Get up to date with this week's ecommerce headlines from around the globe.
Amazon is planning two Prime shopping events this year
Amazon’s ‘Prime Day’ dates this year are the 12th - 13th of July, an event where items on the marketplace are heavily discounted. For the first time, Amazon will hold two Prime Day events. Merchants have been informed and asked to begin submitting promotion deals for the second Prime day, ‘Prime Fall Deal Event’.
Amazon introduces new e-cargo bikes in London to replace van deliveries
Amazon has created a new fleet of e-cargo bikes and on-foot delivery staff in an effort to replace all van deliveries across London. With its initial ‘micromobility’ hub in Hackney, the initiative is set to reduce carbon emissions and congestion on the roads in the city as the company drives towards a ‘global net-zero carbon future’.
Klarna’s valuation crashes from $46bn to $6.5bn USD
Buy-now-pay-later fintech company, Klarna, has been valued at a fraction of its original valuation just over a year ago. The company was one of Europe’s most valuable private companies, but since cutting over 10% of its workforce, struggling amidst surging inflation and falling discretionary spending, investors are taking a more cautious approach.
FedEx and eBay team up to boost APAC business
FedEx has announced a new partnership with eBay, to provide eBay sellers in the Asia Pacific region with access to all of FedEx’s delivery services. Smaller merchants and business owners selling on eBay will benefit from this collaboration, along with more established merchants, as the APAC ecommerce market is expected to grow by around 14% YoY.
JD.com is set to issue shares worth $220m USD to Tencent for WeChat access
In order to access certain services on Tencent’s WeChat platform, JD.com has said it would issue shares worth $220 million USD to Tencent over three years. The deal follows Tencent’s sale last year of a $16.4 billion stake in JD.com to Walmart, which also extended an existing partnership with the WeChat owner.
The Hut Group share price struggles after bidding war
THG has struggled throughout the year, and after rejecting several takeover bids, the company has seen its share price plummet and has struggled to gain in the market. Directors believed the offers were undervaluing the company, but then saw shares tumble by 29% and the company’s share price has not been able to return to where it was trading before the takeover talks dominated the news.
European ecommerce grew 13% in 2021
Ecommerce has continued to grow in Europe, even though the number of online shoppers has fallen. After its peak in 2020, ecommerce growth now seems to be slowing down and stabilising, but is still on a continued upward trend. Crossborder ecommerce represents 40% of purchases, with the highest number of online shoppers being in Western and Northern Europe.
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Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces.
Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.
So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.
Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products.
An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.
An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.
Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.
At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services.
It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.
It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.
The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.
Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces.
With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.
Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.