2022 Ecommerce Consumer Price Index – Amazon

Pattern Data Science

September 1, 2023

ECPI Overview Page Header - Toys & Games

Jump to Category

Toys & Games

To understand and find pricing patterns in 2022, we analyzed the price of the most popular products in every category on Amazon during every day of the 2022 calendar year, including the toys & games category. The result is a comprehensive look at how the prices of toys & games vary over the course of a typical year following the pandemic.

Key Takeaways

  • Toys and games consistently change in price throughout the year, but always remain below the $50 average. The exception being Dec. 25, when the average price increases to $51.
  • The ideal time to find affordable prices is in Q4.
  • Prices tend to increase during major holidays and events.

How does the price of toys and games on Amazon vary throughout the year?

  • Price spread: ↕ 15%
  • Most affordable day: Dec. 14
  • Least affordable day: Dec. 25
  • Most affordable quarter: Q4
  • Least affordable quarter: Q2


Which months are best for buying toys and games on Amazon?

Prices consistently drop near the end of the year, starting in August.

What are the top 5 days for buying toy and games on Amazon?

The most affordable days fall near the end of the calendar year, specifically October and December.

  • No. 1: Dec. 14
  • No. 2: Oct. 12
  • No. 3: Oct. 4
  • No. 4: Dec. 19
  • No. 5: Oct. 11

What are the bottom 5 days for buying toy and games on Amazon?

If you’re thinking about doing your Christmas shopping last minute, you might want to think again. The most expensive days to purchase toy and game products fall on major holidays, including Christmas Eve and Christmas.

  • No. 1: Dec. 24
  • No. 2: Dec. 25
  • No. 3: Jul. 4
  • No. 4: Jun. 18
  • No. 5: Jul. 3

How does the price of toy and games change during holidays?

This category consistently increases in price throughout the year, reaching up to 10% more than the average price for the year.

How is inflation impacting prices on Amazon so far in 2023?

Pricing for toys & games has remained consistent for 2023 following similar patterns as the previous year, with one exception being the prices are slightly higher than they were in 2022.


Pattern analyzed the prices of more than 714,000 of the most popular products in every category in the U.S. Amazon marketplace for all 365 days of the 2022 calendar year. Products only qualified for the index if they were one of the three most popular products in their category during the year. Percent change in product price represents the variability of the price of each product each day of the year against its average price for that same year.

Explore Our Ecommerce Resource Library

Find relevant content to accelerate your ecommerce business. Stay on top of industry trends and best practices.

1P vs 3P
Amazon 1P vs. 3P: Pros & Cons Brands Need to Know

Whether you’ve been selling your products on Amazon for years or you’re just starting out, you’ve probably wondered if 1P or 3P is...
build brand awareness on se asia social
3 Ways to Build Social Media Brand Awareness in SE Asia

In the ever-evolving world of digital marketing, building brand awareness on social platforms is critical to brands’ success,...
Two wedding bands linked together
The Rise of the Budget Wedding

Increased Demand for Wedding Décor on Amazon YOY According to new data from ecommerce accelerator, Pattern, brides and wedding planners...

Digital Shelf

Sorry, Digital Shelf is undergoing maintenance.
Please check back soon.