By eliminating excess air and water, Compact by Design products can help reduce carbon emissions.

To evaluate products, Amazon measures them by their “unit efficiency,” where a unit is the total amount of product in a container. Unit efficiency is calculated as (cubed volume/unit) x (weight /unit). For example, a 16 fl. oz. liquid soap that is 20 cubic inches in size and 1 pound in weight would have a unit efficiency of 0.078125.

Amazon sets unit efficiency thresholds for over 100 different product categories. Products that pass their relevant unit efficiency threshold qualify as Climate Pledge Friendly. In the example above, the liquid soap’s 0.078125 unit efficiency falls under the 0.207686259 threshold for liquid soaps, so it would not qualify.

Do the math on your own products. They may already qualify as Compact by Design. If so, make sure they are registered in the Amazon Brand Registry program. Amazon uses existing product data from their catalog to automatically determine eligibility.

If your product does not qualify, consider how you can make future products more unit efficient or how you can update the production of your product going forward. You can get there with careful design.

Working with Pattern

Here at Pattern, we understand how important it is for brands to tell their story. The Climate Pledge Friendly badge is another way to do just that, to tell who you are and what makes you different.

If your product qualifies as Climate Pledge Friendly but you don’t see the badge, Pattern can push the process along in Seller Central. If your product packaging needs an updated design, Pattern can help with that too. (We’ve even won awards for it.)

If your product is certified by a group not included in the Climate Pledge Friendly program, we can help them submit a request for consideration. This is especially relevant for international brands, who may have certifications from around the world. Amazon is steadily working to add more certifications to its program, like EU Ecolabel, Blue Angel, and Nordic Swan. But in the meantime, Pattern can help.

So if you’re ready to get the most out of Amazon’s Climate Pledge Friendly program, contact us today and we’ll help you through the process.

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Sept 27, 2022

Global Ecommerce Weekly News: 27th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon drives renewable energy push with 71 new projects Amazon is planning to add 2.7 gigawatts of clean energy capacity through a couple of new projects as the company attempts to use 100% renewable energy by 2025. The ecommerce business will soon have a total of 329 renewable energy projects, generating 50,000 gigawatt hours of clean energy, which is equivalent to powering 4.6 million US homes every year. [Read more on Reuters]( Amazon launches Prime Early Access Sale Amazon is launching a new 2-day shopping event for its Prime members only, beginning on the 11th of October. Across 15 countries, Prime customers will have access to the shopping event, with thousands of deals on offer globall, ranging from fashion to electronics to essentials. The event has the purpose of giving Prime users the chance to spread the cost of items over the winter months, 6 weeks ahead of Black Friday. [Read more on Charged Retail]( --- Other Marketplace News --- Shopify unveils new localisation tool Shopify is launching a new localisation tool, called Translate & Adapt, which works with Shopify Markets to offer localisation for sellers who are looking to expand into new markets. The tool translates a user’s online store into different languages, including product pages and information pages. Merchants are also able to create different shipping terms for each market using the new tool, which allows international expansion and offers a more localised consumer experience, unveiling new potential. [Read more on Ecommerce News]( Etsy is set to invest hundreds of millions into its marketing platform Etsy CEO claims that the company is on route to spend more than $570 million USD on marketing this year. Even during a time of macroeconomic pressure, inflation and rising interest rates, the company is preparing itself and its sellers for the upcoming holiday season and is focused on retaining interest from buyers. [Read more on Yahoo News]( --- Other Ecommerce News --- Meta looks to cut costs by 10% in the coming months Meta employees are facing job redundancies as the company plans to cut its costs by 10% over the next few months. Meta reported a 22% YoY increase in costs and expenses, totalling over $20 billion USD. The cuts are expected to come in the form of job redundancies as a result of department reorganisations rather than formal layoffs. [Read more on Charged Retail]( DHL teams up with Quadient to offer smart locker deliveries in the UK DHL and tech company, Quadient, have partnered to offer smart lockers parcel pick-up throughout the UK. The new contactless, secure locker stations will give recipients more choice and flexibility to receive their parcels at a time and location best suited to them. The partnership plans to install 500 locker stations across the country by the end of 2022. [Read more on Charged Retail]( The online fashion market is set to be worth nearly $170 billion USD in 2025 The European online fashion retail market is set to grow 50% by 2025, with an online turnover of $170 billion USD, which is 33% of the retail branch’s total. Cross-border marketplaces prove to be the largest drivers of this growth, with online websites and apps like Vinted largely pushing the market’s online growth. Zalando recently became the largest cross-border fashion retailer/marketplace, responsible for 11.7% of the online market’s share. [Read more on Ecommerce News](
Sept 22, 2022

