Amazon’s reach expands past the United States, and Sports & Outdoor brands looking to go global would be wise to keep their eye on the ‘Zon’s growing global presence as an entry point. Sports and the great outdoors are everywhere—not just one country.
Like with any ecommerce platform, there are markets that are seeing growth beyond the United States. That growth represents a chance for brands to find new audiences, markets, and consumers to engage with their product. Many emerging marketplaces will continue to grow for years, so it’s important for companies to get in on them now so that they don’t lose a revenue-driving opportunity down the road.
For Sports & Outdoor brands, this is even more important this year because of the pandemic forcing people to adopt more outdoor activities. For example, bicycle sales jumped 63% and camping sales jumped 31% in June 2020 compared to the previous year. Not to mention, in the US market alone, Sports & Outdoor brand revenue is expected to jump by 14% in 2021. Globally, Statista projects that the most revenue will be made in China (an expected $111,555M in 2021).
With all that in mind, here’s a look at 8 of Amazon’s fastest-growing international marketplaces that brands in the Sports & Outdoor category should especially keep their eye on.
Amazon Singapore is an emerging marketplace, seeing 100% increase in traffic since the start of the pandemic. The country saw a jump from 2 million Amazon website users to 4 million. But don’t let that small number discourage you. Research shows Singapore is going to be one of the biggest markets for Amazon in the near future.
Right now, shoppers are focused on travel, fashion, and beauty products. Food and personal care, toys, and electronics are growing, too. Singapore is a market that’s set to emerge over the next few years, and the sooner you get in, the more marketshare you’ll own in the long run.
Amazon didn’t launch its market in Turkey until 2018. Consumers in the country are buying up fashion, electronics, toys, and grocery more than anything right now, according to recent data. But that same data suggests you should target marketing toward younger buyers since 95% of users between the ages of 16-24 use Amazon in the country.
Outdoor and sports companies would be hard pressed to find a culture as diverse with its Sports & Outdoor participation as Australia. The AU has also seen a relatively quiet response to the pandemic, which makes it all the more easy for brands to expand their reach out there, too.
Plus, Pattern has two AU offices with first-hand experience selling on Amazon Australia. Our team down under can provide roadmaps to growth for any Sports & Outdoor brand looking at the market to see if it’s right for them.
Brazil has become an emerging ecommerce market in recent years. Brazil accounts for over 1/3 of all Latin American ecommerce sales, which were projected to surpass $16.7 billion USD by the end of 2020. The country would be a smart play for any Sports & Outdoor company due to the country’s wide market of consumers and sheer number of consumers on the other end of the screen.
Brazil also is a country that often embraces the apparel market, which is a hot spot if you’re a sporting or outdoors company. While some restrictions and local nuances can make this market a bit more difficult to navigate, success is possible with the right trading partner.
Canada saw a 44% jump in traffic since the start of the pandemic, going from 117 million Amazon website users to 169 million. The country has had a rather smart reaction to the pandemic, and there is no shortage of Sports & Outdoor activities in America’s neighbor to the north. Hockey and soccer remain constant competitions there. Hiking, camping, and biking are popular in rural areas and cities alike.
Amazon CA might be a great fit for your brand if you’re looking to expand globally but want to test the waters somewhere closer to home first. Plus, Amazon offers their NARF (North America Remote Fulfillment) program that can help brands share inventory across CA and MX, making the experience even easier on the onset.
Japan saw a 12% growth from February to August, rising from 527 million in Amazon website traffic to 592 million in traffic. Japan is an important place for brands to expand their presence because they have had one of the best responses to the pandemic, which has allowed consumers to purchase products for entertainment, sporting, and leisure rather than just stocking up food and toiletries.
The athletic nature of the country gives Sports & Outdoor brands the opportunity to reach a bigger audience there. Of course, be aware that cultural practices are much different. We’d recommend knowing the nuances of the Japanese market before you make the leap.
Germany saw a 10% growth from February to August, jumping from 455 million in Amazon website traffic to 500 million in traffic. Germany has a high sports and outdoor culture, too. Plus, Amazon.de remains the most popular online store for the Sports & Outdoor category, making nearly $300M in revenue in 2018.
