Growing an ecommerce business can get pricey. When you’re selling on Amazon as a 1P seller, you have to cover damage and freight allowance fees as well as base accrual fees. Then you have to pay personnel or an agency for advertising and marketing. Even more costs get tacked on when you start expanding into new markets or channels. Soon, you’re spending more money than you have to.
A better solution is a partnership with an exclusive third party seller like Pattern. Pattern provides you with almost every service you need to grow on ecommerce—this includes marketing, SEO, shipping, customer experience, and marketplace expertise to name a few. Rather than make several different payments, the cost of these services are consolidated into one affordable fee (a lower margin when we buy your product), helping you save money and grow your business more quickly in the process.
Here are some important cost savings to consider as you consider a partnership with Pattern.
Selling in a 1P relationship with Amazon can get spendy, because there are lots of different allowances and fees you have to cover. Amazon charges 3-10% of your Amazon sales for damage allowances and returns, and your base fees alone will cost 12-30%. Even in an insourced 3P relationship, where those fees don’t apply, you’ll end up paying 3-30% for FBA.
When you work with Pattern, you pay nothing to Amazon and your FBA fees are included in your partnership fee. We also cover logistical costs you’ll need to address, like inbound shipping, labeling, customer service, and Amazon error reimbursement.
Most businesses will hire a variety of agencies to grow their business and improve their branding, but for every different agency you work with comes a separate cost you’re having to make upfront for their services. Pattern cuts those costs down or out completely by giving you one source to pay rather than two to five. We also help you save on agency costs because your contractual agreement with us will be for a shorter time period: most Pattern contracts have a sixty day minimum.
Advertising is a key component of ecommerce success. Most brands either pay a third-party service for advertising support at a high cost, or they hire internal staff to manage ads. A Pattern partnership can eliminate the need and cost for both, as we offer campaign management, proprietary optimization technology (Predict), and robust metrics reporting far beyond what Amazon shows in Seller Central. We also give our partners access to a digital shelf for their products and Laddered Destiny keywords. All of this is included in our partnership at no charge.
Our partners are responsible for contributing the marketing spend for advertising efforts.
Pattern doesn’t just save you on Amazon fees. We also help you grow your profits long-term with data analytics, price control, omni-channel growth, and a team of experts who can help you extend your reach internationally when you’re ready to make that step.
Amazon doesn’t provide their 1P sellers with data about their conversion rates, which makes it tricky for brands to grow in that space. At Pattern, we eat, sleep, and breathe data, and we use it to help our brands achieve long-term growth.
A partnership with Pattern gets you data about things like what keywords increase your conversion rates and organic ranking and what how your customers feel about your product. We leverage predictive modeling and A/B testing to show you what works for your listings and what doesn’t. That’s all included in your Pattern bundle through our Predict software.
Wide distribution of your product can lead to unauthorized sellers in the ecommerce space violating your MAP and eroding your pricing online and offline. This can eat away your margins and long-term profits as well as harm your relationship with your authorized distributors.
Pattern gives you the tools to eliminate bad players, get your pricing under control, and enables you to better enforce your policies so that your long-term growth is both sustainable and protected from bad players. That helps you save both online and in your brick-and-mortar channel, because distributors can sell your product without worrying about their margins being cut.
When the time comes to expand your business, Pattern can help you tackle both domestic fronts and international fronts. While a single agency may only have expertise in one marketplace, Pattern has the ability to help you replicate all categories in multiple marketplaces and countries.
These kinds of services get spendy when you outsource them in a 1P or 3P limited relationship, because you’re paying for a variety of specialized services and personnel. At Pattern, we have feet on the ground in the most lucrative international markets as well as experts familiar with marketplaces across all channels where you can grow your business, like Amazon, Walmart, Amazon.UK, Alibaba, and JD.com.
A partnership with Pattern isn’t right for every brand—having more distributors to mitigate risk might be in your best interest, for example—but 97% of the brands we work with continue to work with us beyond their contract date because of what we can do for their business. The opportunity costs of going with a different kind of partnership are simply too great.
Pattern helps brands get additional revenue by cleaning up their channels and increasing their conversion rates by up to 40%. We also get our brands additional margin by helping them gain control on ecommerce.