How an Amazon SEO Agency Should Be Serving Your Brand

If you’re in the global ecommerce space, you are most likely aware of Amazon, and probably selling your products on the marketplace. With over $470 billion in sales in 2021 alone, Amazon stands as the third largest company in the world based on revenue. The ecommerce giant is a household name in the U.S. and working hard to grow its market share across five continents worldwide.

Having your products available on Amazon and being competitive there, though, are definitely two different things. If you want to really succeed on Amazon, you’ll need specialized insight into how Amazon works and how to make it work for you. So, for many brands, it’s a great idea to work with an Amazon Search Engine Optimization (SEO) agency.

At Pattern, Amazon SEO optimization service is one of our key competencies. We understand that technology, data-driven insights and expertise  are the most important tools brands can leverage to win top listing spots on digital marketplaces. With expert teams and years of experience, we help brands conquer the Profitability Death Spiral as they compete with other products and sellers online. We offer Amazon SEO agency services as a core solution to brands that need more resources to get ahead. 

What is an Amazon SEO Agency?

An Amazon SEO agency serves brands by improving their products’ rank and listing performance on Amazon. They make strategic decisions about ad spending and placement that lead to higher traffic, conversions, and revenue for ecommerce brands.

A great Amazon SEO Agency partner will:

Prioritize Your Success

Unfortunately, many Amazon SEO agencies profit in unfair ways from your brands’ perceived success based on the ROAS numbers they provide. This is done through including branded search terms in ROAS reports, which naturally skew listing performance

Let’s say, for instance, your brand is called “Annie’s” and you sell lollipops. Your brand has a very high likelihood of winning the top listing spots on Amazon for lollipop search terms that are paired with “Annie’s,” your brand name. So, SEO agencies will spend your ad money on those terms and report a very high ROAS. 

To avoid scenarios like these, it’s best to look for an agency that either calculates their profits on metrics other than your ROAS scores or weighs branded search terms differently in the performance metrics reports. Regardless of your Amazon SEO agency’s cost structure, you should align onbranded search terms before committing to a scope of work.

Provide Detailed Competitive Insight

A great indicator of a high-quality Amazon SEO agency is the level of insight they can provide into your competitors’ listing positioning and how it compares to yours. Data fanaticism is so important at Pattern that we’ve developed proprietary technology to display this exact information with precise detail for every brand we work with. In fact, you can find our free version here to see how you compare to some of your top competitors based on ASIN.

It’s certainly possible to improve your Amazon search performance with blind spending strategies. But a truly great solution will help you to know where your dollars are at their most powerful and competitive.

Reduce Your Ad Spend Over Time

Amazon’s A10 algorithm prioritizes customer satisfaction—it wants to show consumers the best products that align with their search intent to improve conversions and sales. So, the best way to gain momentum on Amazon is to work on incremental wins. 

Improving your performance on more obscure search terms that align with your customers’ search intent is a great way to increase ROAS for the long term. A10 will reward your success with better rankings on higher-volume search terms and the virtuous cycle can help you conquer your most-coveted listing spots. And the best part? This process of gaining momentum, if done right, will naturally decrease your ad spend over time as Amazon recognizes your value and works with you to keep your products at the top of consumers’ search results.

Amazon SEO Optimization and More

As an Amazon SEO specialist, Pattern knows how to help your brand win better success for long-term profitability on Amazon. With our data-driven tools and brilliant teams of ecommerce experts, we help brands with listing management, content optimization, Amazon ad strategies, and more.

Contact us to learn more about our SEO optimization services.

Sept 20, 2022

4 Ecommerce Marketplace Consultant Must-Haves

Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces. 

Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.

So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.

Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products. 

What is an Ecommerce Consultant?

An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.

An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.

Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.

1. Brand Obsession/Specialization/Passion

At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services. 

2. Proven Results

It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.

3. Wide Range of Marketplace Expertise

It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.

4. Network of Resources

The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.

Achieve Your Ecommerce Goals With Pattern

Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces. 

With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.

Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.