Get up to date with this week's ecommerce headlines from around the globe.
Prime suing Amazon after it ends its free Whole Foods delivery perk
Until now, Amazon Prime customers have been able to get free 2 hour delivery on Whole Foods products and orders of $35 and above. Prime users are suing Amazon for ‘depriving members of the benefit of their bargain’, saying the company should have reduced the cost of the Prime membership accordingly.
Amazon offering to share marketplace data with sellers
In 2020, the EU Commission charged Amazon with using its size, power and data to gain an advantage over competitive merchants selling on its platform. In an attempt to avoid a fine and persuade EU antitrust regulators to close investigations, Amazon has offered to share marketplace data with sellers and boost visibility of rival products on its platform.
Amazon ramps up social media influencing campaign
Amazon is flying influencers to high-end resorts to push social media presence. Influencers are given the opportunity to earn some money by promoting the company’s products on their own social media accounts. The online influencer marketing industry has grown from $1.7 in 2016 to $13.8 billion in 2021 and is expected to see further increases this year.
Walmart could be considering to launch in the UK
Online retailer, Walmart, may be thinking about bringing its platform to the UK, which the marketplace itself is denying. Allegedly, the company is asking UK sellers to sign up to Walmart Marketplace, which could prove to be the competitive rival to current dominating ecommerce retailer, Amazon.
Shopify shareholders vote in favour of protecting CEO
Shopify’s CEO, Tobias Lutke, has been granted a 40% voting stake, or a special ”founder share”. The company recently went through its slowest quarterly revenue growth since going public in 2015. Investors have said they have faith in Lutke to take the company further amid industry challenges.
Shopify launches ‘Audiences’ to help sellers combat Apple’s privacy changes
Shopify is expanding into the advertising market in order to combat Apple's privacy changes. The new policies have made it harder for merchants to target and measure digital advertising. ‘Audiences’ was created in response to Apple's privacy changes, making it easier for Shopify sellers to find customers on Facebook and Instagram.
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Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces.
Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.
So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.
Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products.
An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.
An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.
Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.
At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services.
It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.
It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.
The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.
Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces.
With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.
Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.