About Us
Our Mission
Pattern’s ecommerce acceleration platform takes an ecommerce business from great to outstanding. With Pattern, brands grow faster, beat the competition, and sell everywhere on ecommerce marketplaces.
WHY PATTERN?
What Sets Us Apart
We’re obsessed with accelerating brands on ecommerce. Everything we do is geared toward solving the global ecommerce problems our brands face. Brands streamline and grow their ecommerce business with our ecommerce acceleration platform of customizable technology and services.
We're Global
Our Global Locations
Our growing global team is found across 7 countries and 5 continents. Our localized expertise helps brands take off in local markets.

2013 - 2022
Our History
2013
Pattern Launches as iServe
David Wright and Melanie Alder launch Pattern as iServe by selling small products on Amazon from Mel's living room.
2014
TriGuardian Software Launched
iServe launches TriGuardian, an ecommerce software for pricing protection and control, and moves headquarters into a small Lehi, Utah, office.
2015
Founders Take First Paycheck
Three years after starting iServe, Dave and Mel take their first paycheck.
2018
iServe Rebrands to Pattern, Acquires International Consultancy
iServe rebrands to Pattern, acquires international ecommerce consultancy Practicology, and opens new corporate headquarters on Utah’s Silicon Slopes.
2019
TriGuardian Software Rebrands to Predict
Pattern’s TriGuardian software gets a facelift and rebrands to Predict as an all-in-one ecommerce acceleration platform.
2020
Pattern Raises $52M Series A Funding, Acquires Top Design Firm
Pattern raises $52M in Series A funding co-led by Ainge Advisory and KSV Global, and acquires award-winning design firm Enlisted Design.
2021
Pattern Raises $225M in Series B Funding, Valued at $2B
Pattern raises $225M in Series B funding led by Knox Lane Investments, and hits double unicorn status with a $2B valuation.
Request a Call
Let’s accelerate together! Our acceleration experts will walk you through how our ecommerce acceleration technology and services help you grow faster, protect your brand, and sell globally.