KELO-COTE® clears the way in China’s skincare market

Revenue

Traffic

Conversion

Price

Availability

3.8X

Growth on Douyin

600+

Cross-platform activations

100+

hours of livestreaming per week

United Kingdom

Skincare

10+

SKUs

Marketplaces

The Brand

With over two decades of clinical experience, KELO-COTE is trusted by physicians worldwide for post-surgical and trauma-related scar recovery. As part of its global expansion strategy, the brand partnered with Pattern to establish its presence across China’s most influential cross-border platforms, including Tmall Global and Douyin.

Challenge

Breaking into one of China’s most regulated verticals

When KELO-COTE partnered with Pattern, it had no livestreaming infrastructure, no influencer strategy, and no clear roadmap for navigating China’s complex medical skincare regulations. Products classified as medical devices face strict advertising restrictions—meaning paid traffic isn’t an option. Success would depend entirely on organic growth and creator-led discovery.

Solution

Livestreaming from scratch

Pattern built KELO-COTE's livestreaming operation from the ground up—training hosts, developing influencer partnerships, and creating an always-on content engine optimized for engagement. By aligning livestream messaging with medical compliance standards and leveraging Douyin’s creator ecosystem, Pattern helped KELO-COTE achieve visibility in one of China’s most competitive categories.

Sustainable growth and market expansion

Through consistent livestreaming and platform diversification, KELO-COTE transformed from a niche international brand into a trusted name in China’s fast-growing medical skincare space. The collaboration with Pattern established a scalable model for organic traffic growth and compliant brand storytelling, setting the stage for long-term success across China’s ecommerce landscape.