Amazon Seller Promo Codes and Coupons: Everything to Know

Ryan Moffet

July 9, 2021

Consumers are discount loving creatures—we’ll go out of our way to snatch up a great sale item or save a few dollars on our online purchases. That’s what makes special offers and promotions such a vital way for merchants to increase their sales, especially on Amazon.

In addition to markdowns, one great way you can maximize your sales on your Amazon store and attract more customers is by using Amazon promo codes or coupons. They not only save your customer a few dollars, but, when used effectively, they can help improve your store’s rankings across the site.

What are Amazon promo codes?

Amazon promo codes are an effective way to set a discount on your product so that customers are more enticed to make a purchase. They can either be applied automatically on a listing or redeemed on the “Select Payment” page in a customer’s cart, much like a gift card.

There are several different types of Amazon coupons that brands can use to promote and sell their products:

  • Percentage Off Promo Codes
  • One-Time Use Codes
  • Group Claim Codes
  • Buy One/Get One
  • Social Media Codes
  • No Code

Percentage Off

This is one of the most popular Amazon promo codes that you’ll see vendors use most often on the site. Percentage Off coupons allow sellers to create a discount between 1% and 99% for any or all products within their catalogs.

Percentage Off promo codes can also be executed in a tiered format, such as buy one get 15% off, buy two get 20% off, buy three get 25% off, and so forth.

This particular format is especially useful for products that are repeat purchases, like grocery, supplement, or toiletry products. Using a tiered coupon can drive even more sales on these products.

**One-Time Use **

A one-time use coupon is another kind of percentage off coupon on Amazon. Just as it sounds, a one-time use coupon can only be used for one purchase.

What’s important to note here is that even though a one-time use coupon can only be used for one purchase, it doesn’t limit how many products a customer can buy from you. If a customer adds five of your products to their cart, for example, and purchases them all together, the one-time use coupon will apply to each of those products.

One-time use coupons are most useful when you’re offering a deep discount on your product.

**Group Claim **

A group claim code is essentially a one-time use coupon except that one group claim code can be used on multiple purchases. It spares you the headache of distributing a unique code to multiple individuals.

Group claim codes are discounts you offer multiple people at once. For example, you might want to offer a unique discount for email subscribers. A group claim code can be used by anyone in your email subscription list to make a purchase, and that code can also be personalized for each particular discount, like “SUMMER2021.”

Buy One/Get One

Buy One/Get One codes allow customers to buy one product and get an additional product free. This is an especially good discount to use if you want to set your product apart from the competition on Amazon. Maybe you’re selling luxury luggage and you offer free packing cubes for each purchase, or you’re selling a camera and you offer a free cleaning kit.

Buy One/Get Ones are especially effective for high end products.

Social Media

If you’re wanting to distribute a code to a group but you want to restrict the number of products each person can buy or how many times that code can be used, a social media code is the ticket.

Social media codes operate a little differently than the other codes we’ve mentioned. They were built specifically to be shared on platforms such as Facebook or Instagram, and unlike percentage off codes, they allow you to limit the number of products that a customer can purchase.

One huge benefit to social media codes is that they give you the opportunity to drive up your conversion rates by creating a landing page that drives followers to your product on Amazon. These codes can also be sent to “Amazon approved influencers,” who can drive new traffic to your listings by sharing with their followers.

Social media codes are a great option for online sellers who use an email list or social media. They’re much easier to set up than other codes on Amazon and much harder to set up incorrectly.

No Code

The “no code” option on Amazon allows you to set up a discount that can be redeemed without any kind of promo code. This would automatically apply a percentage off discount to your products and a general sale across your catalog.

What are Amazon Coupons?

Similar to the newspaper coupons you got in the mail growing up, Amazon Coupons are a way for customers to save either a specific dollar amount or percentage off of the price of a product. When enabled on a product, Amazon Coupons appear as a button under the listing price of that product. Customers can redeem a coupon simply by clicking it.

Use Amazon Coupons to help customers find your product.

