Consumers Can Pamper Mom for Less in 2023

 2 minute read time
a geometric depiction of a bouquet of flowers

Easing Inflation Rates for the Most Popular Mother’s Day Gifts 

Thanks to easing inflation rates among the most popular Mother’s Day gifts, consumers can look forward to showering Mom with presents without feeling the pinch in their wallets. According to new data from our data science team, the top ten most popular Mother’s Day gifts of 2022 saw an average price decrease of -1.60%. 

Why it matters: Consumers have struggled against climbing inflation rates for the past 12 months, but cheaper gift options in 2023 should allow shoppers to pamper Mom without getting pummeled at checkout. 

What we’re seeing: We ranked the top ten most popular Mother’s Day gifts in 2022 based on highest increased demand in the weeks leading up to the holiday. Here’s are the top ten most popular Mother’s Day gifts that shoppers searched for on Amazon last year:



  1. Foot Massagers held 20% of the total share of demand in 2022
  2. Women’s Shoes 16%
  3. Kitchen Gadgets 15%
  4. Digital Photo Frames 14%
  5. Back Massagers 12%
  6. Neck Massagers 9%
  7. Scented Candles 6%
  8. Makeup Kits 4%
  9. Gardening Tools 3% 
  10. Women’s Clothing 3%

The best part: Consumers can expect to pay less for many of the most popular Mother’s Day gifts of 2022. Here’s how the ten most popular Mother’s Day gifts from 2022 have changed in price since last year:

Foot Massagers saw -5.64% decrease in price since last year
Women’s Shoes 0%
Kitchen Gadgets +1.83%
Digital Photo Frame -10.93%
Back Massager +1.27%
Neck Massager -3.63%
Scented Candles +4.78%
Makeup Kit -2.03%
Gardening Tools -2.90%
Women’s Clothing +1.24%

The takeaway: As the holiday approaches, online retailers should prepare by stocking up on shoppers’ most favorite items for Mom. With lower prices on the most popular gifts, consumers can look forward to celebrating Mother’s Day without worrying about their wallets.

Pattern’s data science team analyzed pricing data on Amazon during every day of 2022 and 2023 so far to understand how economic forces are impacting the cost of favorite Mother’s Day gifts among U.S. consumers. If you’re interested in using insights like these to take your ecommerce strategy to the next level, contact Pattern for more information today.

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