Get up to date with this week's ecommerce headlines from around the globe.
Amazon has opened its largest delivery station in Abu Dhabi
Ahead of Prime Day sales kicking off in July, Amazon has opened the second largest delivery station in the United Arab Emirates. The station will provide same-day and one-day deliveries to customers across Abu Dhabi and even some areas further out. The opening will provide opportunities for new employees and also for Amazon’s delivery service partners in the UAE.
Amazon executives raise concerns about losing warehouse staff
Amazon has received a lot of criticism for how it treats its employees, mainly due to poor working conditions and injury rates. A leaked internal document has revealed that the ecommerce giant could run out of warehouse staff in the United States by 2024, as its attrition rate reached 123% last year.
Amazon unveils new warehouse robot
Amazon has introduced a new warehouse robot, which is able to move heavy carts and operate safely with other humans working in the area. The company claims the robot is not replacing human workers, but rather, will help to address safety concerns amidst Amazon’s recent injury rate and labour crisis.
Shopify & Twitter team up to launch Twitter Shopping
Shopify has partnered with Twitter to launch Twitter Shopping as a social commerce strategy. The platform will have 2 sections, Shop Spotlight and Twitter Shops. Spotlight allows merchants to offer up to 5 products directly on their business profiles in a carousel format, whereas Twitter Shops is a separate shopping tab where merchants can showcase up to 50 products, essentially a new social storefront.
Walmart takes majority stake in automation technology company Symbotic
Retail giant, Walmart, has acquired a majority stake in automation firm, Symbotic. As an expansion of a previous partnership, Walmart aims to bring Symbotic’s automation technology to all 42 of its regional distribution centres over the next 8 years. The technology will assist the ecommerce company to increase its capacity to ship and receive products to stores and better its inventory accuracy.
Klarna announces loyalty card and in-store payments in the UK
BNPL company, Klarna, is launching a ‘Loyalty Card’ feature in its app, where customers are able to access their physical loyalty cards digitally. It has also rolled out a ‘Digital Cards’ feature, allowing users to purchase any item in three interest-free instalments at participating retailers. These additions mean UK consumers do not have to carry another card, and the shopping process is made more convenient.
Klarna fires back at Barclays BNPL report
The head of Klarna UK has slammed Barclays, calling the bank’s BNPL report “mind-boggling” and “irresponsible”. The multinational bank recently published a report on the BNPL industry, in which it warned of the dangerous amount of debt consumers could find themselves in if they rely on the service.
Buy-now-pay-later regulations strengthened and will now include ‘affordability checks’
The UK BNPL market doubled in 12 months last year, with 37% of British citizens having used a payment-splitting plan, from companies such as Klarna or Clearpay. As the UK government attempts to regulate the BNPL sector, ‘affordability checks’ have been added, including tougher regulations of interest-free BNPL credit agreements. Lenders will need to ensure the loans are affordable, and providers must conduct affordability assessments before offering customers one of the payment splitting plans.
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Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces.
Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.
So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.
Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products.
An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.
An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.
Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.
At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services.
It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.
It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.
The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.
Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces.
With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.
Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.