This information is provided to our customers and affiliates so that you can use Pattern's brand assets, including the logos and trademarks shown, without requiring a separate agreement.
Full color on light backgroundDownloads
Black on light backgroundDownloads
Color Inverse on dark backgroundDownloads
White on dark backgroundDownloads
The Pattern logo mark includes a number of approved variations so that you can select the best fit for your needs.
Our colors represent our bold personality. We are professional and approachable, data-informed risk-takers who are always ready for the next challenge ahead. The Pattern colors of blue, yellow, black and white, tell who we are. Below are our approved brand colors.
Pattern Blue is the primary brand colorHex Value#00B2E2
Pattern Yellow is the secondary brand colorHex Value#FFE800
Pattern Black is the standard use colorHex Value#101820
White is the primary space colorHex Value#FFFFFF
Our fonts are a lot like us; bold and mathematical, but it is also an approachable. Futura, Josefin Sans and Nunito Sans are the Pattern approved fonts.
The web equivalent of Futura, the main typeface for print applications. Geometric and mathematical it coordinates with geometric line work used in the branding and embodies data, stats and mathematics core values. It is modern and friendly. It should be used predominately in the branding, for headings, subheadings, and navigation.Downloads
Used to support Josefin in paragraphs of copy, or lines of text meant to be more legible and easy to read. Numbers and symbols can also be used in Nunito Sans.Downloads