Global Ecommerce Weekly News: 20th January 2022

Clea Boyd-Eedle

January 20, 2022

20th January 2022:

Get up to date with this week's ecommerce headlines from around the globe.

Supply chain issues in Australia expected to worsen

  • Driver and pallet shortages are causing supply chain issues across Australia, leaving supermarket shelves bare and forcing stores to impose purchase limits on certain products.

  • Up to half of all drivers are unable to work due to illness or isolation, prompting the Australian Government to cut short isolation periods for drivers.

  • The situation is expected to worsen as Omicron spreads across the country.

Read more on Internet Retailing

Reebok to be brought to China by Authentic Brands Group and Tristate Holdings

  • ABG, who acquired Reebok from Adidas, will be bringing Reebok to China, Hong Kong, Macau and Taiwan by the end of Q1 2022.

  • The company has signed a long-term licensing agreement with Tristate Holdings, who will act as the sole operator of Reebok’s retail stores, e-commerce operations, and distribution within the market.

Read more on Fashion United

The Hut Group provides FCA with data to prove share price manipulation

  • The Hut Group (THG) has handed over data to the Financial Conduct Authority (FCA), aiming to prove that investing hedge funds and stock brokers conspired together to push down the company’s share prices.

  • THG had a dismal IPO when the company was listed in 2020, with £2 billion wiped off the company’s value in the following months.

Read more on Charged Retail

French alternative to Amazon, Ankorstore, becomes unicorn with €1.75bn valuation

  • France-based marketplace Ankorstore has raised €250m in a Series C funding round to reach a valuation of €1.75bn, making it France’s latest unicorn.

  • The marketplace offers products from more than 200,000 independent retailers from 23 countries across Europe, putting a focus on local retailers and making their products more accessible.

Read more on Silicon Republic

JD launches Ochama, robotic stores in the Netherlands

  • has opened its first stores under its new brand Ochama in Leiden and Rotterdam in the Netherlands.

  • The Ochama stores will incorporate robot technology to pick and pack orders, offering a high-tech, seamless experience for customers.

  • Ochama uses a dedicated app, allowing customers to browse and purchase products before arriving at the store where robots fulfill their orders.

Read more on Internet Retailing

The Very Group records double-digit revenue growth compared to pre-pandemic figures

  • UK-based etailer The Very Group has released its Christmas performance figures, recording a rise of 11.5% in revenue compared to its 2019 pre-pandemic figures.

  • The company has also recorded a 21.9% growth in sales in the same two year period, signaling consumer’s ongoing favourability of online shopping.

Read more on The Retail Bulletin

Belgian government to introduce stricter measures to counter fraud reference pricing

  • The Belgian government will be invoking an EU directive to protect customers against increasing fraud reference pricing practices.

  • The directive stipulates that any discounted price will have to be compared to a reference price, the lowest price the product was offered within 30 days pre-sale.

Read more on Retail Detail

WeChat releases user and platform insights for 2022

  • WeChat has just released its official data pertaining to its users and platform insights, unveiling huge growth, especially in regards to in-app retail spending.

  • Mini Programs are sub-applications within the platform that allow users to manage tasks, access services, and also facilitate e-commerce transactions.

  • In 2020, over 100 million WeChat users used Mini Programs to shop from retail stores and retail transaction volume grew 100% from 2021 to 2022.

Read more on China Internet Watch

Gen Z leading demand in China for imported goods on Tmall Global

  • Shoppers born after 2000 (Generation Z) are the fastest-growing consumer demographic on Alibaba’s Tmall Global, the Chinese marketplace giant has revealed.

  • The number of Tmall Global users who were born after 2000 grew 70% from March 2020 to March 2021.

  • Tmall Global, a cross-border platform, has 100 million annual active users, with 30% of users being born after 1995.

Read more on Alizila

Amazon backs away from decision to stop accepting Visa payments in the UK

  • Amazon has reversed its decision to no longer accept Visa payments on its UK site, following discussions with the payment provider.

  • Whilst a final agreement has not yet been made between the two parties, Amazon has promised that users would not be affected, and would still be able to use their Visa cards as payment on the platform.

  • Amazon had announced it would no longer accept Visa payments late last year, a move which would possibly affect thousands of UK businesses and millions of customers.

Read more Charged Retail

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Sept 22, 2022

How an Amazon SEO Agency Should Be Serving Your Brand

If you’re in the global ecommerce space, you are most likely aware of Amazon, and probably selling your products on the marketplace. With over $470 billion in sales in 2021 alone, Amazon stands as the third largest company in the world based on revenue. The ecommerce giant is a household name in the U.S. and working hard to grow its market share across five continents worldwide.

Having your products available on Amazon and being competitive there, though, are definitely two different things. If you want to really succeed on Amazon, you’ll need specialized insight into how Amazon works and how to make it work for you. So, for many brands, it’s a great idea to work with an Amazon Search Engine Optimization (SEO) agency.

At Pattern, Amazon SEO optimization service is one of our key competencies. We understand that technology, data-driven insights and expertise  are the most important tools brands can leverage to win top listing spots on digital marketplaces. With expert teams and years of experience, we help brands conquer the Profitability Death Spiral as they compete with other products and sellers online. We offer Amazon SEO agency services as a core solution to brands that need more resources to get ahead. 

What is an Amazon SEO Agency?

