Welcome to our blog series called, “Why Brands Work With Pattern.” Each week we discuss why the top brands in ecommerce turn to Pattern to drive global, profitable growth and control.
This week we are highlighting Integrative Therapeutics. Integrative Therapeutics is a nutritional supplements brand focusing on a wellness-driven approach to nutrition together with practitioners. With Pattern's team of ecommerce experts, Integrative Therapeutics increased revenue by 39% in their first year as a Pattern Partner.
See what we accomplished together below and download the case study PDF here.
Why Integrative Therapeutics partnered with Pattern: Lack of brand control, inconsistent Amazon listings
Before Integrative Therapeutics partnered with Pattern in 2015, there was a plethora of unauthorized sellers affecting Integrative Therapeutics’ Amazon business. These unauthorized sellers were disrupting prices and creating inconsistent product information across the different listings.
What Integrative Therapeutics and Pattern accomplished together
Integrative Therapeutics partnered with Pattern to gain back control of their ecommerce presence. Together Integrative Therapeutics and Pattern built a strategy focused on the following pillars:
- Eliminating unauthorized sellers
- Providing quality customer service
- Optimize product listings and content on Amazon
3 strategic pillars that helped Integrative Therapeutics grow
1. Eliminating unauthorized sellers
As part of Integrative Therapeutics path to ecommerce success, we worked with them to identify unauthorized sellers who were encroaching on their brand control on Amazon.
Pattern’s Predict software helped Integrative Therapeutics discover noncompliant sellers on Amazon and across the other marketplaces on the web. The insight that Pattern’s Predict omnichannel ecommerce software provided helped Integrative Therapeutics identify key contributors to their control problems including channel conflict, price erosion, and inconsistent product listings.
After discovering these unauthorized sellers, Integrative Therapeutics was able to clean up their own distribution network and remove unauthorized sellers, strengthening their brand.
Results of eliminating unauthorized sellers:
Having one authorized seller (Pattern) helped their brand be represented with integrity on Amazon and the other platforms. Through our Predict software, Integrative can monitor key metrics to get an advantage.
“Pattern IS our data provider. Anytime you have insights at your fingertips, it provides an advantage. They always have our back,” said Vicki Petersen, Integrative Director of Digital Experience
2. Providing quality customer service
After signing with Pattern, Pattern took over Integrative’s product distribution on Amazon. This not only included keeping the products stocked in our warehouse and shipping the product but also handling the customer support that goes along with that.
A key part of this strategy included making sure that Integrative’s product was in stock and shipped in a timely manner. Pattern’s warehouse experts handled this part of the strategy while Pattern’s team of customer support specialists handled customer complaints and questions with information provided by Integrative’s team.
Results of providing quality customer service
Pattern's customer service engaged with consumers which ensured a positive brand experience beyond the transaction and promoted repeat customers.
“Pattern has the right people in place who really know the in's and out's of the ecommerce landscape. This allows us to create an innovative team,” said Danielle Thornton, Integrative Direct Commerce Associate.
3. Optimizing product listings and content on Amazon
After gaining control of the marketplace, Integrative Therapeutics worked with Pattern to create product content that would match their brand.
Pattern’s creative team worked on curating quality content (as seen below), including image stacks, A+ content, and an Amazon storefront that elevated the brand, educated the viewer, and improved conversion rate.
Results of optimizing product listings:
After revamping Integrative’s listings and storefront, Integrative saw compound revenue growth of 39% from Jan. 2018 to Jan. 2020. Pattern experts were also able to expand Integrative’s product offerings to Google Shopping.
“Every marketplace has its nuances, and having a partner like Pattern is extremely valuable in navigating the landscape,” said Vicki Petersen, Integrative Director of Digital Experience
One team—Integrative Therapeutics and Pattern
After developing an ecommerce strategy centered around these 3 pillars: eliminating unauthorized sellers, providing quality customer service, and optimizing listings and content on Amazon, Pattern has helped Integrative Therapeutics reach new customers and propel them toward a long future of profitable growth.
Working together in an aligned fashion with Integrative Therapeutics’ team helped us achieve these results together. Partner obsession is in our DNA—we win when our partners win.
Download Integrative Therapeutics’ one page case study here.
If you are facing similar ecommerce challenges, Pattern can help. Our global platform and services don’t cost you anything—that’s right, $0 out of your pocket.
Schedule a demonstration of the Pattern platform and services here to learn more.