January 12, 2021

Pattern Provides a Complete Omnichannel Framework for a UAE Retail Group

By Clarissa Peters / Customer Success, Brand Growth

Welcome to our blog series called, “Why Brands Work With Pattern.” Each week we discuss why the top brands in ecommerce turn to Pattern to drive global, profitable growth and control.

This week we are highlighting a multi-brand retail group based in the United Arab Emirates, who, with the help of Pattern's Middle East ecommerce experts, defined its omnichannel proposition.

See what we accomplished together below and download the case study PDF here.

Why they worked with Pattern: Outdated technology, slow omnichannel growth

The organization’s existing technology was outdated and not fit for purpose. Its existing order management system was struggling to manage a range or brand sites and did not tie-up with in-store stock, making it impossible to provide a fully omnichannel experience.

The brand had a large retail group in physical locations, but needed to grow its online presence. Additionally, the brand's omnichannel strategy needed adjustment to fit current market standards.

What we accomplished together:

Pattern developed a 3 part strategy:

  1. Conducting a thorough evaluation
  2. Conducting one-on-one interviews and workshops
  3. Mapping potential customer journeys

This strategy would allow the brand to improve their online offering.

3 strategic pillars that helped them grow

UAE Strategy

1. Conducting a thorough evaluation

To get full insight to where this brand could improve, Pattern’s international team conducted a thorough evaluation of the existing technology stack and models the brand was currently using. Pattern also did a deep dive into all the available platforms that could offer the business multi-brand and multi-territory capabilities.

2. Conducting one-on-one interviews and workshops

After gathering an evaluation of current processes, Pattern conducted a program of one-on-one interviews and workshops with the senior management team. This helped Pattern to understand the requirements of the business and to develop a rigorous omnichannel strategy.

3. Mapping potential customer journeys

A full mapping of potential customer journeys was also carried out, helping the team define a proposition that would help drive online sales. This also informed the process flows and the website functionality required to support the omnichannel offering.

Results

UAE Retail Group Results

In August 2018, the first transactional brand site successfully went live with traffic and conversion rates already delivering above expectations. The omnichannel strategy delivered by Pattern is currently being implemented and the business is now putting plans in place to build a dedicated omnichannel team to support the changes.

Because of the increased conversions and traffic, the brand is now planning to build a dedicated omnichannel team to support the strategy and changes.

One team

After developing a strategy centered around these 3 pillars: evaluating the brand’s current practices, conducting interviews and workshops with management, and mapping potential customer journeys to give the brand insights, Pattern provided a complete omnichannel framework that the brand could implement.

Working together in an aligned fashion with the retail brands’ team helped us achieve these results together. Partner obsession is in our DNA—we win when our partners win.

Download the one page case study here.

If you are facing similar ecommerce challenges, Pattern can help. Our global platform and services don’t cost you anything—that’s right, $0 out of your pocket.

Schedule a demonstration of the Pattern platform and services here to learn more.

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