Spectra Baby grew their ecommerce business on Amazon and other markets with Pattern

Spectra Baby

Spectra Baby’s team of registered nurses, lactation consultants, and mothers offer breastfeeding products made for moms, by moms.

Key Challenges

  • Shrinking margins due to unauthorized sellers breaking MAP.
  • Inconsistent product content listings.
  • Limited control and data on performance.

Results

Long-Term Growth

REVENUE INCREASED BY
200%
THAT’S (2X)
AVERAGED A
73%
REVENUE INCREASE EACH MONTH IN FIRST YEAR

Increased Buy Box ownership

Pattern currently controls 91% of the Buy Box for Spectra Baby products, an increase of 62%.

91%

Growth Chart, Pattern

BUY BOX OWNERSHIP

SEO + Brand Control

enhanced brand integrity1,250%

1,250% increase in sales rank on Amazon.

enhanced brand integrityenhanced brand integrity

Achieved 98.9% MAP compliance across all sellers.

Spectra Baby case study ecommerce success, Pattern ecommerce solutions

Benefits as a Pattern Partner

Data-backed, rules-based advertising and SEO campaigns to optimize content on all SKUs.

Real-time MAP compliance and growth data from Pattern’s Predict software.

Connection to legal counsel for MAP policy creation and legal enforcement assistance.

A personal Brand Manager.