Born out of a global retail consultancy, Pattern has become Australia’s leading player in ecommerce intelligence, marketplace management and omnichannel retail strategy and execution.
Launched From a Living Room
Melanie Alder and David Wright launched Pattern from Mel's living room in Utah, USA, by selling fridge magnets on Amazon. Seven years later, the business has a presence across the world, including in Australia. Pattern grew from Dave and Mel’s hard work and entrepreneurial spirit, and we haven’t stopped hustling since.
Timeline 2013 - 2020
David Wright and Melanie Alder launch Pattern as iServe by selling fridge magnets and other small products on Amazon from Mel's living room.
iServe launches TriGuardian, an ecommerce software for pricing protection and control, and moves headquarters into a small office in Utah, USA.
Three years after starting iServe, Dave and Mel take their first paycheck.
iServe moves into a larger warehouse in Utah, USA.
iServe opens warehouses in Kentucky, USA, and Toronto, Canada.
iServe acquires global ecommerce consultancy Practicology, rebrands to Pattern, and expands its marketplace expertise to clients in Europe, MENA, China, and Australia.
Pattern launches its authorised marketplace seller model internationally, and begins to represent brands on Amazon in Europe, the UAE and Australia, and Tmall in China.
Pattern Australia offers a managed service model to brands who want to sell direct to Amazon.