In addition to being redeemable directly on an item listing, coupons from sellers with the best performance appear categorically on Amazon’s main coupons page, where customers can “clip” and save the discounts that are the most compelling to them.

A unique advantage Amazon coupons have over promo codes is that they are discoverable on the platform. While promo codes sit static on product listings, Amazon coupons can be searched for, shown in the price box, shown inside a customer’s cart, and be displayed on the coupon page, therefore bringing extra traffic to your listing.

Another advantage Amazon coupons have is that they work off of a defined budget, so you don’t have to worry about selling all of your inventory at a discount. And while promo codes can only work on a percentage off basis, coupons can be listed with a fixed dollar amount (like $5.00 off a product) or a percentage off (like 20% off).

How much does it cost to use coupons?

Unlike promo codes, which are free to use, Amazon charges sellers $.60 for every coupon that’s redeemed. When pricing an item, you’ll want to factor in that charge to find a discount amount that makes sense.

**Why use Amazon coupons? **

Paying for coupons through Amazon is essentially like paying for advertising for an item, because it increases the likelihood that a customer will purchase something from your store. The more customers redeem your coupons, the more sales you’ll make, and the more sales you make, the higher you’ll climb in Amazon’s rankings, which will lead to even more sales. Think of it as another way to optimize your listings.

If you’re looking to drive more Amazon traffic to your listings (and who isn’t) and take advantage of the traffic that exists on the platform, Amazon coupons are a great way to do that and also boost your conversion rate in the process.

Coupons work best when combined with other advertising strategies. If you don’t have a bigger campaign at play, using coupons won’t make much sense for your brand.

How can you create a coupon?

To enable coupons on individual listings, you’ll need to go to Seller Central on Amazon, click the Advertising tab, and scroll down the dropdown menu until you find the word “Coupons.” From that point, you can search for and add the SKUs or ASINs of the products you want coupons applied to.

Enable Amazon Coupons from Seller Central on Amazon.

Amazon has two different types of coupons that you can offer as a seller:

  • Coupons that give customers a set percentage off of their purchase.
  • Coupons that give customers a set dollar amount off of their purchase.

Sellers are allowed to set a discounted price on an item that’s between 5-80% off its lowest price. Beyond that, coupons are fairly flexible: you can customize each coupon you make by determining the amount you’re discounting, your maximum spending amount, and the date you’d like it to expire.

Once you’ve enabled a coupon on your account, a button will appear to customers below the listing price of your product, allowing them to claim the discount on that product. For Prime users, that button will be green.

Amazon Coupons appear green for Amazon Prime users.

Non-Prime users will see green text below the listing price that directs them to a deal. Users who find your page through the Amazon Coupons landing page will see coupons highlighted with an orange ribbon.

Amazon Coupons appear in green text for non-Amazon Prime users.

**How can you maximize your return on coupons? **

Because there are two different kinds of Amazon coupons—the dollar-off coupon and the percentage-off coupon—you’ll want to figure out which one increases the likelihood of a customer claiming it.

The dollar-off coupon is often the most appealing for buyers, especially for items with smaller discounts, because it allows the customer to quickly see how much money they’ll be saving without calculating a percentage off of the item’s price.

In contrast, a compelling enough percentage-off discount can drive lots of sales, too. You’ll just need to experiment with the two to find out which your customers prefer.

To learn more ways that you can stand out and increase your sales on Amazon, learn 25 Tricks to Increase Amazon Sales or talk to one of our experts about taking your Amazon strategy to the next level.

