Get up to date with this week's ecommerce headlines from around the globe.
Amazon opens first physical clothing store with tech-enabled fitting rooms
Amazon has opened its debut Amazon Style store in Los Angeles, where customers can enjoy a personalised shopping experience. The store allows shoppers to use an app to scan items they want to purchase, and provides them with a choice to have the items sent to a fitting room or straight to the checkout counter, where they can pay with Amazon’s palm recognition service. The touchscreen panels in the fitting rooms allow the user to browse other options and even purchase them digitally.
Amazon shareholders reject 15 motions on worker rights and environment
Investors presented 15 resolutions to positively influence Amazon’s environmental impact and treatment of workers, and Amazon shareholders voted to reject all resolutions that were brought forward. Amazon’s board argued in its proxy statement that it has already acted to address the underlying concerns of the proposals that were put forward.
Amazon and Walmart have empty shelves and excess staff
Following a period of accelerated growth during the pandemic, when shoppers were purchasing more online, online retailers are now seeing a slow of business. Two of the largest ecommerce giants, Amazon and Walmart, have been unsuccessful in anticipating staffing and warehousing needs, experiencing reduced productivity and higher costs.
Ebay Ads research finds shoppers turning towards second-hand items
The cost of living crisis is pushing consumers to shop for second-hand items. A survey of 1000 consumers found that 30% are putting more thought into their purchases, and buying a higher amount of second-hand items in an effort to save money. Between the rising cost of living and a growing desire to shop sustainably, the move towards ‘pre-owned’ has been rising consistently year-on-year.
Klarna switches focus to short-term profitability
After cutting 10% of its staff amid a ‘likely recession’, buy now pay later giant, Klarna, has decided to change its strategy. Rising prices, shifts in consumer sentiments and the ongoing war in Ukraine has resulted in the company needing to raise capital. Klarna’s CEO has mentioned that the company will change the weighting of its investments, focusing more on short-term profitability instead of long-term new, potential investments.
Alibaba, Tencent and JD.com have all posted their slowest revenue growth
Chinese tech giants, Alibaba, Tencent and JD.com, have all seen their slowest revenue growth to date. Beijing’s tech crackdown and a recent Covid resurgence with stay-home orders in China has disrupted supply chains and logistics, creating challenges for efficiency and growth.
Alibaba exceeds analysts’ expectations as its stock rallied by 15%
Chinese tech giant, Alibaba, continues to grow despite facing recent challenges. Meanwhile, the company’s main competitor, Singapore-based Shopee has grown by 94% in the same period. Assuming Alibaba is on track to achieve 5-10% growth this year, Shopee has the opportunity to beat the Chinese giant’s stable by 15-30%.
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Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces.
Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.
So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.
Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products.
An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.
An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.
Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.
At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services.
It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.
It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.
The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.
Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces.
With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.
Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.