About Us

Our Mission

Pattern’s ecommerce acceleration platform takes an ecommerce business from great to outstanding. With Pattern, brands grow faster, beat the competition, and sell everywhere on ecommerce marketplaces.

Our Global Footprint

  • 5

    Top 5 Amazon Seller

  • 1150

    Global Employees

  • 22

    Global Locations

  • 9

    Global Distribution Centers

  • 60

    Countries Sold In

We're Global

Our Global Locations

Our growing global team is found across 7 countries and 5 continents. Our localized expertise helps brands take off in local markets.

2013 - 2022

Our History

  • 2013
    Pattern Launches as iServe

    David Wright and Melanie Alder launch Pattern as iServe by selling small products on Amazon from Mel's living room.

  • 2014
    TriGuardian Software Launched

    iServe launches TriGuardian, an ecommerce software for pricing protection and control, and moves headquarters into a small Lehi, Utah, office.

  • 2015
    Founders Take First Paycheck

    Three years after starting iServe, Dave and Mel take their first paycheck.

  • 2018
    iServe Rebrands to Pattern, Acquires International Consultancy

    iServe rebrands to Pattern, acquires international ecommerce consultancy Practicology, and opens new corporate headquarters on Utah’s Silicon Slopes.

  • 2019
    TriGuardian Software Rebrands to Predict

    Pattern’s TriGuardian software gets a facelift and rebrands to Predict as an all-in-one ecommerce acceleration platform.

  • 2020
    Pattern Raises $52M Series A Funding, Acquires Top Design Firm

    Pattern raises $52M in Series A funding co-led by Ainge Advisory and KSV Global, and acquires award-winning design firm Enlisted Design.

  • 2021
    Pattern Raises $225M in Series B Funding, Valued at $2B

    Pattern raises $225M in Series B funding led by Knox Lane Investments, and hits double unicorn status with a $2B valuation.

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Let’s accelerate together! Our acceleration experts will walk you through how our ecommerce acceleration technology and services help you grow faster, protect your brand, and sell globally.