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Sept 20, 2022

Global Ecommerce Weekly News: 20th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon to raise pay and add extra work benefits for delivery drivers Following the rise in fuel prices and protests by Amazon workers, the ecommerce giant is raising its delivery drivers’ pay and adding more work benefits. Amazon has mentioned that it will be investing $450 million into rate increases along with an education program and a Delivery Service Partners program. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/14/amazon-to-raise-delivery-drivers-pay-and-add-more-work-benefits/) Amazon announces it will give away shipping software to merchants at no cost Amazon has recently announced that it will be giving ecommerce merchants free software to manage shopper orders on and off its platform as it extends its reach. The ecommerce giant will be ending monthly costs for sellers using Veeqo, a shipping software it recently acquired and instead offer to them a new, free shipping software. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/16/amazon-to-give-away-shipping-software-to-merchants/) --- Other Marketplace News --- Walmart unveils new virtual fitting rooms In an effort to drive clothing sales, Walmart has launched virtual fitting rooms while competitors reduce spending amid the cost of living crisis. The virtual try-on tool can be used by Walmart customers to virtually measure the clothing items and see how the products would look on them. Shoppers will now be able to see how over 270,000 clothing items on Walmart’s ecommerce site would look on their bodies. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/15/walmart-launches-virtual-fitting-rooms-to-drive-clothing-sales/?utmsource=Retail+Gazette+Subscribers&utmcampaign=2da7f0f8f8-EMAILCAMPAIGN202209150742&utmmedium=email&utmterm=0d23e2768b6-2da7f0f8f8-61040615) THG slashes sales and profit expectations The Hut Group has slashed its forecasts for 2022 as rising interest rates, inflation and energy costs take a toll on consumers. Previously, THG estimated its sales growth to be between 22-25% but after a recent evaluation, has lowered this prediction to between 10-15%. Initial predictions did not take into account the negative effects of ceasing sales in Russia and Ukraine along with the impact that the cost-of-living has had on consumer spending. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/15/thg-slashes-forecast-as-cost-of-living-crisis-hits-consumers-wallets/) --- Other Ecommerce News --- DHL and Post Office team up to provide click and collect services Through a partnership between delivery company, DHL and Post Office, a new click and collect service is to be tested at Post Offices before rolling out to over 1000 branches across the UK. Online shoppers will now have the option of choosing their local Post Office as a collection point, and DHL will fulfil the delivery aspect, opening up networks for both parties. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/14/post-office-partners-with-dhl-express-to-provide-click-and-collect-services/) US consumer watchdog plans to further regulate the BNPL sector The US Consumer Financial Protection Bureau (CFPB) has raised concerns regarding the collection of consumer data and the fast-growing nature of the BNPL sector, which includes companies such as Affirm and Klarna. The CFPB is worried that these companies could be negatively impacting consumers’ financial health and aims to put better regulations in place to ensure consumers are safe and empowered. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/16/us-consumer-watchdog-to-start-regulating-bnpl-sector/) Japanese ecommerce market estimated to grow by 6.9% in 2022 The ecommerce market in Japan, largely dominated by domestic online retailers including Reakuten and Mercari, is set to reach $194.3 billion USD in 2022, after seeing an annual compound growth rate of 5.2% between 2018 and 2021. This makes Japan the fourth leading ecommerce market globally, following China, the US, and the UK. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/13/japan-ecommerce-market-to-grow-by-6-9-in-2022/) Ecommerce brands are spending more on TikTok ads TikTok may soon be surpassing Facebook and Google as the most lucrative advertising channel, with ecommerce brands spending 60% more on TikTok ads in Q2. Facebook is still ahead as the top choice for ecommerce advertisers but only grew by 5.6% from Q1, while Google grew 20.5% in Q2, and Snap declined 10.8% in Q2. [Read more on SearchEngineLand](https://searchengineland.com/ecommerce-brands-spent-60-more-on-tiktok-ads-in-q2-387876)
Sept 20, 2022

4 Ecommerce Consultant Must-Haves

Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces. 

Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.

So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.

Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products. 

What is an Ecommerce Consultant?

An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.

An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.

Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.

1. Brand Obsession/Specialization/Passion

At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services. 

2. Proven Results

It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.

3. Wide Range of Marketplace Expertise

It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.

4. Network of Resources

The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.

Achieve Your Ecommerce Goals With Pattern

Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces. 

With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.

Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.