An Amazon SEO agency serves brands by improving their products’ rank and listing performance on Amazon. They make strategic decisions about ad spending and placement that lead to higher traffic, conversions, and revenue for ecommerce brands.

A great Amazon SEO Agency partner will:

Prioritize Your Success

Unfortunately, many Amazon SEO agencies profit in unfair ways from your brands’ perceived success based on the ROAS numbers they provide. This is done through including branded search terms in ROAS reports, which naturally skew listing performance

Let’s say, for instance, your brand is called “Annie’s” and you sell lollipops. Your brand has a very high likelihood of winning the top listing spots on Amazon for lollipop search terms that are paired with “Annie’s,” your brand name. So, SEO agencies will spend your ad money on those terms and report a very high ROAS. 

To avoid scenarios like these, it’s best to look for an agency that either calculates their profits on metrics other than your ROAS scores or weighs branded search terms differently in the performance metrics reports. Regardless of your Amazon SEO agency’s cost structure, you should align onbranded search terms before committing to a scope of work.

Provide Detailed Competitive Insight

A great indicator of a high-quality Amazon SEO agency is the level of insight they can provide into your competitors’ listing positioning and how it compares to yours. Data fanaticism is so important at Pattern that we’ve developed proprietary technology to display this exact information with precise detail for every brand we work with. In fact, you can find our free version here to see how you compare to some of your top competitors based on ASIN.

It’s certainly possible to improve your Amazon search performance with blind spending strategies. But a truly great solution will help you to know where your dollars are at their most powerful and competitive.

Reduce Your Ad Spend Over Time

Amazon’s A10 algorithm prioritizes customer satisfaction—it wants to show consumers the best products that align with their search intent to improve conversions and sales. So, the best way to gain momentum on Amazon is to work on incremental wins. 

Improving your performance on more obscure search terms that align with your customers’ search intent is a great way to increase ROAS for the long term. A10 will reward your success with better rankings on higher-volume search terms and the virtuous cycle can help you conquer your most-coveted listing spots. And the best part? This process of gaining momentum, if done right, will naturally decrease your ad spend over time as Amazon recognizes your value and works with you to keep your products at the top of consumers’ search results.

Amazon SEO Optimization and More

As an Amazon SEO specialist, Pattern knows how to help your brand win better success for long-term profitability on Amazon. With our data-driven tools and brilliant teams of ecommerce experts, we help brands with listing management, content optimization, Amazon ad strategies, and more.

Contact us to learn more about our SEO optimization services.

Sept 21, 2022

How An Image Change Instantly Increased Stance’s Conversion Rate on Amazon

It’s challenging for brands on their own to maintain the many different focus areas to have remarkable success on their own D2C platform. But ecommerce is a complex, growing landscape and encompasses more than just your own DTC site. An effective ecommerce strategy includes multiple different digital marketplaces, such as Amazon, and it is an uphill battle for brands to stay competitive, relevant, and drive conversions across all.  

Brands can have in-house experts who specialize in different areas of ecommerce, but it’s extremely difficult to have the depth of resources to stand up an entire team of experts who know all the intricacies and nuances of each ecommerce channel.

Pattern, the premier global ecommerce accelerator, has marketplace experts in all areas, across all global marketplaces, who help any brand expand their bandwidth, gain access to new resources, data, and expertise, while accelerating their ecommerce growth.

Download our Stance 1-page Case Study

Amazon Creative Underperforms for Stance   

Stance is an extremely popular, fast-growing, and visually engaging lifestyle clothing brand.  Stance’s in-house creative experts nailed down their D2C product imagery and established a clear brand vision and voice on its own platforms. However, the problem was that the product images that work on their D2C sites differ from images that perform well on Amazon and other ecommerce marketplaces.

Stance was in search of a partner with deep knowledge of and experience on ecommerce marketplaces who could help curate lifestyle and product imagery catered to Amazon.

Original Stance Product Images on Amazon:

Pattern Creates Stellar Amazon Images for Stance

As its 3P partner on Amazon, Pattern experts organized, produced, and shot product imagery that highlighted the brand and the product while complying with Amazon best practices.

To accompany the new, updated image look and layout, brand experts also revised the overall listing. This included:

  • Adding information like a size guide, quality materials, etc. on specific product imagery

  • Brand highlights such as the brand’s mission statement in the image stack

  • Additional lifestyle imagery that was consistent with its other ecommerce channels       

Stance Product Images with Pattern:

Stance Sees an Instant Conversion Rate Increase by 13%

  • Same day results when the images were updated:

    • Average Conversion Rate Before Image Stack Update: ~21.8%

    • Average Conversion Rate After Image Stack Update: ~34%

Pattern Can Help Brands Curate Quality Content for Amazon and Beyond

Pattern has the unmatched expertise to help brands make smart decisions and strategies to ensure all channels flourish. Creative and copy experts for Amazon and other digital marketplaces will make sure your image stack, copy, and product listing is curated, optimized, and impactful to grow your brand and increase conversion.

Get in touch with our team to learn how Pattern can reimagine your creative strategy.

Sept 20, 2022

4 Ecommerce Marketplace Consultant Must-Haves

Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces. 

Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.

So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.

Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products. 

What is an Ecommerce Consultant?

An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.

An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.

Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.

1. Brand Obsession/Specialization/Passion

At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services. 

2. Proven Results

It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.

3. Wide Range of Marketplace Expertise

It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.

4. Network of Resources

The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.

Achieve Your Ecommerce Goals With Pattern

Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces. 

With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.

Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.