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Logos

This information is provided to our customers and affiliates so that you can use Pattern's brand assets, including the logos and trademarks shown, without requiring a separate agreement.

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Full color on light background

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Black on light background

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Color Inverse on dark background

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White on dark background

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The Do's and Don'ts of Usage

The Pattern logo mark includes a number of approved variations so that you can select the best fit for your needs.

Do's

  • Use the mark as shown, without any modifications.
  • Remember to leave adequate room around the mark.
  • Use the correct blue color when needed: Hex - #00B2E2 or Pantone - 306C
  • Contact us if you have any questions.

Don'ts

  • Alter the placement of the mark's text.
  • Modify the color of the mark.
  • Use an old logo (even older color versions).
  • Change the typeface of the mark.
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Colors

Our colors represent our bold personality. We are professional and approachable, data-informed risk-takers who are always ready for the next challenge ahead. The Pattern colors of blue, yellow, black and white, tell who we are. Below are our approved brand colors.

Pattern Blue is the primary brand color

Hex Value#00B2E2

Pattern Yellow is the secondary brand color

Hex Value#FFE800

Pattern Black is the standard use color

Hex Value#101820

White is the primary space color

Hex Value#FFFFFF
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Fonts

Our fonts are a lot like us; bold and mathematical, but it is also an approachable. Futura, Josefin Sans and Nunito Sans are the Pattern approved fonts.

About the Fonts

Josefin Sans

The web equivalent of Futura, the main typeface for print applications. Geometric and mathematical it coordinates with geometric line work used in the branding and embodies data, stats and mathematics core values. It is modern and friendly. It should be used predominately in the branding, for headings, subheadings, and navigation.

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Nunito Sans

Used to support Josefin in paragraphs of copy, or lines of text meant to be more legible and easy to read. Numbers and symbols can also be used in Nunito Sans.

Downloads
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