Sept 15, 2022

The 3 Tmall Metrics That Every Brand Needs to Know

If you’re interested in expanding your brand internationally, you’re probably familiar with Tmall. Tmall is Asia-Pacific’s (APAC) largest marketplace, and indisputably the biggest ecommerce powerhouse in the world. It represents a huge opportunity for many brands, but entering the space is also a big challenge to take on.

At Pattern, we recommend brands looking to enter international markets should first focus on dialing in their domestic presence. Once you’re satisfied that your brand is well-represented and optimized locally, you’re ready to think about tackling new regions, like APAC, and launching on marketplaces like Tmall. Our top advice for entering Tmall is to understand and strategize around its three most important metrics: service, delivery, and content.

What is Tmall’s Detailed Seller Rating (DSR)?

Service, delivery, and content ratings are the three elements that make up Tmall’s Detailed Seller Rating (DSR) score. Each component is scored on a scale of 1-5 that is displayed publicly on your brand’s Tmall flagship store page. This is meant to help consumers decide whether or not to purchase your products.

Why DSR Determines Success on Tmall

DSR scores are important because they’re highly influential in driving conversions—customers see DSRs as a way to quickly understand if a brand is trustworthy and worth buying from. They also matter quite a bit to Tmall itself—they monitor these scores and will take action to close flagship stores with low scores.

Let’s go over each element of the DSR score and some steps you’ll need to take to achieve high ratings.

DSR Score Elements

1. Service

Service is a huge ecommerce component in APAC marketplaces. In most other regions, product listings are static, and consumers use content and reviews to make a decision about what to purchase. On Tmall, consumers want to interact with your brand and test its validity before buying—each transaction takes at least one human interaction to convert.

So, to get a great service rating, you’ll need to have a large, established customer service team dedicated to Tmall sales that can offer real, human touchpoints and very fast response times. To get an idea of the speed your agents should be capable of producing, in our Tmall benchmarking exercise, 92.5% of brands’ customer service agents replied to queries via live chat within 30 seconds, 5% replied within one minute and the remaining 2.5% of brands took longer than a minute. So, look for a Trade Partner (TP) that has enough resources to compete with those numbers, support your sales, and maintain a good DSR score.

2. Delivery

Another thing you’ll really want to focus on is a high-quality delivery experience for consumers. As in other regions around the world, Tmall consumers have high expectations for their delivery experience. In our Chinese consumer polling report that targeted consumers buying from Tmall Global, we found that 6% expected same-day delivery, 15% expected next-day delivery, and 46% expected 2-5 day delivery.They want to receive their products fast and they want the products to be undamaged and pristine upon arrival.

So, to achieve a high score for your delivery capabilities, we highly recommend partnering with a TP or ecommerce accelerator like Pattern (which serves as a TP) who has the ability to facilitate your distribution. Make sure your TP has the right infrastructure in place to support high-quality logistics experiences for all of your consumers—they should have an established, well-oiled delivery process in place and the capability to fluidly add you to their current fulfillment system.

3. Content

As in every digital marketplace, content is a huge component of the decision-making process for consumers on Tmall—they can’t touch your product with their hands or see it in person before buying, so it’s important they’re empowered to make a good decision on whether or not to purchase based on the videos, images, and copy.

The goal is to make all of the content and relevant information on your flagship site easily-accessible—consumers should be able to visit your page and make a decision about whether or not to buy without navigating to a new site/page and taking their conversions with them. Images with text and extensive product details are a great way to do this, as well as making sure your service team can speak to all aspects of your product with any consumers (via text or chat).

Expand Internationally With Pattern

As the world’s foremost brand partner for ecommerce acceleration, Pattern truly understands the significance of international expansion. With regional offices around the world, Pattern knows how to successfully launch and grow brands on Tmall and other marketplaces, with the data, insights, and marketplace intelligence to build the metrics that matter. 

It’s important to have a fantastic brand presence, a knowledgeable guide, and a clear go-forward strategy for your best chance at success. With our in-country resources, expert teams, and extensive experience in growing brands around the globe, Pattern can help you get there.

Set up a call to get your international expansion strategy in motion.