We recently opened our first office in Germany this year, so if you want to sell on Amazon Germany with Pattern, rest assured that you’ll have direct expertise with experience with the language, culture, and nuances of the market.
Last but not least, the United Kingdom saw a 25% growth in 2020 alone, raising from 362 million Amazon website traffic to 453 million. Read more about the EU’s ecommerce growth in our ecommerce report here.
The UK would be a prime market for Sports & Outdoor brands to embrace since the location is a sports and outdoor hub. Not to mention, user penetration in the Sports & Outdoor market in the UK is estimated to grow from 22% in 2021 to nearly 30% by 2025. Capitalizing on that growth early will help you grow more in the long run.
Interested in selling in one or more of these markets? We’ll help you sell in Amazon’s Sports & Outdoor category internationally. Contact a Pattern representative to schedule a demo of our services below.
Find relevant content to accelerate your ecommerce business. Stay on top of industry trends and best practices.
If you’re in the global ecommerce space, you are most likely aware of Amazon, and probably selling your products on the marketplace. With over $470 billion in sales in 2021 alone, Amazon stands as the third largest company in the world based on revenue. The ecommerce giant is a household name in the U.S. and working hard to grow its market share across five continents worldwide.
Having your products available on Amazon and being competitive there, though, are definitely two different things. If you want to really succeed on Amazon, you’ll need specialized insight into how Amazon works and how to make it work for you. So, for many brands, it’s a great idea to work with an Amazon Search Engine Optimization (SEO) agency.
At Pattern, Amazon SEO optimization service is one of our key competencies. We understand that technology, data-driven insights and expertise are the most important tools brands can leverage to win top listing spots on digital marketplaces. With expert teams and years of experience, we help brands conquer the Profitability Death Spiral as they compete with other products and sellers online. We offer Amazon SEO agency services as a core solution to brands that need more resources to get ahead.
An Amazon SEO agency serves brands by improving their products’ rank and listing performance on Amazon. They make strategic decisions about ad spending and placement that lead to higher traffic, conversions, and revenue for ecommerce brands.
A great Amazon SEO Agency partner will:
Unfortunately, many Amazon SEO agencies profit in unfair ways from your brands’ perceived success based on the ROAS numbers they provide. This is done through including branded search terms in ROAS reports, which naturally skew listing performance.
Let’s say, for instance, your brand is called “Annie’s” and you sell lollipops. Your brand has a very high likelihood of winning the top listing spots on Amazon for lollipop search terms that are paired with “Annie’s,” your brand name. So, SEO agencies will spend your ad money on those terms and report a very high ROAS.
To avoid scenarios like these, it’s best to look for an agency that either calculates their profits on metrics other than your ROAS scores or weighs branded search terms differently in the performance metrics reports. Regardless of your Amazon SEO agency’s cost structure, you should align onbranded search terms before committing to a scope of work.
A great indicator of a high-quality Amazon SEO agency is the level of insight they can provide into your competitors’ listing positioning and how it compares to yours. Data fanaticism is so important at Pattern that we’ve developed proprietary technology to display this exact information with precise detail for every brand we work with. In fact, you can find our free version here to see how you compare to some of your top competitors based on ASIN.
It’s certainly possible to improve your Amazon search performance with blind spending strategies. But a truly great solution will help you to know where your dollars are at their most powerful and competitive.
Amazon’s A10 algorithm prioritizes customer satisfaction—it wants to show consumers the best products that align with their search intent to improve conversions and sales. So, the best way to gain momentum on Amazon is to work on incremental wins.
Improving your performance on more obscure search terms that align with your customers’ search intent is a great way to increase ROAS for the long term. A10 will reward your success with better rankings on higher-volume search terms and the virtuous cycle can help you conquer your most-coveted listing spots. And the best part? This process of gaining momentum, if done right, will naturally decrease your ad spend over time as Amazon recognizes your value and works with you to keep your products at the top of consumers’ search results.
As an Amazon SEO specialist, Pattern knows how to help your brand win better success for long-term profitability on Amazon. With our data-driven tools and brilliant teams of ecommerce experts, we help brands with listing management, content optimization, Amazon ad strategies, and more.
Contact us to learn more about our SEO optimization services.
Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces.
Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.
So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.
Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products.
An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.
An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.
Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.
At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services.
It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.
It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.
The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.
Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces.
With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.
Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.