Webinar Recap: Accelerate Your Marketplace Presence With WFS

Tiffany Milar

June 4, 2021

The retailer Walmart first opened up in 1962 with a simple mission: to offer customers the highest quality merchandise at the lowest price. And now, they’re continuing to pursue that mission by extending their reach via ecommerce with Walmart Fulfillment Services (WFS).

Here’s everything you need to know about WFS and how it can help Pattern brand partners win more sales:

What is Walmart Fulfillment Services (WFS)?

As part of their focus on ecommerce these past recent years, Walmart has released their own fulfillment platform called Walmart Fulfillment Services (WFS), which makes it simple for their merchants to deliver orders efficiently.

The program’s goal is to help merchants automate fulfillment so they can focus on what matters most: selling and marketing their products. Here’s how it works in four simple steps:

  1. Your store first ships their merchandise to one of Walmart’s WFS centers.
  2. Walmart will store, pick, pack, and ship orders for you when products are purchased.
  3. Your orders will be delivered within two days across all US states.
  4. Walmart will then handle all of the customer care and returns for your brand.

For your products to qualify for WFS, there are going to be a couple of requirements to respect. The criteria looks as follows:

  • You must be shipping your products to Walmart Fulfillment Centers in the US
  • Your product must not weigh more than 30 pounds
  • You can’t deliver any perishable or regulated products
  • Maximum product dimensions are 25″ x 20″ x 14″

4 benefits of WFS for your Amazon business

Walmart Fulfillment Services offer many opportunities for businesses to manage their store and sell more goods on Walmart’s marketplace. Here are the main benefits that come from taking advantage of WFS:

1. Simple pricing for businesses

WFS comes with a simple pricing structure that only comes with a fixed monthly fulfillment and storage price estimated on your product’s shipping weight to make life easier for merchants.

It means that stores will be able to easily offer Walmart customers low, competitive prices on their products. You also won’t have to go through countless estimations to determine how much you’ll pay to deliver orders.

2. Drive more product sales

Each order delivered via WFS comes with trusted “Shipped by Walmart” tagging and Buy-Box wins. According to Walmart, they increase sales growth by up to 50% due to boosting the customer’s trust.

**3. Wide range of support **

WFS comes with various resources to help stores on their journey. For example, you’ll get access to phone support and strategic advisory services seven days a week. This eliminates stress as you can get the answers to any question you might have on your orders or the fulfillment process, at any time.

Stores also get help from Walmart in terms of account management. The platform will provide you with custom recommendations on the best ways to optimize your business for growth and scalability.

4. Seamless customer service, returns, and replacements

Customer service can be challenging and take a toll on your schedule. That’s why Walmart does the hard work for you by managing all of your customer inquiries, refunds, and returns.

How working with Pattern helps you get the most out of WFS

WFS offers new ways for Pattern’s brand partners to win big on Walmart and has helped us boost our total Walmart sales. Here’s how Pattern’s connection to WFS is going to help widen your reach and drive more sales:

Create the best product listings on Walmart

Generating traffic to your product pages is just the first step. If you want to generate sales and conversions, creating product listings to get customers to pull the trigger will be essential. The aspects that drive a successful product listing include:

  • Content: How descriptive is your listing? From your product images to descriptions, everything needs to be as accurate as possible on the product page.
  • Offer: How competitive is your offer? Aspects that influence the value of your offer include shipping prices, speed, and in-stock rate.
  • Performance: How great is your customer performance? For example, you need to take into account the speed of your responses and your brand’s policy adherence.

By optimizing each of these three aspects, you’ll be on your way to create better product listings. But to make things even easier for our partners at Pattern, we have an algorithm that makes it simple to understand the power of your product listing.

Walmart Product Listing

Our platform assigns a percentage out of 100 to determine the quality of your product listing. From there, you can go back to your listing and use the data to improve your score. Even boosting your listing score by 10% could make a significant difference to your conversions.

Keep everything in your store in-stock

Another factor that influences the success of your business on Amazon is how well you can manage inventory. After all, you can’t sell a product if you don’t have an item available to sell in the first place.

Going out of stock frequently can harm your customer satisfaction and brand reputation. Retailers lose over $1 trillion in sales and revenue each year to stock-outs alone. Walmart itself admits to losing around $3 billion in yearly sales because of stock-outs.

The issue with inventory management is that it involves a lot of repetitive, manual work. Being able to forecast product demand accurately is also not an easy task due to the unpredictable nature of ecommerce.

That’s why Pattern helps manage their inventory and prevent stock-outs more effectively through our WFS Inventory Dashboard. You get access to all relevant data on your inventory, such as your predicate average GMV and the amount of money you lost due to stock-outs.

Manage WFS Inventory

By keeping track of all this data in one place, you’ll instantly know when it’s time to reorder an item that’s running out of stock. You’ll also be able to adapt your inventory based on product demand.

