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KELO-COTE® clears the way in China’s skincare market
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The Brand
With over two decades of clinical experience, KELO-COTE is trusted by physicians worldwide for post-surgical and trauma-related scar recovery. As part of its global expansion strategy, the brand partnered with Pattern to establish its presence across China’s most influential cross-border platforms, including Tmall Global and Douyin.
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Challenge
Breaking into one of China’s most regulated verticals
When KELO-COTE partnered with Pattern, they had no livestreaming infrastructure, no influencer strategy, and no clear roadmap for China's complex medical skincare regulations.
- Products classified as medical devices face strict advertising restrictions, meaning paid traffic isn't an option
- Success would depend entirely on organic growth and creator-led discovery
Solution
Livestreaming from scratch
Pattern built KELO-COTE's livestreaming operation from the ground up.
- Trained hosts, developed influencer partnerships, and created an always-on content engine optimized for engagement
- Aligned livestream messaging with medical compliance standards
- Leveraged Douyin's creator ecosystem to achieve visibility in one of China's most competitive categories
Sustainable growth and market expansion
KELO-COTE transformed from a niche international brand into a trusted name in China's fast-growing medical skincare space.
- Achieved this through consistent livestreaming and platform diversification
- Established a scalable model for organic traffic growth and compliant brand storytelling
- Set the stage for long-term success across China's ecommerce landscape
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Let’s talk. We accelerate brands on ecommerce.
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- Grow revenue by an average of 27% in the first year.
- Achieve profitable growth in ecommerce.
- Gain control of your brand across all marketplaces.
- Double your ecommerce resources at no cost.
- Expand to global marketplaces with ease.
