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Pi Day Pricing & Popularity for 2024

Key Lime Pie Takes the Lead in Popularity & Pricing for Pi Day 2024

Planning to celebrate Pi Day with a key lime pie? You won’t be alone. According to new data from e-commerce accelerator Pattern, key lime pie is the number-one type of pie American shoppers prefer when planning their Pi Day celebrations.  

Why it matters: With National Pi Day fast approaching, many U.S. shoppers are in the market for a tasty treat to celebrate the occasion. Now is a great time for online retailers to plan ahead by making sure they have the inventory in store to satisfy consumers’ sweet tooths.  

What we’re seeing: Pattern’s data science team analyzed demand data on Amazon for every day of 2023 to understand which pies were most popular among U.S. shoppers on Pi Day as this may be a strong indication of what to expect for this year’s celebrations. Here are the top types of pies Americans purchased during Pi Day 2023:  

  1. Key Lime Pie
  2. Cherry Pie
  3. Pecan Pie
  4. Pumpkin Pie
  5. Chocolate Pie
  6. Coconut Cream Pie
  7. Blueberry Pie
  8. Sweet Potato Pie
  9. Chocolate Cream Pie
  10. Peach Pie

What about pricing? While America’s favorite pie saw the biggest increase in price year over year, most other fan favorites have experienced inflation reversal from 2023 – 2024. Here’s what shoppers can expect in terms of pricing for their Pi Day celebrations:  

  • Pumpkin Pie prices dropped by 8% from 2023 – 2024
  • Chocolate Cream Pie -6%
  • Chocolate Pie -4%
  • Peach Pie -3%
  • Coconut Cream Pie -2%
  • Cherry Pie -1%
  • Pecan Pie +1%
  • Sweet Potato Pie +1%
  • Blueberry Pie +3%
  • Key Lime Pie +5%

Baking up savings: Shoppers looking to save more on their Pi Day celebrations may want to consider baking their own pies as prices for pie crusts and other baking essentials have seen either no price change or inflation reversal year over year. Here’s what the data show:

The takeaway: While key lime pie is the clear favorite among American shoppers, they may pay a higher price for popularity as they prepare for their Pi Day celebrations this year. However, plenty of other popular pie choices have seen a decrease in price and the cost of baking essentials has also dropped, so indulging in a sweet treat this Pi Day shouldn’t place a strain on consumers’ wallets.

  • Pattern’s data science team analyzed pricing and demand data on Amazon for every day of 2023 and 2024 to understand what shoppers can expect from the Pi Day landscape this year. If you’d like to use sweet insights like these to strengthen your e-commerce strategy, contact our team online to learn more today.