Beauty & Personal Care
To understand and find pricing patterns in 2022, we analyzed the price of the most popular products in every category on Amazon during every day of the 2022 calendar year, including the beauty & personal care category. The result is a comprehensive look at how the prices of beauty & personal care products vary over the course of a typical year following the pandemic.
Key Takeaways
- Beauty and personal care enthusiasts will get the most bang for their buck during the summer months, when prices decrease the most consistently.
- In a typical year, prices for beauty and personal care products increase by an average of 4% during Q1 and Q4.
How does the price of beauty and personal care products on Amazon vary throughout the year?
- Price spread: ↕ 17%
- Most affordable day: Oct. 12
- Least affordable day: Jan. 8
- Most affordable quarter: Q3
- Least affordable quarter: Q1
Which months are best for buying beauty and personal care products on Amazon?
Beauty and personal care products usually reach their best priced season in the middle of the calendar year, during the warm months.
What are the top 5 days for buying beauty and personal care products on Amazon?
In a typical year, beauty and personal care products are most affordable near the beginning of the school year, when prices can decrease by 7% compared to the average price for the year.
- No. 1: Oct. 12
- No. 2: Sep. 1
- No. 3: Oct. 13
- No. 4: Aug. 1
- No. 5: Aug. 2
What are the bottom 5 days for buying beauty and personal care products on Amazon?
Consumers may want to avoid purchasing beauty and personal care products near the end of December and beginning of January.
- No. 1: Jan. 8
- No. 2: Jan. 4
- No. 3: Dec. 25
- No. 4: Dec. 20
- No. 5: Jan. 2
How does the price of beauty and personal care products change during holidays?
Prominent holidays are, by and large, the most expensive time for consumers to purchase beauty and personal care products on Amazon.
Methodology
Pattern analyzed the prices of more than 714,000 of the most popular products in every category in the U.S. Amazon marketplace for all 365 days of the 2022 calendar year. Products only qualified for the index if they were one of the three most popular products in their category during the year. Percent change in product price represents the variability of the price of each product each day of the year against its average price for that same year.