Analyze your performance and identify trends ahead of time

To drive the best results on Walmart, you need a clear idea of your store’s performance: what sales are you generating? Are there areas of weakness that you can improve?

Also, keep in mind that things in ecommerce are constantly changing quickly. For example, a simple viral Tik Tok video could instantly make one of your products unprecedentedly popular.

With Pattern’s sales dashboard, we provide you with 24/7 data on everything going on within your store. You’ll get a clear picture of whether or not your store is winning.

WFS Sales Performance Dashboard

If you’re not happy with the results, it’s not the end of the world. You can always take a step back to understand what is holding you back so you can improve. You can also look at the details of each of your items and identify which are your top-performing and worst-performing products.

The sales dashboard allows you to keep track of trends that are causing spikes in sales. From there, you can start preparing your inventory to keep up with the new demand.

Take your Walmart business to new heights with WFS

Walmart Fulfillment Services (WFS) make delivering your orders to customers a quick and easy process. And by partnering with Pattern, you can maximize the service and step up the customer experience on Walmart even more.

To learn more about Pattern’s services for Walmart businesses, request your demo today.

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Sept 20, 2022

Global Ecommerce Weekly News: 20th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon to raise pay and add extra work benefits for delivery drivers Following the rise in fuel prices and protests by Amazon workers, the ecommerce giant is raising its delivery drivers’ pay and adding more work benefits. Amazon has mentioned that it will be investing $450 million into rate increases along with an education program and a Delivery Service Partners program. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/14/amazon-to-raise-delivery-drivers-pay-and-add-more-work-benefits/) Amazon announces it will give away shipping software to merchants at no cost Amazon has recently announced that it will be giving ecommerce merchants free software to manage shopper orders on and off its platform as it extends its reach. The ecommerce giant will be ending monthly costs for sellers using Veeqo, a shipping software it recently acquired and instead offer to them a new, free shipping software. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/16/amazon-to-give-away-shipping-software-to-merchants/) --- Other Marketplace News --- Walmart unveils new virtual fitting rooms In an effort to drive clothing sales, Walmart has launched virtual fitting rooms while competitors reduce spending amid the cost of living crisis. The virtual try-on tool can be used by Walmart customers to virtually measure the clothing items and see how the products would look on them. Shoppers will now be able to see how over 270,000 clothing items on Walmart’s ecommerce site would look on their bodies. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/15/walmart-launches-virtual-fitting-rooms-to-drive-clothing-sales/?utmsource=Retail+Gazette+Subscribers&utmcampaign=2da7f0f8f8-EMAILCAMPAIGN202209150742&utmmedium=email&utmterm=0d23e2768b6-2da7f0f8f8-61040615) THG slashes sales and profit expectations The Hut Group has slashed its forecasts for 2022 as rising interest rates, inflation and energy costs take a toll on consumers. Previously, THG estimated its sales growth to be between 22-25% but after a recent evaluation, has lowered this prediction to between 10-15%. Initial predictions did not take into account the negative effects of ceasing sales in Russia and Ukraine along with the impact that the cost-of-living has had on consumer spending. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/15/thg-slashes-forecast-as-cost-of-living-crisis-hits-consumers-wallets/) --- Other Ecommerce News --- DHL and Post Office team up to provide click and collect services Through a partnership between delivery company, DHL and Post Office, a new click and collect service is to be tested at Post Offices before rolling out to over 1000 branches across the UK. Online shoppers will now have the option of choosing their local Post Office as a collection point, and DHL will fulfil the delivery aspect, opening up networks for both parties. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/14/post-office-partners-with-dhl-express-to-provide-click-and-collect-services/) US consumer watchdog plans to further regulate the BNPL sector The US Consumer Financial Protection Bureau (CFPB) has raised concerns regarding the collection of consumer data and the fast-growing nature of the BNPL sector, which includes companies such as Affirm and Klarna. The CFPB is worried that these companies could be negatively impacting consumers’ financial health and aims to put better regulations in place to ensure consumers are safe and empowered. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/16/us-consumer-watchdog-to-start-regulating-bnpl-sector/) Japanese ecommerce market estimated to grow by 6.9% in 2022 The ecommerce market in Japan, largely dominated by domestic online retailers including Reakuten and Mercari, is set to reach $194.3 billion USD in 2022, after seeing an annual compound growth rate of 5.2% between 2018 and 2021. This makes Japan the fourth leading ecommerce market globally, following China, the US, and the UK. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/13/japan-ecommerce-market-to-grow-by-6-9-in-2022/) Ecommerce brands are spending more on TikTok ads TikTok may soon be surpassing Facebook and Google as the most lucrative advertising channel, with ecommerce brands spending 60% more on TikTok ads in Q2. Facebook is still ahead as the top choice for ecommerce advertisers but only grew by 5.6% from Q1, while Google grew 20.5% in Q2, and Snap declined 10.8% in Q2. [Read more on SearchEngineLand](https://searchengineland.com/ecommerce-brands-spent-60-more-on-tiktok-ads-in-q2-387876)
Sept 20, 2022

4 Ecommerce Consultant Must-Haves

Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces. 

Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.

So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.

Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products. 

What is an Ecommerce Consultant?

An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.

An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.

Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.

1. Brand Obsession/Specialization/Passion

At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services. 

2. Proven Results

It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.

3. Wide Range of Marketplace Expertise

It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.

4. Network of Resources

The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.

Achieve Your Ecommerce Goals With Pattern

Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces. 

With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.

Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.

Sept 15, 2022

The 3 Tmall Metrics That Every Brand Needs to Know

If you’re interested in expanding your brand internationally, you’re probably familiar with Tmall. Tmall is Asia-Pacific’s (APAC) largest marketplace, and indisputably the biggest ecommerce powerhouse in the world. It represents a huge opportunity for many brands, but entering the space is also a big challenge to take on.

At Pattern, we recommend brands looking to enter international markets should first focus on dialing in their domestic presence. Once you’re satisfied that your brand is well-represented and optimized locally, you’re ready to think about tackling new regions, like APAC, and launching on marketplaces like Tmall. Our top advice for entering Tmall is to understand and strategize around its three most important metrics: service, delivery, and content.

What is Tmall’s Detailed Seller Rating (DSR)?

Service, delivery, and content ratings are the three elements that make up Tmall’s Detailed Seller Rating (DSR) score. Each component is scored on a scale of 1-5 that is displayed publicly on your brand’s Tmall flagship store page. This is meant to help consumers decide whether or not to purchase your products.

Why DSR Determines Success on Tmall

DSR scores are important because they’re highly influential in driving conversions—customers see DSRs as a way to quickly understand if a brand is trustworthy and worth buying from. They also matter quite a bit to Tmall itself—they monitor these scores and will take action to close flagship stores with low scores.

Let’s go over each element of the DSR score and some steps you’ll need to take to achieve high ratings.

DSR Score Elements

1. Service

Service is a huge ecommerce component in APAC marketplaces. In most other regions, product listings are static, and consumers use content and reviews to make a decision about what to purchase. On Tmall, consumers want to interact with your brand and test its validity before buying—each transaction takes at least one human interaction to convert.

So, to get a great service rating, you’ll need to have a large, established customer service team dedicated to Tmall sales that can offer real, human touchpoints and very fast response times. To get an idea of the speed your agents should be capable of producing, in our Tmall benchmarking exercise, 92.5% of brands’ customer service agents replied to queries via live chat within 30 seconds, 5% replied within one minute and the remaining 2.5% of brands took longer than a minute. So, look for a Trade Partner (TP) that has enough resources to compete with those numbers, support your sales, and maintain a good DSR score.

2. Delivery

Another thing you’ll really want to focus on is a high-quality delivery experience for consumers. As in other regions around the world, Tmall consumers have high expectations for their delivery experience. In our Chinese consumer polling report that targeted consumers buying from Tmall Global, we found that 6% expected same-day delivery, 15% expected next-day delivery, and 46% expected 2-5 day delivery.They want to receive their products fast and they want the products to be undamaged and pristine upon arrival.

So, to achieve a high score for your delivery capabilities, we highly recommend partnering with a TP or ecommerce accelerator like Pattern (which serves as a TP) who has the ability to facilitate your distribution. Make sure your TP has the right infrastructure in place to support high-quality logistics experiences for all of your consumers—they should have an established, well-oiled delivery process in place and the capability to fluidly add you to their current fulfillment system.

3. Content

As in every digital marketplace, content is a huge component of the decision-making process for consumers on Tmall—they can’t touch your product with their hands or see it in person before buying, so it’s important they’re empowered to make a good decision on whether or not to purchase based on the videos, images, and copy.

The goal is to make all of the content and relevant information on your flagship site easily-accessible—consumers should be able to visit your page and make a decision about whether or not to buy without navigating to a new site/page and taking their conversions with them. Images with text and extensive product details are a great way to do this, as well as making sure your service team can speak to all aspects of your product with any consumers (via text or chat).

Expand Internationally With Pattern

As the world’s foremost brand partner for ecommerce acceleration, Pattern truly understands the significance of international expansion. With regional offices around the world, Pattern knows how to successfully launch and grow brands on Tmall and other marketplaces, with the data, insights, and marketplace intelligence to build the metrics that matter. 

It’s important to have a fantastic brand presence, a knowledgeable guide, and a clear go-forward strategy for your best chance at success. With our in-country resources, expert teams, and extensive experience in growing brands around the globe, Pattern can help you get there.

Set up a call to get your international expansion strategy in motion.