The resources we offer brands aren’t just designed to clear up space for them on ecommerce. They help our brands become standouts in crowded channels and give them the brand presence customers love and trust.
To learn more about the cost savings you might experience in a partnership with Pattern, contact us using the form below.
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Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces.
Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.
So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.
Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products.
An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.
An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.
Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.
At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services.
It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.
It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.
The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.
Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces.
With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.
Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.
If you’re interested in expanding your brand internationally, you’re probably familiar with Tmall. Tmall is Asia-Pacific’s (APAC) largest marketplace, and indisputably the biggest ecommerce powerhouse in the world. It represents a huge opportunity for many brands, but entering the space is also a big challenge to take on.
At Pattern, we recommend brands looking to enter international markets should first focus on dialing in their domestic presence. Once you’re satisfied that your brand is well-represented and optimized locally, you’re ready to think about tackling new regions, like APAC, and launching on marketplaces like Tmall. Our top advice for entering Tmall is to understand and strategize around its three most important metrics: service, delivery, and content.
Service, delivery, and content ratings are the three elements that make up Tmall’s Detailed Seller Rating (DSR) score. Each component is scored on a scale of 1-5 that is displayed publicly on your brand’s Tmall flagship store page. This is meant to help consumers decide whether or not to purchase your products.
DSR scores are important because they’re highly influential in driving conversions—customers see DSRs as a way to quickly understand if a brand is trustworthy and worth buying from. They also matter quite a bit to Tmall itself—they monitor these scores and will take action to close flagship stores with low scores.
Let’s go over each element of the DSR score and some steps you’ll need to take to achieve high ratings.
Service is a huge ecommerce component in APAC marketplaces. In most other regions, product listings are static, and consumers use content and reviews to make a decision about what to purchase. On Tmall, consumers want to interact with your brand and test its validity before buying—each transaction takes at least one human interaction to convert.
So, to get a great service rating, you’ll need to have a large, established customer service team dedicated to Tmall sales that can offer real, human touchpoints and very fast response times. To get an idea of the speed your agents should be capable of producing, in our Tmall benchmarking exercise, 92.5% of brands’ customer service agents replied to queries via live chat within 30 seconds, 5% replied within one minute and the remaining 2.5% of brands took longer than a minute. So, look for a Trade Partner (TP) that has enough resources to compete with those numbers, support your sales, and maintain a good DSR score.
Another thing you’ll really want to focus on is a high-quality delivery experience for consumers. As in other regions around the world, Tmall consumers have high expectations for their delivery experience. In our Chinese consumer polling report that targeted consumers buying from Tmall Global, we found that 6% expected same-day delivery, 15% expected next-day delivery, and 46% expected 2-5 day delivery.They want to receive their products fast and they want the products to be undamaged and pristine upon arrival.
So, to achieve a high score for your delivery capabilities, we highly recommend partnering with a TP or ecommerce accelerator like Pattern (which serves as a TP) who has the ability to facilitate your distribution. Make sure your TP has the right infrastructure in place to support high-quality logistics experiences for all of your consumers—they should have an established, well-oiled delivery process in place and the capability to fluidly add you to their current fulfillment system.
As in every digital marketplace, content is a huge component of the decision-making process for consumers on Tmall—they can’t touch your product with their hands or see it in person before buying, so it’s important they’re empowered to make a good decision on whether or not to purchase based on the videos, images, and copy.
The goal is to make all of the content and relevant information on your flagship site easily-accessible—consumers should be able to visit your page and make a decision about whether or not to buy without navigating to a new site/page and taking their conversions with them. Images with text and extensive product details are a great way to do this, as well as making sure your service team can speak to all aspects of your product with any consumers (via text or chat).
As the world’s foremost brand partner for ecommerce acceleration, Pattern truly understands the significance of international expansion. With regional offices around the world, Pattern knows how to successfully launch and grow brands on Tmall and other marketplaces, with the data, insights, and marketplace intelligence to build the metrics that matter.
It’s important to have a fantastic brand presence, a knowledgeable guide, and a clear go-forward strategy for your best chance at success. With our in-country resources, expert teams, and extensive experience in growing brands around the globe, Pattern can help you get there.
Set up a call to get your international expansion strategy in motion.