Get up to date with this week's ecommerce headlines from around the globe.
After only six months, ecommerce firm Shopee has announced it is ending its operations in India.
Due to both operational decisions and government pressures, the loss-making firm is now set to shut down all retail operations in India.
The move also follows a government ban on Free Fire, a gaming application ran by Shopee’s parent company, Sea - which resulted in a $16 billion USD market value drop in just one day.
UK-based retailer Morrisons has announced it is partnering with on-demand delivery platform Gopuff.
The multi-year deal is Gopuff’s first partnership with an EU retailer and will allow users across 20 UK cities to have Morrison’s groceries products delivered in minutes.
Gopuff has raised $3.4 billion USD in funding from overseas investors with the aim of taking advantage of promising growth opportunities.
Selfridges has launched the first virtual department store as part of Metaverse Fashion Week, located in the virtual world ‘Decentraland’.
Anyone is welcome to explore the store as a guest, with limited access to view exclusive NFTs. For access to all features, the user will need to link their crypto wallet.
According to Etsy’s recent annual report, there will be a 5 to 6.5% rise in fees for those selling on their platform.
The marketplace states that this is being done with the intention of reinvesting into the platform to make improvements for all users.
As a result, Etsy sellers and merchants are proposing a petition, which already has 800 signatures, where they are switching their stores to vacation mode in an effort to petition against the spike in fees.
Amazon has revealed it would be focusing its strategy on retaining Prime users, rather than acquiring.
The company has also announced that it will be closing 68 of its brick and mortar stores, keeping only Whole Foods, Amazon Fresh, and Amazon Go with the aim of incentivising current Prime users to visit these retail shops.
The company is also set to launch Amazon Style in the U.S this year, an experiment testing customer repeat visits.
ESW, a leader in direct-to-consumer (DTC) ecommerce, has formed an alliance with delivery company, UPS, allowing for an easier and more effective cross border experience for brands wanting to sell DTC in international markets.
Data has shown that Millenials and Gen Z shoppers prefer to purchase products cross-border that they cannot source locally.
With the combination of the data & technology at ESW and the logistics & planning at UPS, a far more global consumer reach can be achieved.
Expansion plans for MyDeal have included a launch of Amazed.com, a new global activities marketplace, offering local experiences and activities.
With COVID restrictions easing worldwide, the market for travel and experiences is growing. MyDeal sees opportunities to expand into New Zealand, the UK and the US.
North America-based luxury marketplace, ShopThing, has raised $10 million USD in a Series A funding round.
Personal shoppers and influencers use live streaming to promote products on the marketplace, allowing customers to view items in real stores, get information about sizing and then proceed to purchase their chosen items through the IOS App.
Find relevant content to accelerate your ecommerce business. Stay on top of industry trends and best practices.
Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces.
Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.
So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.
Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products.
An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.
An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.
Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.
At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services.
It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.
It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.
The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.
Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces.
With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.
Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.